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Bye Bye Lines™ Foundation

IT TURNS BACK TIME!

Anti-Aging, Skin-Smoothing, Invisible Coverage

30 ML

$ 52.00

Expected delivery date? Edit
product.reviews.star.rating (462)

$ 52.00

Availability:

In Stock

IT TURNS BACK TIME!

Anti-Aging, Skin-Smoothing, Invisible Coverage

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Why You'll Love IT

Developed with plastic surgeons, Bye Bye Lines™ Foundation starts its life as your hydrating anti-aging serum, and is infused with pure color pigments to seamlessly conceal the look of lines, wrinkles and imperfections and give you instant complexion perfection!

Perfect for all skin types, this advanced foundation is infused with anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10—and features proprietary Drops of Light Optical Blurring Technology™ for an airbrushed, lit-from-within glow. Finally, you can experience luminous, sheer-to-medium coverage that makes your skin look younger, not older!

Discover IT. Love IT. Believe IT.®

Key Benefits
  • Features all the benefits of your hydrating anti-aging serum, infused with pure color pigments for buildable sheer-to-medium coverage you can count on!
  • Covers the look of imperfections while diffusing the appearance of lines and wrinkles
  • Drops of Light Optical Blurring Technology™ for your most luminous, flawless finish
  • Anti-aging hydrolyzed collagen, peptides, caviar extract, argan oil and vitamins
Ingredients
AQUA/WATER/EAU, GLYCERIN, GLYCERETH-26, PEG-8, CAPRYLYL METHICONE, DIETHYLHEXYL CARBONATE, DIMETHICONE, ISOHEXADECANE, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, ISOSTEARYL ISOSTEARATE, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, ISOSTEARYL PALMITATE, POLYMETHYL METHACRYLATE, SODIUM CHLORIDE, C30-45 ALKYL CETEARYL DIMETHICONE CROSSPOLYMER, PEG-10 DIMETHICONE, TOCOPHERYL ACETATE, SODIUM HYALURONATE, CHRYSIN, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, NIACINAMIDE, CAMELLIA SINENSIS LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, CAVIAR EXTRACT, MARIS AQUA/SEA WATER/EAU DE MER, ALGAE EXTRACT, POLYHYDROXYSTEARIC ACID, MAGNESIUM STEARATE, PANTHENOL, SILICA DIMETHYL SILYLATE, XANTHAN GUM, RETINYL PALMITATE, TOCOPHEROL, ASCORBYL PALMITATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, CHOLESTERYL ISOSTEARATE, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, CUCUMIS MELO (MELON) FRUIT EXTRACT, MANGIFERA INDICA (MANGO) FRUIT EXTRACT, CITRULLUS LANATUS (WATERMELON) FRUIT EXTRACT, CITRULLINE, ARGANIA SPINOSA KERNEL OIL, ORBIGNYA OLEIFERA SEED OIL, FOLIC ACID, BIOTIN, UBIQUINONE, RIBOFLAVIN, THIAMINE HCL, COPPER POWDER, SODIUM BENZOATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, LEUCONOSTOC FERMENT FILTRATE, SUPEROXIDE DISMUTASE, SOYBEAN PEROXIDASE, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PUNICA GRANATUM SEED OIL, CERAMIDE NP, CERAMIDE AP, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, SILICA, STEARETH-20, N-HYDROXYSUCCINIMIDE, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PROPYLENE GLYCOL, BUTYLENE GLYCOL, PERFLUORODECALIN, BENZOIC ACID, POTASSIUM SORBATE, SORBIC ACID, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, BHT, TRIETHOXYCAPRYLYLSILANE, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499)].
How to Apply & Beauty Tips
Real Results

How to Apply

How to Apply

Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face with your fingertips or favorite IT Cosmetics™ brush for flawless, luminous complexion perfection.

Beauty Tips

A little goes a long way! This foundation is completely buildable, so start with one pump and build to your desired coverage.

Real Beauty. Real Results.TM

Real Results

REAL RESULTS

Real Results

REAL

it turns back time!

Clinically shown results!
  • 100% showed increased hydration*
  • 100% say skin was soft and smooth*
  • 92% say skin looked more supple*
  • 88% say skin felt younger and healthier*

          *Results observed in a clinical study..

