Main content

Finding the right foundation can make your skin look like your own skin while delivering a more even, radiant and youthful complexion. Discover your best foundation from It Cosmetics packed with skin-loving ingredients and available in natural, matte and radiant finishes. Choose from sheer or medium-to-full coverage foundations in both liquid and buildable powder formulas. IT’s your perfect coverage made easy!

13 products
13 products
Your Skin But Better™ CC+™ Cream with SPF 50+

Best Selling

“Working with plastic surgeons and dermatologists has truly changed how we develop foundations for you. Whether you want full coverage or flawless skin in 30 seconds, our foundations are packed with skin-loving ingredients so your skin looks better even after you take them off!”

xoxo Jamie
Your Skin But Better CC+ Oil-Free Matte with SPF 40

Best Selling

Bye Bye Redness™ Correcting Cream - Neutralizing Correcting Cream For Face


Best foundation. Best complexion

When it comes to makeup, your complexion products set the tone for your entire look. A flawless looking base makes the rest of your makeup look that much more incredible, which is why it’s so important to find the right foundation.

Perfect foundation

The right foundation will unify your skin to give it a perfect finish. It will cover any blemishes or redness you may have and just give your skin an even colour. It acts as a canvas for the remainder of your makeup too, making it an essential step when it comes to achieving a flawless makeup look! Whether you have dry skin, oily skin, or something in between, we have the best full coverage foundations and best powder foundations, not to mention the best foundation for wrinkles!

Foundation with SPF

Our Your Skin But Better CC+ Cream with SPF 50+ is our #1 best-selling foundation, and for good reason! It gives your skin full, flawless coverage while also protecting your skin from UVA/UVB rays at the same time. Our formula is clinically shown to give you 179% of skin hydration while enhancing your skin’s brightness. What’s more, is our foundation will instantly camouflage any imperfections you have without creasing or cracking throughout the day! Our formula contains an advanced anti-aging serum as well to diffuse the look of wrinkles and minimize the appearance of pores to give you younger looking skin. And, if you like more of a glow, give our Your Skin But Better CC+ Illumination with SPF 50+ a try! It’s the same amazing formula as the original but will give your skin a lit-from-within glow.

Powder Foundation

If you prefer a powder foundation though, our Celebration Foundation can’t be beat! The full coverage powder is super hydrating and gives you flawless looking skin in just 30 seconds. Our formula will instantly airbrush the look of any imperfections you have while reducing shine. It also never creases or cracks, so you get perfect coverage all day long! Our formula has tons od anti-aging ingredients your skin will love too like hydrolyzed collagen, silk, peptides, and antioxidants. And, if you like a powder foundation but still want some glow, try our Celebration Foundation Illumination ! It’s the same amazing formula as the original, just with Drops of Light Technology™ to give your skin added radiance and a lit-from-within glow.

Foundation for mature skin

Also, for mature skin, our Bye Bye Lines Foundation works to conceal the look of lines, wrinkles, and imperfections to give you a flawless looking complexion instantly! Our formula has tons of hydrating ingredients like hyaluronic acid, argan oil, and babassu oil to plump up your skin as well as our proprietary Drops of Light Optical Blurring Technology™ to give your skin a lit-from-within glow. The luminous finish will immediately make your skin look younger, not older!

Liquid Foundation

Whether you prefer a liquid foundation or a powder foundation, we have amazing formulas to give your skin the flawless finish you crave no matter what your skin type is!

Our best foundation are available on It Cosmetics. Our best foundation are available at Sephora. Our best foundation are available on TSC.

Orientation message
For the best experience, please turn your device