An error occured on the server, please try later or contact the customer service

  • Purchase options

    Prices and payment are shown in CAD. International shipping costs are based on your items, shipping method and destination.

    Change currency

    There is only one currency available for your location: C$ - CAD

    Change language

    There is only one language available for your location: English

Customer Service
Why Shop Online

Purchase options

Prices and payment are shown in CAD. International shipping costs are based on your items, shipping method and destination.

Change currency

There is only one currency available for your location: C$ - CAD

Change language

There is only one language available for your location: English

Main content
THE COUNTDOWN TO OUR BIGGEST SALE OF THE YEAR IS ON

ARE YOU READY FOR THE BIGGEST DEAL OF THE SEASON?

ARE YOU READY FOR THE
BIGGEST DEAL OF THE SEASON?

Get 20% Off the Do IT All Duo!
ONLINE EXCLUSIVE LIMITED EDITION DO IT ALL FACE + EYE PALETTE

    IT's your exclusive gift! Get your free gift with orders of $95+

    iT Cosmetics Make-up, Skincare and Anti-aging

    Your Skin But Better™ CC+™ Cream with SPF 50
    Your Skin But Better™ CC+™ Cream with SPF 50
    Your Skin But Better™ CC+™ Cream with SPF 50
    Your Skin But Better™ CC+™ Cream with SPF 50
    Discover
    Best Selling

    Your Skin But Better™ CC+™ Cream with SPF 50

    Full-coverage foundation, anti-aging serum, and SPF 50+ in one. Now with a new look and better price!

    4.4 14,691
    Color:
    Neutral Tan (N): Light Brown
    Select a colour for Your Skin But Better™ CC+™ Cream with SPF 50
    Fair (W) (Porcelain) color for Your Skin But Better™ CC+™ Cream with SPF 50, 1 of 22
    Fair (W) (Ivory) color for Your Skin But Better™ CC+™ Cream with SPF 50, 2 of 22
    Fair Beige (C) color for Your Skin But Better™ CC+™ Cream with SPF 50, 3 of 22
    Fair (W) color for Your Skin But Better™ CC+™ Cream with SPF 50, 4 of 22
    Fair Light (C): Ivory Pink color for Your Skin But Better™ CC+™ Cream with SPF 50, 5 of 22
    Light (W): Taupe color for Your Skin But Better™ CC+™ Cream with SPF 50, 6 of 22
    Light Medium (C): Pink Beige color for Your Skin But Better™ CC+™ Cream with SPF 50, 7 of 22
    Medium (W): Soft Beige color for Your Skin But Better™ CC+™ Cream with SPF 50, 8 of 22
    Neutral Medium (N): Neutral Beige color for Your Skin But Better™ CC+™ Cream with SPF 50, 9 of 22
    The product variation is out of stock, Medium Tan (W): Golden Beige color for Your Skin But Better™ CC+™ Cream with SPF 50, 10 of 22
    Selected Neutral Tan (N): Light Brown color for Your Skin But Better™ CC+™ Cream with SPF 50, 11 of 22
    Tan Warm 41 color for Your Skin But Better™ CC+™ Cream with SPF 50, 12 of 22
    Tan (W): Light Bronze color for Your Skin But Better™ CC+™ Cream with SPF 50, 13 of 22
    Tan Rich (C) color for Your Skin But Better™ CC+™ Cream with SPF 50, 14 of 22
    Rich Honey (W) (Caramel Brown) color for Your Skin But Better™ CC+™ Cream with SPF 50, 15 of 22
    Rich (W): Golden Brown color for Your Skin But Better™ CC+™ Cream with SPF 50, 16 of 22
    The product variation is out of stock, Neutral Rich (N) color for Your Skin But Better™ CC+™ Cream with SPF 50, 17 of 22
    Deep (N) color for Your Skin But Better™ CC+™ Cream with SPF 50, 18 of 22
    Deep Honey color for Your Skin But Better™ CC+™ Cream with SPF 50, 19 of 22
    Deep Bronze (C) color for Your Skin But Better™ CC+™ Cream with SPF 50, 20 of 22
    The product variation is out of stock, Deep Neutral 58 color for Your Skin But Better™ CC+™ Cream with SPF 50, 21 of 22
    Deep Mocha color for Your Skin But Better™ CC+™ Cream with SPF 50, 22 of 22
    Old price New price $ 53.00
    Do It All Sheer Face Balm + Hydrating Skin Tint 
    Do It All Sheer Face Balm + Hydrating Skin Tint 
    Do It All Sheer Face Balm + Hydrating Skin Tint 
    Do It All Sheer Face Balm + Hydrating Skin Tint 
    Discover
    NEW

