It Cosmetics | Makeup, Skincare & Brushes for the Most Beautiful You!

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Main content

Your Day-to-Night Skincare Duo — Your Day-to-Night Skincare Duo
IT’S CONFIDENCE IN YOUR SKIN AROUND THE CLOCK!

4.4 (5)

Old price $ 88.00 New price $ 66.00

One size available

1 un.

Your Confidence Boosting Essentials Skincare Gift Set — Your Confidence Boosting Essentials Skincare Gift Set
IT’S YOUR ANTI-AGING SKINCARE MUST-HAVES!

.0 (0)

Old price $ 75.00 New price $ 56.25

One size available

1 un.

Your Confidence Boosting Essentials Skincare Gift Set
IT’S YOUR ANTI-AGING SKINCARE MUST-HAVES!

.0 (0)

Old price $ 75.00 New price $ 56.25

One size available

1 un.

Your Transforming Superhero Eye Duo Makeup Gift Set — Your Transforming Superhero Eye Duo Makeup Gift Set
IT’S YOUR SUPERHERO MUST-HAVES!

.0 (0)

Old price $ 40.00 New price $ 30.00

One size available

1 un.

Your Transforming Superhero Eye Duo Makeup Gift Set
IT’S YOUR SUPERHERO MUST-HAVES!

.0 (0)

Old price $ 40.00 New price $ 30.00

One size available

1 un.

Your Skin Smoothing Essentials Skincare Gift Set — Your Skin Smoothing Essentials Skincare Gift Set
IT’S YOUR SOLUTION FOR VISIBLE FINE LINES AND WRINKLES!

5.0 (2)

Old price $ 35.00 New price $ 26.25

One size available

1 un.

Your Skin Smoothing Essentials Skincare Gift Set
IT’S YOUR SOLUTION FOR VISIBLE FINE LINES AND WRINKLES!

5.0 (2)

Old price $ 35.00 New price $ 26.25

One size available

1 un.

Heavenly Luxe Limited-Edition 3-Piece Makeup Brush Set + Bag — Heavenly Luxe Limited-Edition 3-Piece Makeup Brush Set + Bag
IT’S YOUR BEAUTIFUL COMPLEXION BRUSHES!

1.0 (1)

Old price $ 82.00 New price $ 61.50

One size available

1 un.

Heavenly Luxe Limited-Edition 3-Piece Makeup Brush Set + Bag
IT’S YOUR BEAUTIFUL COMPLEXION BRUSHES!

1.0 (1)

Old price $ 82.00 New price $ 61.50

One size available

1 un.

Your Skin-Rejuvenating Routine — Your Skin-Rejuvenating Routine
IT’S YOUR FINE LINE FIGHTING FAVORITES!

4.2 (5)

Old price $ 90.00 New price $ 67.50

One size available

1 un.

Bye Bye Under Eye Bags Treatment — Bye Bye Under Eye Bags Treatment
DEPUFF, TIGHTEN & SMOOTH IN JUST 15 MINUTES!

4.0 (1,984)

Old price $ 45.00 New price $ 33.75

One size available

0.5 US fl. oz/15 ml

Bye Bye Under Eye Bags Treatment
DEPUFF, TIGHTEN & SMOOTH IN JUST 15 MINUTES!

4.0 (1,984)

Old price $ 45.00 New price $ 33.75

One size available

0.5 US fl. oz/15 ml

Superhero Volumizing Waterproof Mascara — Superhero Volumizing Waterproof Mascara
24HR WEAR…IT’S LIFE-PROOF

4.3 (1,396)

Old price $ 38.00 New price $ 28.50

Superhero Volumizing Waterproof Mascara
24HR WEAR…IT’S LIFE-PROOF

4.3 (1,396)

Old price $ 38.00 New price $ 28.50

Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide — Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide
INSTANT NATURAL COVERAGE + CLINICALLY FADES DARK SPOTS*

4.5 (2,683)

Old price $ 40.00 New price $ 30.00

Select a colour

Fair Neutral 11

Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide
INSTANT NATURAL COVERAGE + CLINICALLY FADES DARK SPOTS*

4.5 (2,683)

Old price $ 40.00 New price $ 30.00

Select a colour

Fair Neutral 11

Confidence in Your Beauty Sleep™ Brightening Serum — Confidence in Your Beauty Sleep™ Brightening Serum
1 NIGHT OF BEAUTY SLEEP IN JUST 1 PUMP*

4.6 (3,131)

Old price $ 88.00 New price $ 66.00

One size available

1 US fl. oz. / 30 ml

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer — Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (7,141)

Old price $ 72.00 New price $ 54.00

Select a size

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (7,141)

Old price $ 72.00 New price $ 54.00

Select a size

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream — Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,224)

Old price $ 59.00 New price $ 44.25

One size available

0.5 US fl. oz/15 ml

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,224)

Old price $ 59.00 New price $ 44.25

One size available

0.5 US fl. oz/15 ml

Bye Bye Breakout 2% Salicylic Acid Serum — Bye Bye Breakout 2% Salicylic Acid Serum

4.3 (320)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Your Skin But Better CC+ Nude Glow with SPF 40 — Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,984)

Old price $ 59.00 New price $ 44.25

Select a colour

Light (W): Taupe

Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,984)

Old price $ 59.00 New price $ 44.25

Select a colour

Light (W): Taupe

Bye Bye Dark Spots 4% Niacinamide Serum — Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,128)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,128)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum — Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (824)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (824)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Pores 10% Glycolic Acid Serum — Bye Bye Pores 10% Glycolic Acid Serum
Serum against pores formulated with 10% glycolic acid and hyaluronic acid to visibly minimize pores in just 1 week.

