Learn about our story
ABOUTIT
behind your brand
Discover what IT Cosmetics™ is all about, and why IT’s different!
meet Jamie
Get to know Jamie Kern Lima, your IT Cosmetics™ co-founder,IT Girl™!
CEO and original on-air
IT Girls
Meet your tv IT Girls who bring you the best of IT Cosmetics™ each and every day!
it cares
See how you can help women face the effects of cancer with confidence!
press
Discover what beauty editors and magazines love about IT!
you ❤ it
Check out what the IT Girl™ community and social influencers have to say about IT!
Discover it. Love it. Believe it.™