    Do It All Sheer Face Balm + Hydrating Skin Tint 

    Sheer-Coverage, Radiant Finish Tinted Moisturizer

    4.5 3,558
    Color:
    Fairest Neutral 110
    Select a colour for Do It All Sheer Face Balm + Hydrating Skin Tint 
    Fair Cool 125 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 1 of 12
    Light Warm 215 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 2 of 12
    Light Med Warm 225 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 3 of 12
    Fair Warm 120 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 4 of 12
    Selected Fairest Neutral 110 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 5 of 12
    Light Neutral 210 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 6 of 12
    The product variation is out of stock, Med Tan Warm 320 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 7 of 12
    Med Neutral 305 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 8 of 12
    Tan Neutral 410 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 9 of 12
    Tan Warm 405 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 10 of 12
    The product variation is out of stock, Medium Cool 315 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 11 of 12
    The product variation is out of stock, Rich Deep Neutral 520 color for Do It All Sheer Face Balm + Hydrating Skin Tint , 12 of 12
    Old price New price $ 46.00
    Do It All Plumping Radiant Concealer + Multivitamin Serum
    Do It All Plumping Radiant Concealer + Multivitamin Serum
    Do It All Plumping Radiant Concealer + Multivitamin Serum
    Do It All Plumping Radiant Concealer + Multivitamin Serum
    Discover

    Do It All Plumping Radiant Concealer + Multivitamin Serum

    THE 16HR SERUM CONCEALER THAT DOESN’T SETTLE INTO LINES!

    4.4 2,922
    Color:
    Fairest Cool 115
    Select a colour for Do It All Plumping Radiant Concealer + Multivitamin Serum
    Fair Cool 125 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 1 of 30
    Light Warm 215 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 2 of 30
    Light Med Warm 225 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 3 of 30
    Selected Fairest Cool 115 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 4 of 30
    The product variation is out of stock, Fairest Warm 105 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 5 of 30
    Fair Warm 120 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 6 of 30
    Fairest Neutral 110 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 7 of 30
    Light Neutral 210 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 8 of 30
    Med Tan Warm 320 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 9 of 30
    Med Neutral 305 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 10 of 30
    Med Tan Neut 325 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 11 of 30
    Medium Warm 310 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 12 of 30
    Light Med Neut 230 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 13 of 30
    The product variation is out of stock, Light Cool 205 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 14 of 30
    Light Med Cool 220 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 15 of 30
    The product variation is out of stock, Tan Cool 415 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 16 of 30
    Tan Rich Cool 425 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 17 of 30
    The product variation is out of stock, Rich Warm 505 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 18 of 30
    Tan Neutral 410 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 19 of 30
    Med Cool 315 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 20 of 30
    Tan Warm 405 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 21 of 30
    Tan Rich Warm 420 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 22 of 30
    Rich Neutral 510 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 23 of 30
    Deep Neutral 615 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 24 of 30
    Deep Cool 620 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 25 of 30
    Deepest Cool 625 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 26 of 30
    The product variation is out of stock, Deepest Warm 610 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 27 of 30
    Rich Deep Neut 520 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 28 of 30
    Rich Cool 515 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 29 of 30
    Deep Warm 605 color for Do It All Plumping Radiant Concealer + Multivitamin Serum, 30 of 30
    Old price New price $ 46.00
    Do It All Lip Transformer
    Do It All Lip Transformer
    Do It All Lip Transformer
    Do It All Lip Transformer
    Discover
    NEW

    Do It All Lip Transformer

    Dual-Ended Hydrating Lip Balm and 24HR Longwearing Liner

    4.4 1,429
    Color:
    Pink in Power
    Select a colour for Do It All Lip Transformer
    Selected Pink in Power color for Do It All Lip Transformer, 1 of 6
    The product variation is out of stock, Pretty in Rose color for Do It All Lip Transformer, 2 of 6
    Caramel Kisses color for Do It All Lip Transformer, 3 of 6
    Confidence Red-y color for Do It All Lip Transformer, 4 of 6
    Clearly Confident color for Do It All Lip Transformer, 5 of 6
    Berry Brave color for Do It All Lip Transformer, 6 of 6
    Old price New price $ 45.00
    Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara
    Discover

    Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara

    IT GETS TO THE ROOT OF YOUR LASHES! The best-selling ALL-IN-ONE award-winning instant black lash primer, eyeliner, and mascara! With a nourishing peptide infused formula that treats your lashes from root to tip!

