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Do It All Plumping Radiant Concealer + Multivitamin Serum

Old price New price $ 41.00

THE 16HR SERUM CONCEALER THAT DOESN’T SETTLE INTO LINES

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Do It All Plumping Radiant Concealer + Multivitamin Serum

Do It All Plumping Radiant Concealer + Multivitamin Serum

THE 16HR SERUM CONCEALER THAT DOESN’T SETTLE INTO LINES

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Your 4-in-1 medium coverage concealer + multivitamin serum that does it all. Clinically tested*, it plumps, conceals, hydrates** and brightens with 16HR wear plus 24HR hydration for all-day coverage that doesn’t settle into lines.

IT’s Great For…

Medium Coverage, All-Over Complexion, Spot Concealing, Plumping, Dark Circles, Dull Skin, Dry Skin, Wrinkles, Fine Lines

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Why you'll love it

WHY YOU'LL LOVE IT

Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won’t settle into fine lines. Developed with doctors, your 4-in-1 radiant concealer provides glowy medium coverage and is clinically tested* to plump wrinkles, conceal skin imperfections, hydrate** dryness and brighten dull skin. With a multivitamin serum, it helps improve skin texture and radiance while locking in 24 hours of hydration.


full coverage
Medium Coverage
Up to 24HR Wear
Up to 16HR Wear
Waterproof
Radiant Finish

KEY BENEFITS

  • ✓ Clinically tested, 4-in-1 serum concealer

  • Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over coverage

  • ✓ Up to 16HR wear + 24HR hydration

  • Plumping + multivitamin serum: with hyaluronic acid, niacinamide, vitamins B5 & E to help improve skin hydration, texture & radiance

  • Instant smoothing: soft-focus powders smooth away skin concerns

  • Crease-resistant radiance: amino-acid coated pigments for instant blendability; does not crease or settle into fine lines

REAL BEAUTY, REAL RESULTS

Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.



*Plumps and brightens based on expert grading after 8 weeks of daily use.
**Hydration based on 24-hour results.

Real Results

ALWAYS REAL, NEVER RETOUCHED

We capture real results in our before & after photos. We never retouch these images, so you can trust the results you’ll get.


*Based on consumer perception results after one week of daily use.

Shade Chart

FIND YOUR SHADE

Need help choosing the right under eye concealer shade for you? We’ve made IT easy.

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SKIN-LOVING INGREDIENTS

How to use it

HOW TO USE IT

Dermatologist Advisory Board - Dr. Quote

IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS



“Do It All Concealer instantly gives what my patients are looking for: truly radiant skin. As a derm, what I'm most excited about is the multivitamin blend that helps hydrate and brighten while minimizing the appearance of wrinkles. And this all adds up to the ultimate confidence: radiant skin that looks and feels healthy."

— Dr. Julia Tzu, Dermatologist
IT Cosmetics Advisory Board Member

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