Do It All Plumping Radiant Concealer + Multivitamin Serum
THE 16HR SERUM CONCEALER THAT DOESN’T SETTLE INTO LINES
LOOKING FOR YOUR
PERFECT MATCH?
Discover the right foundation or concealer shade for
your skin with our Complexion Finder Quiz.TAKE THE QUIZ
WHY YOU'LL LOVE IT
Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won’t settle into fine lines. Developed with doctors, your 4-in-1 radiant concealer provides glowy medium coverage and is clinically tested* to plump wrinkles, conceal skin imperfections, hydrate** dryness and brighten dull skin. With a multivitamin serum, it helps improve skin texture and radiance while locking in 24 hours of hydration.



KEY BENEFITS
- ✓ Clinically tested, 4-in-1 serum concealer
- ✓ Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over coverage
- ✓ Up to 16HR wear + 24HR hydration
- ✓ Plumping + multivitamin serum: with hyaluronic acid, niacinamide, vitamins B5 & E to help improve skin hydration, texture & radiance
- ✓ Instant smoothing: soft-focus powders smooth away skin concerns
- ✓ Crease-resistant radiance: amino-acid coated pigments for instant blendability; does not crease or settle into fine lines
REAL BEAUTY, REAL RESULTS
Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.
*Plumps and brightens based on expert grading after 8 weeks of daily use.
**Hydration based on 24-hour results.
ALWAYS REAL, NEVER RETOUCHED
We capture real results in our before & after photos. We never retouch these images, so you can trust the results you’ll get.
*Based on consumer perception results after one week of daily use.
FIND YOUR SHADE
Need help choosing the right under eye concealer shade for you? We’ve made IT easy.
SKIN-LOVING INGREDIENTS
HOW TO USE IT
IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS

“Do It All Concealer instantly gives what my patients are looking for: truly radiant skin. As a derm, what I'm most excited about is the multivitamin blend that helps hydrate and brighten while minimizing the appearance of wrinkles. And this all adds up to the ultimate confidence: radiant skin that looks and feels healthy."
— Dr. Julia Tzu, Dermatologist
IT Cosmetics Advisory Board Member