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Mascara

IT Cosmetics has the best mascaras with game-changing formulas to give outstanding volume and length to your lashes. Created with Plastic Surgeons to be suitable for the most sensitive eyes! We have the best mascaras no matter what your preference is!

Mascara
5 products
5 products
Superhero™  Mascara -  Volumizing & Lengthening Mascara
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Lash Blowout Mascara
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BEST SELLING

Lash Blowout Mascara

$ 33.00

“Your IT Cosmetics mascaras are truly lash-changing and give you your fullest, most beautiful lashes with innovative, intuitive brushes that do the work for you and lash-enhancing formulas that nourish your eyelashes from root to tip.”

xoxo Jamie

Mascara

Learn how to fill in brow and draw on eyebrows

When it comes to filling in your brows, the tools you use are just as important as the products themselves! At IT Cosmetics we understand the importance of a good makeup brush, which is why we have developed the perfect dual ended brush for filling in your brows!

How to use brow pomade

Our Heavenly Luxe Build-A-Brow Brush #12 is a dual ended brush has an eyebrow spoolie on one end and an angled eyebrow brush on the other to help you create a precise eye brow every time! The synthetic hair brush pairs perfectly with your brow pomade to define your brows and give you natural looking results. The custom cut fence shaped bristles work to apply soft, feathery strokes that look just like real brow hair! You can fill in sparse areas with ease to create a polished look that lasts all day long. If you are a fan of brow pomade, this brush is a must-have for your makeup collection! You apply the pomade using the brush end to start. You want to use soft feathery strokes following your natural brow shape to fill in any sparse areas. Once you have achieved your desired look, you then want to take the spoolie end and brush through your brow hairs for a natural yet polished finish! The spoolie and the brush work together perfectly to give you flawless looking brows in a flash!

You also want to make sure you are cleaning your brush regularly too so that it performs its best! That is why we have developed our IT’s Your Brush Love Instant Makeup Brush Cleanser! This cleanser instantly cleans and conditions your brushes in one easy step! Your brushes will last longer but you will also notice that a clean brush will make your makeup apply more flawlessly. Because brow pomades are so creamy, it doesn’t take long before your brow brush needs a good scrub! This fast drying formula is packed with gentle yet effective skin loving ingredients such as peptides, antioxidants, vitamin E, hydrolyzed collagen, and more so even those with the most sensitive skin won’t be irritated by it! All you have to do is spray your brush, wipe it off, and let it dry! It couldn’t be easier and will make all the difference when it comes to filling in your brows.

Get defined brows

Eyebrows frame your face, making them a very important facial feature. We want them to look their best and these products will do just that! Having the right tools is just as essential as having a good brow product. Our Heavenly Luxe Build-A-Brow Brush #12 is perfect for brow pomade as we mentioned before, but we have also included a spoolie on all of our brow pencils too so if you prefer a pencil when it comes to filling in your brows, you still have the right tool to give your brows a polished yet natural finish! Which eyebrow brush will you try next to give your brows a flawless finish?

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