“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

Lash Blowout Mascara


Salon Volume Lift Mascara
7 ML

$ 33.00

Expected delivery date? Edit
product.reviews.star.rating (620)

$ 33.00


In Stock


Salon Volume Lift Mascara

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Why You'll Love IT

Lash Blowout—the first-ever mascara developed in partnership with Drybar®—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.

The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!

To learn even more, about Lash Blowout Mascara click here.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Game-changing mascara delivers 19X your lash volume!
  • Specially designed mascara brush inspired by technology used for barrel hair brushes
  • Transparent polymers intensify the saturation of super black pigment for a bold lash look
  • Biotin-infused formula promotes stronger, healthier-looking hair
  • Easy-grip, soft-touch handle for effortless application and control

Key Ingredients: Biotin: B vitamin that promotes stronger, healthier-looking hair and skin. 

Full Ingredient List: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].

How to Apply & Beauty Tips
Real Results
“Imagine a top hair salon big volume blowout—for your lashes! We partnered with Drybar® and created this mascara that does just that, giving you all-day volume and instant lift—without clumping or flaking. I can’t wait for you to try it!”

How to Apply

How to Apply

For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.

Beauty Tips

During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results



  • 93% say product keeps lashes looking voluminous all day**
  • 93% say product does not flake**

*Results observed in an instrumental study.

**Results observed in a consumer panel study.

Customer Reviews

Lash Blowout Mascara is rated 4.4 out of 5 by 620.
Rated 5 out of 5 by from First Review Ever for Best Mascara Ever I have never before even thought of reviewing a product - this one made me do it! I had lash extensions for over a year and recently had them removed. My lashes underneath were ok, but still my original lashes, kinda short, kinda thin, not great. This mascara makes my lashes look close to classic lash extensions - it lengthens and volumizes with great pigment and they still look soft, not clumpy. One thing I loved the most about extensions was not having raccoon eyes from mascara flaking - this mascara stays put! Yet it is not a struggle to remove with remover pads. I am a true believer. Now I need to hope, hope, hope IT makes this forever!
Date published: 2019-08-24
Rated 5 out of 5 by from Awesome-longer lashes As you can see by the 2 photos below, there is a remarkable difference between the eye with regular mascara on it and the one with"Lash Blowout Mascara".First the look of the carton is very unique as the the mascara.Due to the way the wand is shaped, it made it extremely easy to apply compared to other mascaras and I have tried them all Drug store mascaras as well as high end dept. stores.The application is easy. I started at the base of my lashes and worked my way to the tips.Then went back and made gentle waves.The mascara is truly amazing.Several people asked me if I was wearing fake lashes. [This review was collected as part of a promotion.]
Date published: 2019-08-28
Rated 5 out of 5 by from Curl on! Being Asian I have tiny tiny tiny eyelashes. Not only that they are thin and worse they are very very straight. A lot of times it doesn't even look like I have any. That being said, this mascara really created a WOW factor without the heavy clumping that I get with other "thickening" mascaras. Bye bye tarantula eyes! This mascara gave me noticeable lashes and it magically curled my super straight lashes that gave my eyes a larger profile with a brighter more awake look. I'm in love with this! [This review was collected as part of a promotion.]
Date published: 2019-08-09
Rated 4 out of 5 by from Full Lashes! First off, super cute packaging! The mascara itself is very lightweight and the formula is a nice texture. It separates all my lashes while lengthening them. My lashes are thin, go straight down and have no curl to them. I always use my eyelash curler before using my mascaras, just a habit I have but it gave them more of a curl. IT Cosmetics Lash Blowout Mascara gave my lashes volume and defined my lashes. The wand was very lightweight and easy to use. I wore it all day long and it did not clump or flake at all. Such a nice mascara. Good job once again, IT Cosmetics. [This review was collected as part of a promotion.]
Date published: 2019-08-20
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