IT Cosmetics has the best natural foundations! Whether you are looking for a natural liquid foundation or a natural powder we have the products to achieve a natural, flawless looking complexion. Created by plastic surgeons they are all infused with anti-aging ingredients to help give a youthful look!
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IT’S YOUR FULL-COVERAGE, FLAWLESS SKIN IN 30 SECONDS! Full Coverage Anti-Aging Hydrating Powder Foundation
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE! FIND YOUR PERFECT SHADE HERE
IT'S YOUR BRUSH THERAPY!™ Your 2-in-1 tool that will provide a flawless complexion with an airbrushed finish.
IT’S YOUR ONLY STEP! Color Correcting Illuminating Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Are you looking for a natural finish foundation? We have got the best natural finish foundation that works to give your skin a radiant finish! Discover your best natural looking foundation today and be on your way to complexion perfection!
IT’S YOUR BRUSH THERAPY!™ Foundation Brush That Instantly Buffs Away Look of Pores, Fine Lines, and Wrinkles Giving an Easy Even Foundation Complexion Look!
IT’S YOUR BRUSH THERAPY!™ Ultra Luxe Mega Brush
When it comes to looking for foundation a lot of them boast being full coverage, but what if you want a more natural looking foundation? We understand that you don't always want full coverage which is why we developed our Bye Bye Lines Foundation!
Our Best Natural Foundation are available on It Cosmetics, at Sephora, and on TSC
While full coverage foundations are great if you're experiencing a breakout, want to conceal imperfections, or just want a flawless base that lasts all day; there is something to be said for natural finish foundations. If your skin is looking particularly clear or perhaps you want to give your skin a bit of a break or are opting for a more natural makeup look in general, natural looking foundations are the way to go! They still give you some coverage but you can still see your natural skin coming through.
Despite the name of our Bye Bye Lines Foundation, this foundation is actually ideal for all skin types, not just those with mature skin who are looking to hide the appearance of fine lines and wrinkles. Our foundation gives you invisible coverage which is perfect if you are looking for a natural looking foundation!
Our Bye Bye Lines Foundation starts its life as your hydrating anti-aging serum and is infused with pure colour pigments to seamlessly conceal the look of any lines, wrinkles and imperfections you may gave to give you instant complexion perfection!
The advanced foundation is infused with anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10. It also contains proprietary Drops of Light Optical Blurring Technology™ for an airbrushed, lit-from-within glow that looks incredible no matter what your skin type is. You'll love the luminous, sheer-to-medium coverage and it doesn't hurt that this foundation makes your skin look younger, not older!
For perfect results, apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favourite IT Cosmetics brush for flawless, luminous complexion perfection.
A little of this foundation goes a long way too! Our foundation is completely buildable, so start with one pump and build to your desired coverage. You'll love how versatile it is. You can experiment with the coverage on a daily basis to create the perfect base for you no matter what!
We recommend trying the Heavenly Skin CC+ Skin-Perfecting Brush #702. .
Our revolutionary brush features patent-pending Heavenly Skin™ hair infused with anti-aging collagen, silk, peptides, niacin, and antioxidants to instantly improve the appearance of your skin upon application to give you beautiful results every time!
The custom cut brush head optically blurs away the appearance of lines, pores, and imperfections to give you an airbrushed, flawless finish! The brush is also cruelty-free and pro-hygienic, so even the most sensitive skin types can use it!