 

Customer Reviews

Bye Bye Lines™ Foundation is rated 4.1 out of 5 by 462.
Rated 3 out of 5 by from Please Fix the Bottle! I'm a total IT woman, it's the only brand of make-up I use. For years I was using the CC cream foundation, but at 54 I found it was too heavy and starting to settle into the fine lines around my eyes so I switched to this one. I love it. Goes on smooth and not heavy at all. My only complaint and the reason I'm only giving it 3 stars is because of the pump. The tube inside is just a little thing, doesn't go all the way to the bottom so it stops working and dispensing the foundation as you use it. Very poor design! As much as I love this product, will probably stop buying it.
Date published: 2019-06-19
Rated 2 out of 5 by from It is nothing like IT O2 Ultra Repair I loved the creamy smoothness, the radiant glow and ease of application with IT-O2. Bye Bye Lines has none of the those qualities and has a matte finish. Applied Bye Bye Lines with my normal moisturizer and a brush and the foundation was streaky with minimal coverage. Also tried Bye Bye Lines with the addition of a base primer, which just meant less coverage and still dried to a matte finish. Not a fan, so I am saying Bye Bye.
Date published: 2018-01-11
Rated 5 out of 5 by from THE B.E.S.T yet I am 65. My skin is in decent shape, other than some fade marks and wrinkles around the eyes, and mouth. I have tried all kinds of skin products and have been using IT products for over a year now. Bye Bye Lines foundation is THE BEST yet, and it it working to improve my skin - it has brightened up my skin significantly and it does not show your lines. I will continue to purchase this - PLEASE DON'T CHANGE THE RECIPE FOR THIS EITHER!
Date published: 2018-04-07
Rated 3 out of 5 by from bye bye lines absolutely love this product but I am so over the pumps! It squirts everywhere every time you pump. I have one bottle half full that will not work at all I even tried using another pump from same foundation. I have a tube of the CC creme also pump is broken! I may have to try different line because this is so frustrating. If this is fixed I will continue to use I love the finish on my 48 year old skin.
Date published: 2018-09-02
Rated 5 out of 5 by from Bye Bye Lines liquid foundation is amazing! Purchased this foundation about a month ago. I have been searching for the "right" foundation for my skin since I turned 50 in July. I was using the same otc foundation for many years and my skin changed drastically over the past year. SO happy that it has Bye Bye Lines Liquid...people tell me I don't look a day over 30 now...my skin feels soft and supple. I also use, Bye Bye Make Up remover, Confidence in a Jar moisturizer, Bye Bye undereye cream and concealer and I just have to say that it cosmetics is the best, bar none! Thank you for creating such excellent products! It girl for life!
Date published: 2017-10-15
Rated 4 out of 5 by from Great product bad packaging I've used the cc cream for years and love it. Getting older this sparked my interest. I like that it light weight and has reduced some of the fine lines around my eyes. The only downfall is the bottle! I am about 1/2 way through and it doesn't come out nicely any more it just blows up in my hand and sprays all over. Sucks to pay so much and only be able to use half. I will more than likely go back to the CC cream just bc the tube design works way better!
Date published: 2018-01-06
Rated 3 out of 5 by from not as good as what it replaced IT-O2 I bought this because they no longer make the IT_02 liquid oxygen foundation. I LOVED that foundation, gorgeous coverage, never looked heavy and my skin looked dewy and flawless. I'm 68 yrs old---so that's saying something about that makeup NOW, they replaced it with this one - don't like the way it goes on, not smooth and silky, the coverage is not a good or flawless looking. The coverage is not as good either.
Date published: 2017-10-21
Rated 5 out of 5 by from My skin loves this foundation! I usually use the cc+ cream and/or the cc+ illumination and they're both fantastic so when I saw the bye bye lines foundation I had to try it too! I was afraid it might break me out but it performs beautifully! The coverage is light but it blurs out imperfections and leaves my skin looking dewy and fresh and flawless! It products are total game changers... I'm an It girl for life <3
Date published: 2017-09-10
Rated 5 out of 5 by from The perfect Foundation Your new bye bye lines Foundation is by far the best makeup I have ever worn. It just came in and I'm wearing it over my bye bye CC cream and it performs and wears exactly as advertised. I am thrilled how my 61 year old face looks! I have said bye bye to all my other products and use nothing but my It Cosmetics and have never had so many compliments on my skin!
Date published: 2017-09-09
