BEST SELLING
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QVC Medallion 2016
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”

Superhero™ Mascara - Volumizing & Lengthening Mascara

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

$ 32.00

$ 25.60

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product.reviews.star.rating 1,339 reviews

$ 32.00

$ 25.60

IT transforms your lashes!

Elastic Stretch Volumizing Mascara

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Why You'll Love IT

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

 

Superhero™ Mascara - Volumizing & Lengthening Mascara - IT Cosmetics has the best lengthening mascara and the best high volume mascara to give you perfect lashes! Discover our Superhero™ Mascara - Volumizing & Lengthening Mascara today to get fuller lashes. It works to make your lashes look super voluminous and long in just one coat!

Key Benefits
  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat
  • Game-changing, patent-pending design

SUPERHERO™ MASCARA - VOLUMIZING & LENGTHENING MASCARA

HOW TO MAKE LASHES LOOK REALLY LONG

When it comes to creating fuller lashes or making your lashes look really long, mascara is key! If you want perfect lashes (and let’s be honest, who doesn’t?) then you need to be using our Superhero™ Mascara - Volumizing & Lengthening Mascara! It is the best lengthening mascara and volumizing mascara around.This high volume mascara also is incredible for lengthening, separating, and lifting your lashes so they look like natural looking false lashes! And, because this mascara does so much, everyone is going to love it for their lashes. Whether you need a volumizing mascara for sensitive eyes or even mascara for short straight lashes, you’re going to be instantly obsessed with our Superhero™ Mascara - Volumizing & Lengthening Mascara.

MAKING YOUR LASHES LOOK SUPER VOLUMINOUS

A lot of the times when it comes to choosing a mascara you have to decide whether you want a lengthening formula or a volumizing formula. At IT Cosmetics we don’t think you should have to choose! That is why we formulated our Superhero™ Mascara - Volumizing & Lengthening Mascara with all sorts of incredible ingredients to help make your lashes look super voluminous and long at the same time. Our formula features ingredients like saw palmetto (a plant extract that conditions your skin and promotes stronger-looking hair), antioxidants, biotin (a B vitamin that promotes stronger, healthier-looking hair), collagen, green tea (a powerful antioxidant that reduces the appearance of skin inflammation), horsetail extract (this is a plant extract with antioxidant properties that promote the appearance of stronger, healthier hair), jojoba oil (a non-fragrant, emollient-rich plant oil that moisturizes without clogging pores), peptides, Vitamin B, Vitamin C, and Vitamin E. These ingredients work well together to give you the lashes of your dreams!

Our best selling mascara is a total game changer when it comes to defining your lashes. Our unique formula is easy to apply and is going to make your lashes look their absolute best. The ultra black shade gives your lashes a dose of drama, which is perfect when paired with a smokey eye, but looks equally as nice with your everyday makeup looks too! You do it all, so why not get a mascara that can too?

Ingredients
WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).
How to Apply & Beauty Tips
Real Results
“Just like you, Superhero™ mascara goes beyond what is ordinary and stretches its own limitations to reach new heights. Infused with Elastic Stretch Technology, each coat strengthens, volumizes and extends the length of your lashes to pumped-up proportions. You do it all—and now your mascara does, too!”
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QVC Medallion 2016

How to Apply

How to Apply

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Beauty Tips

Superhero™ is clinically shown to give you 500% increase in volume in one coat*—but if you want even more volume, simply apply additional coats! The game-changing formula is completely buildable.

*Results observed in a clinical study.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

IT transforms your lashes!

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume {&&} length! 
  • 96% saw plumper-looking lashes! 
  • 100% saw a fuller lash line!

*Results observed in a consumer panel survey.

Customer Reviews

Superhero™ Mascara - Volumizing & Lengthening Mascara is rated 4.4 out of 5 by 1339.
Rated 5 out of 5 by from LOVE IT! Initially I was reluctant to try this because of some of the reviews and frankly it was much pricier than most mascaras I have used but I am so glad I did. This mascara definitely plumps, lengthens my lashes and goes on smoothly. For years I have never applied a second coat to my mascara as it will always clump up but this mascara allows me to apply a second coat (not that I really need to) with no clumps, matting or lumps and it actually seems to lift my lashes. Also, maybe its just me, but usually when I apply my mascara the lashes on one eye seem to look better than the other but with the IT mascara they both look amazing. This is now my go to mascara!
Date published: 2017-04-18
Rated 1 out of 5 by from Great color but clumpy on first time use. Only used for a few weeks and really like the dark black color. If the product wasn’t so clumpy and thick it could be buildable. More than one coat and you have a clumpy flaky mess and it’s very hard to resolve the clumps. I think the concept of this product is right on, but the formula needs to be improved. Maybe thinner and more buildable formula that dries a bit slower? Maybe put a tighter neck on the container to remove more clumps? Also this product is difficult to remove, even with good waterproof makeup remover. Too much effort to go through for poor results. Will watch to see if “it cosmetics” improves this mascara before buying.
Date published: 2017-10-09
Rated 1 out of 5 by from Not worth the $$$ I received a small size as a sample of this mascara and I loved it! So I decided to buy the full size. To my disappointment it was not like the sample at all. It’s clumpy, the brush soaks up way too much mascara!!! I even emailed IT, and they recommend I buy their special high quality make up remover to clean the mascara brush. I feel that for the money I spent on the mascara I shouldn’t have to buy an expensive cleaner to clean the brush. When I close the mascara tube excess mascara oozes out of the opening. It’s messy, puts on way too much mascara and therefore leaves your lashes clumpy, filled with too much product.
Date published: 2018-02-27
Rated 5 out of 5 by from Superhero Mascara is a ******* Amazing product that I must tell everyone about. Over 60 yrs young and I've tried too many mascaras to even mention. I stopped buying them and even stopped using mascara. But as I have tried many IT products and love them, use them daily, I gave this a try. There has never been a claim more true. One application is amazing, and a second swipe on the lashes, beyond gorgeous. I will NEVER be with out this mascara unless Miss Jamie comes up with another miracle product. Try it and be blown away. By the way I get so many compliments all the time. A friend asked me if I had lash extensions !!!
Date published: 2016-02-01
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