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Cosmetic Innovator of the Year
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Beauty Choice New Beauty Award
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Beauty Olympics
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QVC Customer Choice Beauty Award 2015
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QVC Medallion 2016
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”

Brow Power™ Universal Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!™

Universal Brow Pencil with Active Brow Enhancing Technology

$ 32.00 As low as $ 13.00

Expected delivery date? Edit
product.reviews.star.rating (472)

$ 32.00 As low as $ 13.00

IT’S YOUR BROWS BUT BETTER!™

Universal Brow Pencil with Active Brow Enhancing Technology

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Why You'll Love IT

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 

Key Benefits
  • Best-selling, award-winning brow pencil!
  • Budge-proof formula looks like real hair and adheres to skin for brows that last
  • Universal Taupe shade transforms to all brow hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants 
Ingredients
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).
How to Apply & Beauty Tips
Real Results
“Your eyebrows are the most powerful feature on your face, and you can fill and define them to create the look of symmetry and beautiful, healthy, resilient brows that won’t budge or smudge!”
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Cosmetic Innovator of the Year
null
Beauty Choice New Beauty Award
null
Beauty Olympics
null
QVC Customer Choice Beauty Award 2015
null
QVC Medallion 2016

How to Apply

How to Apply

Brow Power’s Universal Taupe shade adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look. See enclosed brow how-to-guide.

Beauty Tips

To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Love IT. Live IT.
     Give IT.™

For every Brow Power™ pencil sold, we donate one to Look Good Feel Better® to help women face the effects of cancer with confidence. Millions of brow pencils have been donated because of you! 

Customer Reviews

Brow Power™ Universal Eyebrow Pencil is rated 4.4 out of 5 by 471.
Rated 5 out of 5 by from Frame Your Eyes I had gotten a Brow Power Universal Euebrow Pencil shortly after going through chemo. My brows grew back sparsely. The pencil was wonderful as it filled in what was missing in a most natural way. This is my second pencil. It does everything that the manufacturer claims from darkening the eyebrow itself to coloring the spaces making the eyebrows look perfect. What's amazing is that it can be used on any color eyebrow. When my eyebrows first came in they were grey, then grew back light brown. They are fine now and have bleached in the sun , and I can still use the Universal Eyebrow Pencil with wonderful results. A fantastic product!
Date published: 2017-08-25
Rated 5 out of 5 by from Really does match all hair colors! I've been using this brow pencil for quite a while now and I've turned several friends on to it. Everyone I get to try it just loves it! It really does match every hair color! It can look gingery, taupe, and it even goes darker for brunette and black. I love it! It's super easy to go too heavy though and end up a little dark but it brushes out really easily with the brush on the other end, so it's not a problem. It also lasts FOREVER which is awesome, and the fact that all you have to do is twist up to get more product is genius, I hate having to sharpen things, they never turn out as nice as they did when I first got them. Overall this is an amazing brow pencil!
Date published: 2016-03-15
Rated 1 out of 5 by from Extremely disappointed I bought IT Cosmetics Brow Power Universal after receiving a mini one as a gift with purchase and loving it. The full-size one was like using a completely different product than the mini I had been trying. The full size is difficult to apply, bleeds after it has been on an hour or two and the color is completely different than the mini - even the material the tube is made out looks and feels different. I cannot believe they are even labeled as the same product because clearly they are not. So disappointed. I would return the full size but there is no store near me and I refuse to drive more than hour to one that sells It Cosmetics just to return an eyebrow pencil.
Date published: 2018-04-22
Rated 5 out of 5 by from Love Brow Power!!! I am a breast cancer survivor. During treatment I was invited to a Look Good Feel Better event. I had no hair, eyelashes or eyebrows and was feeling very sorry for myself. One of the products included was Brow Power, a miracle for me. Doing my makeup and sharing a laugh with other cancer patients was so helpful for me. I continue to use Brow Power and other IT products and I love them. Thank you Jamie.
Date published: 2016-01-01
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