Do It All Plumping Radiant Concealer + Multivitamin Serum
Pairs perfectly with

WHY YOU'LL LOVE IT
Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won’t settle into fine lines. Developed with doctors, your 4-in-1 radiant concealer provides glowy medium coverage and is clinically tested* to plump wrinkles, conceal skin imperfections, hydrate** dryness and brighten dull skin. With a multivitamin serum, it helps improve skin texture and radiance while locking in 24 hours of hydration.
KEY BENEFITS
- ✓ Clinically tested, 4-in-1 serum concealer
- ✓ Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over coverage
- ✓ Up to 16HR wear + 24HR hydration
- ✓ Plumping + multivitamin serum: with hyaluronic acid, niacinamide, vitamins B5 & E to help improve skin hydration, texture & radiance
- ✓ Instant smoothing: soft-focus powders smooth away skin concerns
- ✓ Crease-resistant radiance: amino-acid coated pigments for instant blendability; does not crease or settle into fine lines
REAL BEAUTY, REAL RESULTS
Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.
*Plumps and brightens based on expert grading after 8 weeks of daily use.
**Hydration based on 24-hour results.
ALWAYS REAL, NEVER RETOUCHED
We capture real results in our before & after photos. We never retouch these images, so you can trust the results you’ll get.
*Based on consumer perception results after one week of daily use.
FIND YOUR SHADE
Need help choosing the right under eye concealer shade for you? We’ve made IT easy.
SKIN-LOVING INGREDIENTS
HOW TO USE IT
IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS
“Do It All Concealer instantly gives what my patients are looking for: truly radiant skin. As a derm, what I'm most excited about is the multivitamin blend that helps hydrate and brighten while minimizing the appearance of wrinkles. And this all adds up to the ultimate confidence: radiant skin that looks and feels healthy."
— Dr. Julia Tzu, Dermatologist
IT Cosmetics Advisory Board Member











