Meet Jamie, founder

When I set out to create IT Cosmetics™, my entire mission was to create game-changing
products that give you life-changing results—whether it’s for skin, brows, lashes or lips!
Because nothing I had ever tried, even at the highest price points, ever worked for me. Nothing
would cover my rosacea and if it did, it took layers of makeup and would crease, crack, and
make me look 10 years older. This is why, at IT Cosmetics™, we do things completely differently.
We work with plastic surgeons and won’t launch a product unless we know it will be truly life-changing
for you! We believe that great makeup can give you great skin, and the one thing I hear most from IT Girls is,
“I get compliments on my skin, not my makeup.”
To me, that is everything!

I always do my brows! Brow Power™ Universal Brow Pencil gives me the look of real brows
every day, which is great, because I have none!

Rosacea! It’s a condition that causes redness all across my face. There is no cure for rosacea,
and I feel like I’ve spent most of my life trying every foundation and concealer out there and
they almost all crease and crack and make you look older, especially if you need more
coverage. Our CC+™ Cream with SPF 50+ is my daily go-to because it gives you full coverage,
complete anti-aging skincare and SPF 50+ physical-only sunscreen, but is developed to make
your skin look younger instead of older!

My eyes! I love defining them with Tightline™. It’s your eyeliner, mascara primer and mascara
all in one step! The unique skinny brush gives you an eyeliner effect, because it lays down pigment
between each and every lash. It also coats your lashes from root to tip, so they stay up
all day—no more lashes that droop and make you look tired by lunch! For younger-looking, more awake
eyes, I’m also obsessed with our best-selling Superhero™ Mascara—apply just one coat, and it
literally looks like you’re wearing false lashes.

Don’t underestimate the power of your eyebrows! Your eyebrows are the only feature on your
face that give you your frame of symmetry and symmetry is what equates to beauty in the
human eye. Just doing your brows, even if it is the only thing you do each day, instantly makes you
your most beautiful you!

The power of contouring! I spent my career before IT as a news anchor on television. I learned
how to use bronzer to make my face look slimmer, and highlighter to create the look of lift
where I needed it. I would even contour my legs to make them look more sculpted as I sat at
the news desk! Seven years ago, we created the original My Sculpted Face™, and I’m so excited
about our latest breakthrough in the world of contouring: You Sculpted!™ It’s a universal
contouring palette for face and body infused with Perfect Lighting Technology™ pigments that
actually mimic the look of real filler and facial contour. And because it looks so real, it’s also
impossible to mess up—this palette literally does the work for you!