behind your brand
Discover what IT Cosmetics™ is all about, and why IT’s different!
Get to know Jamie Kern Lima, your IT Cosmetics™ co-founder,
CEO and original IT Girl™!
Meet your tv IT Girls who bring you the best of IT Cosmetics™ each and every day!
See how you can help women face the effects of cancer with confidence!
Discover what beauty editors and magazines love about IT!
you ❤ it
Check out what the IT Girl™ community and social influencers have to say about IT!
Discover it. Love it. Believe it.™