    4.4 981
    Color:
    Black
    One colour available
    Selected Black color for Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara, 1 of 1
    Old price $ 33.00 New price $ 19.80
    Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer
    Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer
    Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer
    Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer
    Discover
    Best Selling

    Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer

    IT’S YOUR LIFE-CHANGING CONCEALER! Award Winning Full Coverage Anti-Aging Waterproof Concealer !

    4.3 3,513
    Color:
    20.0 Medium (N)
    Select a colour for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer
    10.5 Light (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 1 of 26
    11.0 Light Nude (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 2 of 26
    11.5 Light Beige (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 3 of 26
    13.0 Light Natural (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 4 of 26
    14.0 Light Tan (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 5 of 26
    14.5 Light Buff (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 6 of 26
    Selected 20.0 Medium (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 7 of 26
    21.0 Medium Tan (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 8 of 26
    21.5 Medium Nude (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 9 of 26
    23.5 Medium Amber (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 10 of 26
    24.0 Medium Beige (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 11 of 26
    The product variation is out of stock, 25.0 Medium Natural (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 12 of 26
    The product variation is out of stock, 25.5 Medium Bronze (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 13 of 26
    The product variation is out of stock, 30.0 Tan Beige (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 14 of 26
    30.5 Tan (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 15 of 26
    32.0 Tan Bronze (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 16 of 26
    33.5 Tan Natural (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 17 of 26
    34.5 Rich Golden (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 18 of 26
    The product variation is out of stock, 35.0 Rich Amber (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 19 of 26
    35.5 Rich (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 20 of 26
    40.0 Deep Tan (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 21 of 26
    40.5 Deep (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 22 of 26
    The product variation is out of stock, 43.0 Deep Honey (W) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 23 of 26
    The product variation is out of stock, 43.5 Deep Sienna (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 24 of 26
    The product variation is out of stock, 44.0 Deep Natural (N) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 25 of 26
    The product variation is out of stock, 45.5 Deep Ebony (C) color for Bye Bye Under Eye™ - Full Coverage Waterproof Anti-Aging Concealer, 26 of 26
    Old price New price $ 43.00
    Your Skin But Better CC+ Airbrush Perfecting Powder
    Your Skin But Better CC+ Airbrush Perfecting Powder
    Your Skin But Better CC+ Airbrush Perfecting Powder
    Discover

    Your Skin But Better CC+ Airbrush Perfecting Powder

    IT’S YOUR COMPLEXION PERFECTION IN A COMPACT! Sheer to Full Coverage Finishing Veil + Skin-Loving Optical-Blurring Perfection in 30 seconds!

    4.2 845
    Color:
    Fair (W): Ivory
    Select a colour for Your Skin But Better CC+ Airbrush Perfecting Powder
    Light (W): Taupe color for Your Skin But Better CC+ Airbrush Perfecting Powder, 1 of 7
    Medium (W): Soft Beige color for Your Skin But Better CC+ Airbrush Perfecting Powder, 2 of 7
    The product variation is out of stock, Medium Tan (W): Golden Beige color for Your Skin But Better CC+ Airbrush Perfecting Powder, 3 of 7
    The product variation is out of stock, Tan (W): Light Bronze color for Your Skin But Better CC+ Airbrush Perfecting Powder, 4 of 7
    Rich (W): Golden Brown color for Your Skin But Better CC+ Airbrush Perfecting Powder, 5 of 7
    Selected Fair (W): Ivory color for Your Skin But Better CC+ Airbrush Perfecting Powder, 6 of 7
    The product variation is out of stock, Deep (N): Rich Bronze color for Your Skin But Better CC+ Airbrush Perfecting Powder, 7 of 7
    Old price New price $ 57.00
    Brow PowerFULL Eyebrow Pencil in Universal Taupe
    Brow PowerFULL Eyebrow Pencil in Universal Taupe
    Brow PowerFULL Eyebrow Pencil in Universal Taupe
    Brow PowerFULL Eyebrow Pencil in Universal Taupe
    Discover

    Brow PowerFULL Eyebrow Pencil in Universal Taupe

    IT’S YOUR BROWS BUT BETTER!™ Universal Brow Pencil with Active Brow Enhancing Technology Giving Bold Definition!