Rated 5 out of 5 by from Best Foundation Ever! I was searching for a foundation that would not make my lines and wrinkles worse (which was difficult to find). I have tried all of the IT foundations and prior to this one was using Confidence in a Compact. Upon receiving the sample pack with my shipment, I decided to give it a try one morning when getting ready for work. It is absolutely fantastic and is now my favorite. I do use the pressed powder to set it once applied and also use all of the skin care line. It created a softness and glow to my skin that I had lost. Several co-workers commented on how good my skin looked. IT Girls give this foundation a try....you will really like what you see. Tip: Place 3-4 pumps of foundation on back of your hand and then apply with IT foundation brush of your choice. You can also continue to add to build up coverage if needed. It is a "medium" coverage foundation.
Date published: 2018-12-21
Rated 5 out of 5 by from Best. Foundation. Ever. I never wear foundation. NEVER. I wear everything else, just not foundation. It always settled into lines and made me feel cakey and, quite frankly, older. I try it in the store, but when I get in the car and look in the mirror, I have always been horrified about how fake it made my skin look. I tried Bye! Bye! Lines foundation. I got in my car, looked in the mirror, and I walked right back into the store and bought it! Over the last month, I have gotten compliments on my skin. I have noticed that my skin is looking healthier too. Over Christmas, my 78 year old mom tried it. She has a giant box of rejected foundations. We have very different skin, and we both look great with Bye! Bye! Lines Foundation. It floats over your skin like a dream and improves the texture of your skin while looking completely natural. You have a convert.
Date published: 2018-01-03
Rated 3 out of 5 by from Great foundation, need to work on fispenset Love the makeup, very disappointed in the dispenser. Pump stopped working. Had to really work to get all of the makeup out of the containers. Believe in the makeup. Please work on the container the makeup comes in.
Date published: 2018-08-26
Rated 1 out of 5 by from Disappointed I’ve been very happy with all of my IT purchases until now. This foundation did not have great coverage nor did it last during the day. I also did not see that it helped to hide my lines. I’m going back to my cc cream
Date published: 2017-11-02
Rated 1 out of 5 by from Ehhh I just wanted to say that I am an IT girl! I absolutely love their skincare products, but this didn’t hit the mark for me:( Not only was the foundation was very orangy (I bought the second lightest shade) but the pump for the foundation was also broke!!!! It didn’t have a tube, or it did and it just broke off into the foundation. But anyways this product overall just didn’t hit the mark like I was exspecting from such a good brand:(
Date published: 2019-02-13
Rated 5 out of 5 by from Love This Amazing Foundation! I just turned 64 and I’m seeing more and more facial lines. I’ve always bought over-the-counter, drugstore foundation for as long as I can remember until I discovered the ByeBye make-up line. I’ve been using the regular ByeBye foundation for a few years now and have always been so impressed by first the fresh scent, and by how smooth and even-looking it is on my face. Then, I recently heard about the new ByeBye “Lines” foundation and decided purchased it to see if it really does ‘erase’ the fine facial lines. All I have to say is WOW!!! I totally LOVE this foundation!! My face looks and feels amazingly smooth, natural, and line-free! It still smells fresh and lemony, it moisturizes and covers my imperfections, and it feels like Im not wearing make-up at all! I can’t say enough good things about this foundation!
Date published: 2019-07-23
Rated 5 out of 5 by from Young again! Hi, I don't write reviews for products, but this stuff is the bomb! I am a make-up junkie, at 64 years young, still want to try and look as good as humanly possible. I love IT Cosmetics for their CC illuminating cream, and this Bye Bye lines foundation is even better! It doesn't sink into wrinkles, or cake up anywhere by the end of the day, AMAZING!! You just look soft and fresh, dewey, YOUNGER!
Date published: 2017-09-04
Rated 2 out of 5 by from I bought this because the Ultra Repair Liquid Oxygen Foundation IT-O2 was discontinued. This was recommended in its place. It does not compare for mature skin. It does not have the moisture or coverage of the Ultra Repair and I am so disappointed that it has been discontinued. While I'm sure this is a good foundation for younger skin it does not compare to the IT-O2 and I would not recommend anyone that is looking to replace that foundation to try this one.
Date published: 2018-07-13
Rated 4 out of 5 by from natural finish this is a great foundation.It;s lightweight and the color matches my skin
Date published: 2017-08-18
Rated 5 out of 5 by from Absolutely satisfied I'm 65 and have purchased countless "supposedly" "Age Defying" foundations and they always show the lines in my face worse than they actually are also I can never get a true match for my skin tone. When I used my Bye Bye Lines foundation I was truly amazed with the results. Its "my" color and the lines actually seem less noticeable to make it even better it glides on so smoothly I just couldn't believe it. Thank you IT for making a fabulous foundation that I love. Regards, Michelle Newman
Date published: 2018-07-24
