Foundation


Finding the right foundation can make your skin look like your own skin while delivering a more even, radiant and youthful complexion. Discover your best foundation from It Cosmetics packed with skin-loving ingredients and available in natural, matte and radiant finishes. Choose from sheer or medium-to-full coverage foundations in both liquid and buildable powder formulas. IT’s your perfect coverage made easy!

Face

Foundation

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Foundation
“Working with plastic surgeons and dermatologists has truly changed how we develop foundations for you. Whether you want full coverage or flawless skin in 30 seconds, our foundations are packed with skin-loving ingredients so your skin looks better even after you take them off!”
xoxo Jamie
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