    4.5 535
    Color:
    Universal Taupe
    One colour available
    Selected Universal Taupe color for Brow PowerFULL Eyebrow Pencil in Universal Taupe, 1 of 1
    Old price New price $ 35.50
      Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
      Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
      Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
      Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
      Discover

      Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer

      IT’S 10 SIGNS OF AGING—SOLVED!

      4.6 10,920
      Old price New price $ 80.00
      Bye Bye Under Eye Bags Treatment
      Bye Bye Under Eye Bags Treatment
      Bye Bye Under Eye Bags Treatment
      Bye Bye Under Eye Bags Treatment
      Discover
      BEST SELLING

      Bye Bye Under Eye Bags Treatment

      DEPUFF, TIGHTEN & SMOOTH IN JUST 15 MINUTES!

      3.8 2,422
      One size only for Bye Bye Under Eye Bags Treatment
      0.5 US fl. oz/15 ml
      Old price New price $ 49.00
      Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face
      Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face
      Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face
      Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face
      Discover
      BEST SELLING

      Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face

      IT MAKES YOUR REDNESS DISAPPEAR! Neutralizing Correcting Cream

      4.4 2,311
      Color:
      Transforming Porcelain Beige
      Select a colour for Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face
      Selected Transforming Porcelain Beige color for Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face, 1 of 3
      Transforming Light Beige color for Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face, 2 of 3
      Transforming Neutral Beige color for Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face, 3 of 3
      Old price New price $ 49.00
      Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
      Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
      Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
      Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
      Discover

      Confidence in an Eye Cream Anti-Aging Peptide Eye Cream

      Wake up your eyes, wake up your confidence!

      4.6 1,785
      Old price New price $ 64.00
      Hello Sunshine | Soleil Invisible Hydrating Serum Lotion
      Hello Sunshine | Soleil Invisible Hydrating Serum Lotion
      Hello Sunshine | Soleil Invisible Hydrating Serum Lotion
      Hello Sunshine | Soleil Invisible Hydrating Serum Lotion
      Discover

      Hello Sunshine | Soleil Invisible Hydrating Serum Lotion

      IT'S YOUR 3-IN-1: SPF 50 + HYDRATING SERUM LOTION + MAKEUP BASE

      4.7 1,930
      One size only for Hello Sunshine | Soleil Invisible Hydrating Serum Lotion
      1.7 US fl. oz/50 ml
      Old price New price $ 49.00
      Confidence in a Cleanser™ - Hydrating Cleansing Serum
      Discover
      Best Selling

      Confidence in a Cleanser™ - Hydrating Cleansing Serum

      GREAT SKIN STARTS WITH CONFIDENCE!™ Skin-Transforming Hydrating Cleansing Serum gently cleanses and moisturizes leaving skin feeling refreshed and hydrated!

      4.8 2,562
      Old price New price $ 39.00
      Bye Bye Lines 1.5% Hyaluronic Acid Serum
      Bye Bye Lines 1.5% Hyaluronic Acid Serum
      Bye Bye Lines 1.5% Hyaluronic Acid Serum
      Bye Bye Lines 1.5% Hyaluronic Acid Serum
      Discover

      Bye Bye Lines 1.5% Hyaluronic Acid Serum

      Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

      4.5 1,070
      One size only for Bye Bye Lines 1.5% Hyaluronic Acid Serum
      1 US fl. oz. / 30 ml
      Old price $ 42.00 New price $ 30.66
      Confidence in a Cream® Barrier Boost Skin Barrier Repair Moisturizer
      Confidence in a Cream® Barrier Boost Skin Barrier Repair Moisturizer
      Confidence in a Cream® Barrier Boost Skin Barrier Repair Moisturizer
      Confidence in a Cream® Barrier Boost Skin Barrier Repair Moisturizer
      Discover

      Confidence in a Cream® Barrier Boost Skin Barrier Repair Moisturizer

      IT’S 100 HR LIGHTWEIGHT HYDRATION FOR BOUNCY, RECOVERED SKIN

      4.7 1,009
      One size only for Confidence in a Cream® Barrier Boost Skin Barrier Repair Moisturizer
      2 US fl. oz./60 ml
      Old price $ 80.00 New price $ 60.00
        NEW! Confidence in a Cream Refill Pouch

        DISCOVER IT

        SHOP YOUR MOST CONFIDENT LOOK

          WE ARE HERE TO HELP

          Phone screen with Live Chat open for Virtual Assistance

          CHAT WITH AN IT BEAUTY EXPERT

          Any more questions or concerns? Our virtual assistant can help find the answers!
          Orientation message
          For the best experience, please turn your device