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Main content
Two open tubes of IT Cosmetics Superhero mascara with black mascara swipes forming a heart shape.
Eye Makeup

Create gorgeous eye looks with these game-changing eye makeup essentials! Define your lids with anti-aging eyeshadow palettes and waterproof gel, pencil and liquid eyeliners. Take your lashes to new heights with your best volumizing and lengthening mascaras. Plus, discover your must-have makeup remover for when you’re ready to take it all off!

EYES

EYES

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12 products
12 products
Refinements menu EYES
Brow Power™ Universal Eyebrow Pencil
Brow Power™ Universal Eyebrow Pencil
Brow Power™ Universal Eyebrow Pencil
Brow Power™ Universal Eyebrow Pencil
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ONLINE EXCLUSIVE

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!™ Universal Brow Pencil with Active Brow Enhancing Technology for Effortless Natural Looking Brows

4.4 2,026
Color:
Universal Dark Brunette
Select a colour for Brow Power™ Universal Eyebrow Pencil
Universal Blonde color for Brow Power™ Universal Eyebrow Pencil, 1 of 4
The product variation is out of stock, Universal Auburn color for Brow Power™ Universal Eyebrow Pencil, 2 of 4
Universal Taupe color for Brow Power™ Universal Eyebrow Pencil, 3 of 4
Selected Universal Dark Brunette color for Brow Power™ Universal Eyebrow Pencil, 4 of 4
25% OFF SELECT
MAKEUP
Old price $ 35.50 New price $ 26.62
Brow PowerFULL Eyebrow Pencil in Universal Taupe
Brow PowerFULL Eyebrow Pencil in Universal Taupe
Brow PowerFULL Eyebrow Pencil in Universal Taupe
Brow PowerFULL Eyebrow Pencil in Universal Taupe
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Brow PowerFULL Eyebrow Pencil in Universal Taupe

IT’S YOUR BROWS BUT BETTER!™ Universal Brow Pencil with Active Brow Enhancing Technology Giving Bold Definition!

4.5 532
Color:
Universal Taupe
One colour available
Selected Universal Taupe color for Brow PowerFULL Eyebrow Pencil in Universal Taupe, 1 of 1
25% OFF SELECT
MAKEUP
Old price $ 35.50 New price $ 26.62
Superhero™ Mascara - Volumizing & Lengthening Mascara
Superhero™ Mascara - Volumizing & Lengthening Mascara
Superhero™ Mascara - Volumizing & Lengthening Mascara
Superhero™ Mascara - Volumizing & Lengthening Mascara
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Best Selling

Superhero™ Mascara - Volumizing & Lengthening Mascara

IT TRANSFORMS YOUR LASHES! Give your lashes super volume, super length and super elastic stretch!

0 0
25% OFF SELECT
MAKEUP
Old price $ 38.00 New price $ 28.50
Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara
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Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara

IT GETS TO THE ROOT OF YOUR LASHES! The best-selling ALL-IN-ONE award-winning instant black lash primer, eyeliner,and mascara! With nourishing peptide infused formula treats your lashes from root to tip!

4.4 959
Color:
Black
One colour available
Selected Black color for Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara, 1 of 1
25% OFF SELECT
MAKEUP
Old price $ 33.00 New price $ 24.75
Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst
Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst
Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst
Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst
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ONLINE EXCLUSIVE

Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst

IT'S YOUR SINGLE SWIPE SUPER SHADOW!

4.6 2,988
Color:
Epic Amethyst: Pearl Lavender
Select a colour for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst
Super Slate: Pearl Taupe color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Super Slate, 1 of 9
The product variation is out of stock, Gallant Gold: Pearl True Gold color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Gallant Gold, 2 of 9
The product variation is out of stock, Tough Tan: Matte Light Warm Brown color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Tough Tan, 3 of 9
Transformative Taupe: Matte Light Taupe color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Transformative Taupe, 4 of 9
Silk Armor: Pearl Rose Gold color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Silk Armor, 5 of 9
Selected Epic Amethyst: Pearl Lavender color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Epic Amthyst, 6 of 9
The product variation is out of stock, Courageous Cream: Matte Warm Cream color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Courageous Cream, 7 of 9
The product variation is out of stock, Bionic Bronze: Pearl Medium Bronze color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Bionic Bronze, 8 of 9
Passionate Pearl: Pearl Ivory color for Superhero No-Tug Waterproof Eyeshadow Stick - Shade Passionate Pearl, 9 of 9
25% OFF SELECT
MAKEUP
Old price $ 34.00 New price $ 25.50
Superhero No-Tug Retractable Liner
Superhero No-Tug Retractable Liner
Superhero No-Tug Retractable Liner
Superhero No-Tug Retractable Liner
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ONLINE EXCLUSIVE

