“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

Lash Blowout Mascara

IT’S YOUR ULTIMATE LASH BLOWOUT!

Salon Volume Lift Mascara

$ 33.00

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product.reviews.star.rating 239 reviews

$ 33.00

IT’S YOUR ULTIMATE LASH BLOWOUT!

Salon Volume Lift Mascara

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Why You'll Love IT

Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more, about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control
Ingredients

Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin. 

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].

How to Apply & Beauty Tips
Real Results
“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

How to Apply

How to Apply

For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.

Beauty Tips

During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

19X YOUR VOLUME!*

  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

*Results observed in an instrumental study.

**Results observed in a consumer panel study.

Customer Reviews

Lash Blowout Mascara is rated 4.7 out of 5 by 215.
Rated 4 out of 5 by from Nice separation, but a bit dry I've used this mascara for about a week and a half now, and it's definitely my go-to for the moment. The wand is really pretty amazing and does exactly what it claims; it absolutely covers every lash. I do think the formula itself is a little on the dry side, but that might be the key to make the mascara and wand work together and do what it's supposed to. It dries really quickly, so getting additional coats without clumping just doesn't work. All that aside, I can see myself buying this in the future. It really is in a class of its own! [This review was collected as part of a promotion.]
Date published: 2019-08-15
Rated 5 out of 5 by from The real deal I love how much saloon time this product saves me. My natural lashes lools amazingly unreal. The difference in volume is so significant that my husband thought i was wearing false lashes. It dries out fast and doesn't leave my eyes and lasts all day without creating a mess. Totally worth a try. I absolutely loved it [This review was collected as part of a promotion.]
Date published: 2019-08-15
Rated 2 out of 5 by from Not for me I was not impressed with this mascara. I applied 2 thin coats and did not see any definition, length or fullness as I do with my usual brand. I felt this was a bit clumpy and I had to brush out my lashes afterwards. I love IT brand; however this mascara was a big miss for me. [This review was collected as part of a promotion.]
Date published: 2019-08-15
Rated 5 out of 5 by from Love, Love, Love! I absolutely adore this mascara! I love not only how full it makes my lashes look but how it makes my lashes feel as well. Also it stays on all day. Oh yeah, and the name and design are too cute! [This review was collected as part of a promotion.]
Date published: 2019-08-15
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