4.4 (578)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Pores 10% Glycolic Acid Serum
Serum against pores formulated with 10% glycolic acid and hyaluronic acid to visibly minimize pores in just 1 week.

4.4 (578)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Your Skin But Better™ CC+™ Cream with SPF 50+ — Your Skin But Better™ CC+™ Cream with SPF 50+
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE! FIND YOUR PERFECT SHADE HERE

4.4 (10,912)

Old price $ 59.00 New price $ 44.25

Select a colour

Fair (W) (Ivory)

Your Skin But Better™ CC+™ Cream with SPF 50+
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE! FIND YOUR PERFECT SHADE HERE

4.4 (10,912)

Old price $ 59.00 New price $ 44.25

Select a colour

Fair (W) (Ivory)

Your Skin But Better CC+ Nude Glow with SPF 40 — Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,984)

Old price $ 59.00 New price $ 44.25

Select a colour

Light (W): Taupe

Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,984)

Old price $ 59.00 New price $ 44.25

Select a colour

Light (W): Taupe

Secret Sauce™ - Anti-Aging Moisturizer for Radiant Skin — Secret Sauce™ - Anti-Aging Moisturizer for Radiant Skin
EXPERIENCE IT! Clinically Advanced Miraculous Anti-Aging Moisturizer for plumper, more youthful looking skin!

4.3 (2,294)

Old price $ 90.00 New price $ 67.50

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer — Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (7,141)

Old price $ 72.00 New price $ 54.00

Select a size

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (7,141)

Old price $ 72.00 New price $ 54.00

Select a size

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream — Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,224)

Old price $ 59.00 New price $ 44.25

One size available

0.5 US fl. oz/15 ml

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,224)

Old price $ 59.00 New price $ 44.25

One size available

0.5 US fl. oz/15 ml

Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage — Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage
IT’S YOUR ONLY STEP! Color Correcting Illuminating Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen

4.4 (2,519)

Old price $ 59.00 New price $ 44.25

Select a colour

Medium Tan (W): Golden Beige

Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage
IT’S YOUR ONLY STEP! Color Correcting Illuminating Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen

4.4 (2,519)

Old price $ 59.00 New price $ 44.25

Select a colour

Medium Tan (W): Golden Beige

Bye Bye Dark Spots 4% Niacinamide Serum — Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,128)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,128)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum — Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (824)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (824)

Old price $ 35.00 New price $ 26.25

One size available

1 US fl. oz. / 30 ml

Confidence In Your Beauty Sleep Night Cream — Confidence In Your Beauty Sleep Night Cream
SLEEP YOUR WAY TO YOUNGER-LOOKING SKIN WITH IT! Skin Transforming Pillow Cream Moisturizer!

4.6 (2,183)

Old price $ 79.00 New price $ 59.25

Select a size

Confidence In Your Beauty Sleep Night Cream
SLEEP YOUR WAY TO YOUNGER-LOOKING SKIN WITH IT! Skin Transforming Pillow Cream Moisturizer!

4.6 (2,183)

Old price $ 79.00 New price $ 59.25

Select a size

Superhero™ Mascara - Volumizing & Lengthening Mascara — Superhero™ Mascara - Volumizing & Lengthening Mascara
IT TRANSFORMS YOUR LASHES! Give your lashes super volume, super length and super elastic stretch!

.0 (0)

Old price $ 38.00 New price $ 28.50

Select a size

Superhero™ Mascara - Volumizing & Lengthening Mascara
IT TRANSFORMS YOUR LASHES! Give your lashes super volume, super length and super elastic stretch!

.0 (0)

Old price $ 38.00 New price $ 28.50

Select a size

DISCOVER IT

Packshots of Brow power pencil, Bye Bye pores pressed powder, Bye Bye undereye concealer, CC cream original, Superhero mascara and Confidence in a cream

MEET OUR BESTSELLERS

Makeup and skincare heroes infused with caring, efficacious ingredients.

SHOP BEST SELLERS

4 bottles of serum and Confidence in a Cream in the middle of the 4 bottles.

GLOW UP YOUR SKINCARE ROUTINE

Doctor-developped skincare formulas to reveal your best skin ever.

Pack shot of CC Nudeglow, CC original and CC oil free on grey background

IT'S YOUR PERFECT FOUNDATION

Your skincare-infused makeup must-haves, including CC+ Cream with SPF 50+, are just a click away.

SHOP YOUR MOST CONFIDENT LOOK

WE ARE HERE TO HELP

NEW! FOUNDATION SHADE MATCHER

A.I. meets 360° selfie technology for your perfect shade match in seconds.

FIND YOUR SHADE

SKIN CONCERNS? WE ALL HAVE THEM.

Discover your personalized skincare routine with solutions customized to your needs.

START YOUR SKIN SCAN

TRY IT ON WITH CONFIDENCE

Can't decide? Try new looks and IT favourites for face, lips and eyes.

Bye Bye Under Eye Bags Treatment