It Cosmetics | Makeup, Skincare & Brushes for the Most Beautiful You!

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Main content

Superhero Volumizing Waterproof Mascara — Superhero Volumizing Waterproof Mascara

4.4 (651)

Old price New price $ 38.00

Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide — Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide

4.5 (2,421)

Old price New price $ 40.00

Select a colour

Fair Neutral 11

Beautiful Together Flawless Finish Brush Set ($162 Value) — Beautiful Together Flawless Finish Brush Set ($162 Value)

4.8 (26)

Old price New price $ 74.00

Confidence in Your Beauty Sleep™ Brightening Serum — Confidence in Your Beauty Sleep™ Brightening Serum

4.6 (1,480)

Old price New price $ 88.00

One size available

1 US fl. oz. / 30 ml

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer — Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer

4.5 (3,609)

Old price New price $ 72.00

Select a size

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream — Confidence in an Eye Cream Anti-Aging Peptide Eye Cream

4.5 (581)

Old price New price $ 59.00

One size available

0.5 US fl. oz/15 ml

Bye Bye Breakout 2% Salicylic Acid Serum — Bye Bye Breakout 2% Salicylic Acid Serum

4.4 (276)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Your Skin But Better CC+ Nude Glow with SPF 40 — Your Skin But Better CC+ Nude Glow with SPF 40

4.5 (2,554)

Old price New price $ 59.00

Select a colour

Rich (W)

Bye Bye Dark Spots 4% Niacinamide Serum — Bye Bye Dark Spots 4% Niacinamide Serum

4.3 (716)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum — Bye Bye Lines 1.5% Hyaluronic Acid Serum

4.3 (745)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Pores 10% Glycolic Acid Serum — Bye Bye Pores 10% Glycolic Acid Serum

4.3 (916)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Your Skin But Better™ CC+™ Cream with SPF 50+ — Your Skin But Better™ CC+™ Cream with SPF 50+

4.4 (9,973)

Old price New price $ 59.00

Select a colour

Medium (W) (Most Popular)

Your Skin But Better CC+ Nude Glow with SPF 40 — Your Skin But Better CC+ Nude Glow with SPF 40

4.5 (2,554)

Old price New price $ 59.00

Select a colour

Rich (W)

Secret Sauce™ - Anti-Aging Moisturizer for Radiant Skin — Secret Sauce™ - Anti-Aging Moisturizer for Radiant Skin

4.3 (2,068)

Old price New price $ 90.00

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer — Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer

4.5 (3,609)

Old price New price $ 72.00

Select a size

Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage — Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage

4.4 (2,109)

Old price New price $ 59.00

Select a colour

Medium (W) (Most Popular)

Bye Bye Dark Spots 4% Niacinamide Serum — Bye Bye Dark Spots 4% Niacinamide Serum

4.3 (716)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum — Bye Bye Lines 1.5% Hyaluronic Acid Serum

4.3 (745)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Confidence In Your Beauty Sleep Night Cream — Confidence In Your Beauty Sleep Night Cream

4.6 (1,815)

Old price New price $ 79.00

Select a size

Superhero™ Mascara - Volumizing & Lengthening Mascara — Superhero™ Mascara - Volumizing & Lengthening Mascara

0.0 (0)

Old price New price $ 38.00

Select a colour

Super Black

IT's Your Game-changing Make Up Set in Light — IT's Your Game-changing Make Up Set in Light

3.9 (25)

Old price $ 59.00 New price $ 35.40

IT's Your Game-changing Make Up Set in Medium — IT's Your Game-changing Make Up Set in Medium

4.4 (11)

Old price $ 59.00 New price $ 35.40

IT's Your Make Up Essential Starter Set in Light — IT's Your Make Up Essential Starter Set in Light

0.0 (0)

Old price $ 52.00 New price $ 31.20

IT’S YOUR MOST-LOVED BESTSELLERS!

Ready to say "BYE BYE" to Your Skin Concerns?

Discover NEW Concentrated Bye Bye serums for real results

7 Benefits in 1 Moisturizer!

Discover Confidence in a Cream to help strengthen and rejuvenate your skin

Shop our latest offers

Treat yourself with our current offer!
Hurry, quantities are limited.

It's 8 Hours of Sleep in a tube!

Experience our award-winning Full Coverage Anti-aging Waterproof Concealer

Six IT Cosmetics Super Hero mascaras lined up with mascara swatches next to them on a pink background

It Transforms Your Lashes!

Experience super volume, super length and super elastic stretch in just one coat

Airbrushed look from a compact!

Discover Bye Bye Pores Powder to blur the appearance of pores and imperfections

IT’S PROBLEM-SOLVING MAKEUP & SKINCARE!

IT’s Our Story!

Founder Jamie Kern Lima partnered with plastic surgeons and dermatologists to create problem-solving products for you!

IT’s Your Bestsellers!

Discover the problem-solving, skin-loving solutions your IT Community has put at the top of their must-have list!

Skincare SKIN-TRANSFORMING ESSENTIALS!

Create a customized skincare routine with this collection of cleansers, moisturizers, serums and more.

Makeup IT’S YOUR PERFECT FOUNDATION!

Your skincare-infused makeup must-haves, including CC+ Cream with SPF 50+, are just a click away.

ONLINE SERVICES ALL YOUR FAVORITE SERVICES, AT YOUR FINGERTIPS!

Discover all of the benefits of shopping online with IT Cosmetics through our Virtual Try On and find your perfect match.

ONLINE SERVICES PERSONALIZED SKINCARE ROUTINE IN LESS THAN A MINUTE

Every skin has different needs. Checks what yours is in less than minute and 3 simple steps

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