Superhero Volumizing Waterproof Mascara
Discover IT® Give your eyelashes SUPERHERO powers with Superhero Waterproof Mascara, your favorite volumizing mascara—now waterproof!
Your lash-plumping mascara gives you super volume, length and elastic stretch, plus it features:
✓ 24HR & waterproof wear
✓ 20x more volume & 41% more visible length vs. your natural lashes
✓ Life-proof formula: resists smudging, sweat, flaking and humidity
Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. Plus, when you’re ready to take it off, your waterproof mascara easily removes with an oil-based makeup remover without pulling or tugging.
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
- Volumizing waterproof mascara for super volume, length and elastic stretch
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof formula: resists smudging, sweat, flaking and humidity
- Super Technology:
- Patented Super Volume Resin Wax provides buildable volume without clumping for maximum lash impact.
- Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
- Proprietary Easy Removal Technology quickly and gently dissolves in the presence of an oil-based cleanser.
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat
- Starting at the base of your lashes, wiggle and sweep up and through to the tips.
- Apply additional coats for more dramatic results.
- Remove with an oil-based makeup remover or cleanser.
Biotin: Vitamin that promotes healthier-looking hair and skin
Peptides: Helps brittle lashes look soft
Pro-Vitamin B5: Known for its lash-conditioning benefits
Full Ingredient List:
AQUA / WATER / EAU, ISODODECANE, SYNTHETIC BEESWAX, TRIMETHYLSILOXYSILICATE, POLYACRYLATE-21, COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA, ISONONYL ISONONANOATE, DISTEARDIMONIUM HECTORITE, C30-45 ALKYLDIMETHYLSILYL, POLYPROPYLSILSESQUIOXANE, DIMETHICONE, PEG-30 DIPOLYHYDROXYSTEARATE, PROPYLENE GLYCOL, PEG-10 DIMETHICONE, Bis-PEG-12 DIMETHICONE BEESWAX, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, PHENOXYETHANOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, CAPRYLYL GLYCOL, MAGNESIUM SULFATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6 PHOSPHATE, BIOTIN, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, PANTHENOL, GLYCERIN, TOCOPHEROL, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID
[+/- MAY CONTAIN / PEUT CONTENIR CI 77499 / IRON OXIDES]
LASH-LOVING INGREDIENTS
BIOTIN: that promotes healthier-looking hair and skin
PEPTIDES: Helps brittle lashes look soft
PRO-VITAMIN B5: Known for its lash-conditioning benefits
EASY REMOVAL TECHNOLOGY
Removes with an oil-based makeup remover without pulling or tugging
REAL RESULTS
IT TRANSFORMS YOUR LASHES!
20x
More Volume
41%
More Visible Length
90%
say it feels comfortable on lashes*
75%
say it removes easily, without pulling or tugging*
*In a consumer test.
IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS
“As an eye specialist, I generally hesitate to recommend waterproof mascaras—but this formula is different. It wears all day but removes easily with an oil-based remover, so you're not pulling or tugging the delicate eye area. I also love that it’s infused with biotin, peptides and pro vitamin B5, so you get that 20x volume without lashes feeling dry or brittle.”
— Dr. Flora Levin, Plastic Surgeon
IT Cosmetics Advisory Board Member
Frequently Asked Questions
Answers to Your Frequently Asked Questions
