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IT Cosmetics co-founder and CEO, Jamie Kern showing here transformation on her face after IT Cosmetics products

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behind your brand

Discover what IT Cosmetics™ is all about, and why IT’s different!

meet Jamie

Get to know Jamie Kern Lima, your IT Cosmetics™ co-founder,
CEO and original IT Girl™!

IT Girls

Meet your tv IT Girls who bring you the best of IT Cosmetics™ each and every day!

it cares

See how you can help women face the effects of cancer with confidence!


Discover what beauty editors and magazines love about IT!

you ❤ it

Check out what the IT Girl™ community and social influencers have to say about IT!

Discover it. Love it. Believe it.™

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