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About IT

Behind IT

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your brand

Discover what IT Cosmetics™ is all about, and why IT’s different!

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Behind IT

meet jamie

Get to know Jamie Kern Lima, your IT Cosmetics™ co-founder, CEO and original IT Girl™!

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Behind IT

on-air
IT Girls

Meet your tv IT Girls who bring you the best of IT Cosmetics™ each and every day!

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Behind IT

it cares

See how you can help women face the effects of cancer with confidence!

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Behind IT

press

Discover what beauty editors and magazines love about IT!

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Behind IT

you it

Check out what the IT Girl™ community and social influencers have to say about IT!

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Discover it. Love it. Believe it. TM