Superhero No-Tug Retractable Liner

IT’S EYE OPENING! NO SHARPENING REQUIRED

4.6 543
Color:
Black
Select a colour for Superhero No-Tug Retractable Liner
Selected Black color for Superhero No-Tug Retractable Liner, 1 of 3
Brown color for Superhero No-Tug Retractable Liner, 2 of 3
The product variation is out of stock, Silk-Taupe color for Superhero No-Tug Retractable Liner, 3 of 3
25% OFF SELECT
MAKEUP
Old price $ 30.00 New price $ 22.50
Superhero™ Liner - Waterproof Liquid Eyeliner
Superhero™ Liner - Waterproof Liquid Eyeliner
Superhero™ Liner - Waterproof Liquid Eyeliner
Superhero™ Liner - Waterproof Liquid Eyeliner
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Superhero™ Liner - Waterproof Liquid Eyeliner

IT TRANSFORMS YOUR EYES! Easy Glide 24HR Waterproof Super Black Liquid-Gel Eye Liner Giving Instant Eye Definition With Lash Loving Super Power

4 360
Color:
Super Black
One colour available
Selected Super Black color for Superhero™ Liner - Waterproof Liquid Eyeliner, 1 of 1
25% OFF SELECT
MAKEUP
Old price $ 34.00 New price $ 25.50
Unwrap Glimmering Eyes Mascara & Eyeshadow Stick Makeup Gift Set
Unwrap Glimmering Eyes Mascara & Eyeshadow Stick Makeup Gift Set
Unwrap Glimmering Eyes Mascara & Eyeshadow Stick Makeup Gift Set
Unwrap Glimmering Eyes Mascara & Eyeshadow Stick Makeup Gift Set
Discover
$72 VALUE

Unwrap Glimmering Eyes Mascara & Eyeshadow Stick Makeup Gift Set

IT TRANSFORMS YOUR EYES & LASHES!

4.5 19
One size only for Unwrap Glimmering Eyes Mascara & Eyeshadow Stick Makeup Gift Set
1 un.
25% OFF SELECT
MAKEUP
Old price $ 60.00 New price $ 45.00
Superhero Volumizing Waterproof Mascara
Superhero Volumizing Waterproof Mascara
Superhero Volumizing Waterproof Mascara
Superhero Volumizing Waterproof Mascara
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NEW

Superhero Volumizing Waterproof Mascara

24HR WEAR…IT’S LIFE-PROOF

4.3 1,581
Color:
Super Black
One colour available
Selected Super Black color for Superhero Volumizing Waterproof Mascara, 1 of 1
25% OFF SELECT
MAKEUP
Old price $ 38.00 New price $ 28.50
Brow Power™ Micro Eyebrow Pencil
Brow Power™ Micro Eyebrow Pencil
Brow Power™ Micro Eyebrow Pencil
Brow Power™ Micro Eyebrow Pencil
Discover

Brow Power™ Micro Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!™ Universal Defining Eyebrow Pencil

4.3 444
Color:
Universal Taupe
One colour available
Selected The product variation is out of stock, Universal Taupe color for Brow Power™ Micro Eyebrow Pencil, 1 of 1
25% OFF SELECT
MAKEUP
Old price $ 34.00 New price $ 25.50
Superhero No-Tug Gel Eyeliner
Superhero No-Tug Gel Eyeliner
Superhero No-Tug Gel Eyeliner
Superhero No-Tug Gel Eyeliner
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Best Selling

Superhero No-Tug Gel Eyeliner

IT'S EYE-OPENING! Easy to Apply Smudge-Proof Gel Eyeliner Pencil with High-Impact Color and Percise Application for Limitless Long Lasting Eyelooks !

3 1,507
Color:
Bold Blue: Dazzling bright blue
Select a colour for Superhero No-Tug Gel Eyeliner
Selected The product variation is out of stock, Bold Blue: Dazzling bright blue color for Superhero No-Tug Gel Eyeliner, 1 of 8
The product variation is out of stock, Super Black: Intense ultra-black color for Superhero No-Tug Gel Eyeliner, 2 of 8
The product variation is out of stock, Fantastic Espresso: Rich dark brown color for Superhero No-Tug Gel Eyeliner, 3 of 8
The product variation is out of stock, Cosmic Copper: Precious metallic copper color for Superhero No-Tug Gel Eyeliner, 4 of 8
The product variation is out of stock, Magical Slate: Smoky metallic charcoal color for Superhero No-Tug Gel Eyeliner, 5 of 8
The product variation is out of stock, Brilliant Brown: Soft natural brown color for Superhero No-Tug Gel Eyeliner, 6 of 8
The product variation is out of stock, Mystic Emerald: Enchanted deep green color for Superhero No-Tug Gel Eyeliner, 7 of 8
The product variation is out of stock, Powerful Plum: Rich jewel tone purple color for Superhero No-Tug Gel Eyeliner, 8 of 8
25% OFF SELECT
MAKEUP
Old price $ 29.00 New price $ 21.75
Celebrate Effortless Glow Makeup Gift Set
Celebrate Effortless Glow Makeup Gift Set
Celebrate Effortless Glow Makeup Gift Set
Celebrate Effortless Glow Makeup Gift Set
Discover
New Value of $102

Celebrate Effortless Glow Makeup Gift Set

IT'S YOUR ESSENTIAL GLOW TRIO

4.5 5,818
One size only for Celebrate Effortless Glow Makeup Gift Set
1 un.
25% OFF SELECT
MAKEUP
Old price $ 71.00 New price $ 53.25
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