Rated 5 out of 5 by from WOW!!!! I bought this 2 weeks ago. I didn't think anything could make my 53 year old skin look better than my Bye Bye Foundation by It! Being it is summer I was looking for something a little more sheer. Well I can't believe It has nailed it again! Don't get me wrong, I loved the Bye Bye Foundation but this covers without being heavy. I can't even feel it on my skin! It's luminous without looking greasy! I love that there is a color in between medium and tan! Medium tan is the perfect color!!! I love, love, love this foundation!!!❤️
Date published: 2017-09-02
Rated 5 out of 5 by from My new favorite every day foundation! I have worn the original CC cream daily for a couple of years, but the color Fair is a bit dark and too yellow for my skin tone, and it can seem a bit heavy so the Bye Bye Lines caught my interest. It is a lighter coverage which I prefer for daily use, and the color Fair leans more neutral which matches my skin tone better. I love how it applies easily with my fingers and it gives my skin a healthy glow, not shiney or greasy looking, just like moist, healthy skin. It includes lots of skin loving ingredients so I feel good putting it on my skin. It wears beautifully over my moisturizing SPF, and I don't use a primer. This foundation lives up to its claim and doesn't settle into fine lines. For reference I'm over 60 and have dry skin. Truly loving this!
Date published: 2019-04-07
Rated 3 out of 5 by from Great for weekends I have been an It girl for a long time and have always used their Celebration Foundation because of it's amazing coverage. I was hoping that the Bye Bye Lines foundation would provide the same coverage, but even after reapplying several times it is just to sheer for me. I have switched back to my tried and true Celebration Foundation. No more liver spots, or broken blood vessels, it covers everything and you feel like you have nothing on.
Date published: 2018-05-04
Rated 5 out of 5 by from Fantastic Foundation As a professional Make Up Artist this is NOW The ONLY foundation I use on my skin & recommend because of the light weight feeling & potential to have full coverage depending on application .... won’t settle into lines or fade, great for ALL ages.... keeps skin glowing radiantly I do recommending going up a shade if you want to add some more warmth to your complexion .... you’ll say Bye-Bye to any other brands & hello to Flawless skin!
Date published: 2019-11-26
Rated 4 out of 5 by from Great coverage This product has great coverage even when applied lightly. I don’t usually wear makeup on a daily basis but this product goes on and rubs in pretty quickly. I also like a natural look so I wear it thin (allowing for some freckles/flaws to be seen) and it still covers all my red areas and evens out my tone. I did not give this product a full five stars because I do not believe it covers or blurs the fine lines I have around my face. But I would still recommend it.
Date published: 2019-02-04
Rated 3 out of 5 by from Is every thing it promises BUT....... I love the product but the ‘air pump’ bottle is a pain! I am about half way through the bottle and it is very unreliable. Squirts a bit, sputters, etc. Since it is rigid I can’ t squeeze or manipulate it at all. I don’t know if I will buy again. So disappointing.
Date published: 2019-04-06
Rated 1 out of 5 by from I love the foundation and the coverage. I love the foundation and the coverage. The problem I had was with the bottle. It wouldn’t pump and I had to take it apart and use a Q-tip which sucked because I wasted half the battle.
Date published: 2019-10-03
Rated 1 out of 5 by from Misleading I did not enjoy this product at all. It wore off quickly and had hardly any coverage.
Date published: 2017-11-02
Rated 4 out of 5 by from Great product-poor packaging I do like the foundation-Iswitched from Confidence in a Compact to get better coverage. I watched a video stating this pump was different because it pulled from bottom up (please don’t bash me because I haven’t adequately explained the package engineering) I thought, no waste! Unfortunately, after using about 1/2 the bottle it sticks, sputters & takes forever to get enough product out of the bottle. I tried removing the top, cleaning it. No luck.
Date published: 2018-04-11
Rated 1 out of 5 by from Does NOT compare to the O2 Foundation This replaced the O2 foundation which was an amazing product. This one is awful and NOTHING like the O2. It is thick and DRY going on and please don't use the pump dispensers anymore as they never work well. A squeeze tube would be much better. Bring back the O2 as this one is a bust in my opinion. So disappointed...
Date published: 2018-12-08
Rated 3 out of 5 by from I love it but... I love the bye bye lines foundation. It truly does what it says it will do. The only complaint I have is it’s very expensive for the amount of product you get. I didn’t even get 2 weeks of wear with the amount of product that came in the bottle. I wouldn’t mind paying the price if it lasted at least one month. I won’t be buying again for that reason only. I truly do love the foundation.
Date published: 2018-11-26
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