Face serum is a lightweight, highly concentrated formulation that penetrates below the skin's surface to deliver active ingredients like vitamin C and hyaluronic acid to the skin. With this targeted approach to skin concerns, serum can often improve your skin's overall appearance more quickly than a cream or moisturizer. Take, for example, Bye Bye Pores 10% Glycolic Acid Serum, which is clinically tested to minimize the appearance of pores in just one week!

Finding the best face serum for your skin concerns starts with knowing what active ingredients to look for. Dull skin? Find a serum containing vitamin C. Dark spots? Look for niacinamide. Large pores? Glycolic acid is your go-to. Lines and wrinkles? Hyaluronic acid is your hero ingredient.

Face serum should be applied before your moisturizer. Because serums are lightweight in texture, it is best they are applied directly to clean dry skin for maximum efficacy and then sealed in with your favourite moisturizer.

IT Cosmetics face serums are dermatologist tested for safety and suitable for all skin types—even sensitive. With concentrated amounts of highly efficacious ingredients like hyaluronic acid, glycolic acid, vitamin C and niacinamide, our Bye Bye Serums help you target your top skin concerns including dullness, fine lines, large pores and dark spots.