null
Beauty Choice New Beauty Award
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!

Blurred Lines™ Smooth-Fill Lipstick - Anti-Aging, Creamy Lipstick

IT'S TRULY LIP FULL-FILLING!

Color-Correcting, Anti-Aging, Reviving Lip Color

$ 31.00

Expected delivery date? Edit
product.reviews.star.rating 118 reviews

$ 31.00

IT'S TRULY LIP FULL-FILLING!

Color-Correcting, Anti-Aging, Reviving Lip Color

  • Share L'Oreal on Facebook
  • Pin It
Why You'll Love IT

Blurred Lines™ Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone!

Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion!

This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the benefits of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile!

Key Benefits
  • LIP-LOVING, HYDRATING FORMULA FEATURES A BUILT-IN PRIMER AND NEVER CREASES, CRACKS OR FEATHERS!
  • OPTICAL-BLURRING PIGMENTS PROVIDE ULTIMATE COLOR AND CORRECT THE TONE AND TEXTURE OF YOUR LIPS IN ONE! 
  • CUSHIONY AND LUSTROUS TEXTURE ENVELOPS LIPS WITH A GLOSSY NATURAL FINISH IN A SINGLE LINE-SMOOTHING SWIPE! 
  • HYALURONIC FILLING SPHERES AND COLLAGEN ERASE THE LOOK OF FINE LINES AND WRINKLES FOR YOUTH-FILLED LIPS!

 Shade Descriptions:

  • Je Ne Sais Quoi: Perfect soft pink
  • Brave: Sheer bold red
  • Love: Mauve sheer rose
  • Perfect Nude: Sheer nude flush
  • IT Girl: True vibrant red
  • Daring: Brownish plum
  • Believe: Sheer berry flush
  • Live: Soft sheer pink
  • Naturally Pretty: Soft natural pink
  • Ruby Slippers: Sheer red flush
Ingredients
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).
How to Apply & Beauty Tips
It's truly unlike any lipstick you have ever experienced! Infused with collagen and hyaluronic filling spheres, Blurred Lines® will smooth gorgeous color onto your lips, while literally blurring away all of your lip lines, giving you plush cushiony lips! There are NINE gorgeous shades, including IT GIRL RED (which I am so in love with!) – find your signature shade in a truly lip-changing lipstick to give you your most beautiful smile! You deserve IT!
null
Beauty Choice New Beauty Award

How to Apply

How to Apply

Glide ultra-conditioning Blurred Lines™ Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!

Customer Reviews

Blurred Lines™ Smooth-Fill Lipstick - Anti-Aging, Creamy Lipstick is rated 4.3 out of 5 by 118.
Rated 5 out of 5 by from LOVE this!! I got this in the nude shade and I LOVE IT!! It stays on all day without issue, even with eating and drinking. I apply the liner first, then a coat of the IT lipstick. I blot with a tissue and lightly powder on translucent powder. I apply lipstick one more time, lightly blot and you're good to GO FOR THE DAY!! Your lips are not dry, I am truly impressed. I'm switching completely over to IT cosmetics, which is amazing considering I'm a lipstick/lip gloss junky. :) Thank you Jamie! xoxo
Date published: 2015-11-25
Rated 3 out of 5 by from Nice lipstick, but colour not accurate. The lipstick goes on nicely, and feels smooth on my lips. However, I was SO disappointed when I saw the colour. I ordered Daring, and the colour does not match the swatch on on the website, it is a lot more brown and not as dark as it shows on here.
Date published: 2015-10-21
Rated 1 out of 5 by from Not at all what I was expecting Oh Ruby Slippers. I wanted to love you. Your color in the tube--gorgeous. Your promise of full, lush color. And I was totally seduced by the name. Unfortunately, the color on my lips resembled a hot pink lip balm I had as a teenager. And I have several lip "butters" from the drug store that hydrate just as well. So, note to self: don't buy an expensive lipstick unless I KNOW I will love it. Sigh. (Also, the youtube video is conveniently positioned over part of this review page and won't go away so I'm unable to post low scores for this product.)
Date published: 2016-02-08
Rated 1 out of 5 by from Incredibly moisturizing! I bought the shade "Love" to try first, a rather quiet shade, to see whether it was a lipstick I would wear regularly. At the first application, not only did I realize that the shade was very flattering on me, but the lipstick is so moisturizing that my normally dry lips were completely happy. I'm definitely going to get several more shades! Sorry about the unflattering picture, but you can see how even with some color, the lipstick remains a nice neutral against my skin, and my lips are completely happy. I absolutely love this lipstick!
Date published: 2018-09-19
  • y_2019, m_5, d_20, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_118
  • loc_en_CA, sid_ITC_0033, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_itcosmetics-canada
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 70ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product