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“This lip color is going to last and drench your lips with anti-aging, lip-loving ingredients. You don’t need to worry about color traveling—you just swipe it on, and you’re good all day!”

Vitality Lip Flush™ Hydrating Gloss Stain

IT’s your kissable lips that last!

Deliver high shine and rich pigment
3.40 GR

$ 29.00

Expected delivery date? Edit
product.reviews.star.rating (99)

$ 29.00

Availability:

Out of stock

IT’s your kissable lips that last!

Deliver high shine and rich pigment

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Why You'll Love IT
A truly innovative formula that drenches your lips in hydrating butters and oils working together to treat, condition, and nourish lips, minimizing the appearance of lip lines, making your lips look younger instead of older! These lip gloss stains deliver high shine and rich pigment that glides on like a lightweight serum, instantly hydrating, repairing and protecting your lips and giving you color that will last all day. The best part, these hydrating glosses are infused with a stain for an all-day gorgeous flush of color that lasts! As your new hydration lip therapy, the Vitality Lip Blush Hydrating Lip Gloss Stains are infused with 9 butters and oils, plus Collagen, Peptides and Hydrating Hyaluronic Acid. These lip gloss stains deliver all day high shine and rich pigment. for the most luxurious, pillow-y feeling on your lips, without any of the stickiness or tackiness of traditional lip glosses! Developed with leading plastic surgeons, this truly innovative formula drenches your lips in Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba to work together to treat, hydrate, and give you a color that won’t fade all day.Packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is Paraben-Free.
Key Benefits
  • Lightweight gloss stain delivers high shine and sheer, vitality-filled color—never feels sticky or tacky!
  • Essential butters and oils instantly nourish and protect lips for pillowy-soft results
  • Anti-aging collagen, peptides and hyaluronic filling spheres minimize the look of lip lines
Ingredients
POLYBUTENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OCTYLDODECANOL, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, RICINUS COMMUNIS (CASTOR) SEED OIL, TRIHYDROXYSTEARIN, ETHYLHEXYL PALMITATE, CALCIUM ALUMINUM BOROSILICATE, SYNTHETIC FLUORPHLOGOPITE, POLYETHYLENE, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, TRIBEHENIN, BUMETRIZOLE, TOCOPHERYL ACETATE, RETINYL PALMITATE, ASCORBYL PALMITATE, VANILLIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BUTYROSPERMUM PARKII (SHEA BUTTER), SORBITAN ISOSTEARATE, PUNICA GRANATUM (POMEGRANATE) EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, ALOE BARBADENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ARGANIA SPINOSA KERNEL OIL, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, SILICA DIMETHYL SILYLATE, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) SEED OIL, BUTYLENE GLYCOL, HYALURONIC ACID, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, PALMITOYL OLIGOPEPTIDE, HYDROLYZED COLLAGEN, PHENOXYETHANOL, [+/- : MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 7 LAKE (CI 15850), RED 27 (CI 45410), RED 30 LAKE (CI 73360), CARMINE (CI 75470), RED 6 (CI 15850), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090)].
How to Apply & Beauty Tips
“This lip color is going to last and drench your lips with anti-aging, lip-loving ingredients. You don’t need to worry about color traveling—you just swipe it on, and you’re good all day!”

How to Apply

How to Apply

Apply directly onto lips for a hydrating, naturally pretty flush of color that lasts. Can be worn on bare lips, or over the top of any other lip product.

Beauty Tips

Create the illusion of plumper-looking lips by applying Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain to the very center of your lips, over your Vitality Lip Flush Stain™ 4-in-1 Hydrating Lipstick-Balm-Gloss-Stain or Vitality Lip Flush™ Lip-Softening Smooth Butter Gloss.

Customer Reviews

Vitality Lip Flush Stain™ Hydrating Serum Gloss Stain is rated 3.9 out of 5 by 99.
Rated 1 out of 5 by from Loved it at first but then... I ordered the "Naturally flushed" color. I thought I had found the holy grail.. Perfect NATURAL color when applied, hydrating, not sticky. Loved it. Then it started to turn pink. Really pink. Like I had just put on little girls play lipstick pink lip gloss. And my lips were stained bright pink as well when I wiped it off. I have already thrown away the packaging. I only used it once and won't use it again. I would upload a photo but it is worth applying it again. No.
Date published: 2017-11-02
Rated 4 out of 5 by from surprised Read the reviews and just had to state that I never expect a lip color to actually stain my lips. Not really into tattoo lips and for those that are, perhaps that is an alternate idea for you? It's realistic to anticipate a product that is rubbed will wear. This gloss stain stays in place longer than MANY other products I have used and does so while feeling good. Double win from my perspective.
Date published: 2016-10-12
Rated 3 out of 5 by from Nice & Creamy! I bought this in a set a few months ago and I really loved the creamy consistency and moisturizing qualities of this gloss. My only issue with it, and all of the IT products, is that there is really much less of the product in the container than you think. The lip gloss, brow pencils, mascara, etc. all are pricier than I would normally spend and you get less product in them. I wish you would increase the quantities or decrease the cost of your products. At this point I would only save this for a special occasion because they're too expensive to waste every day.
Date published: 2016-02-08
Rated 1 out of 5 by from Stains lips, but not in a good way I love the Je Ne Sais Quoi™ Lip Treatment, so I thought why not try the Vitality Lip Flush Stain Hydrating Serum Gloss Stain. I wanted a neutral color so I chose the naturally flushed. Its a nice color in the tube and even when you first apply, but within minutes it turns bright pink. Once the glossiness of it wears off you are left with what looks like a Kool Aid stained lip. A co-worked looked at me and said, please don't ever wear that again.
Date published: 2017-05-05
Rated 1 out of 5 by from Color does not match This is the ONLY product that I have not liked from this entire line - and I use It Cosmetics almost exclusively. I got the Naturally Flushed color hoping for, well, a light flushed color. However, when I put it on it turns bright hot pink after a minute! The color does not match the shade at all. Not even remotely close. I feel like I wasted money and will not be ordering this again.
Date published: 2018-12-06
Rated 5 out of 5 by from Perfect fit older (64 years) lips are hard to put lipstick on. don't want it leaking into cracks : ) This lipstick gloss is my new favorite. Goes on shinny and colors up t look very natural and stays put!
Date published: 2016-07-12
Rated 4 out of 5 by from Great Lip Serum! I love the way this feels it does not dry out or stick together on your lips! And the color is as close to the discontinued favorite color love hopefully they'll bring that one back!
Date published: 2019-07-29
Rated 5 out of 5 by from The Best!!! I absolutely love these lip glosses. They aren't too sticky and even after the gloss wears away a stain color is left on the lips. Most long lasting lip products are very drying but these are so moisturizing! I'm so happy I finally discovered IT cosmetics.
Date published: 2016-06-30
Rated 5 out of 5 by from Perfect Lip Gloss Stain I have been using these lip gloss stains for some time and they are truly perfect! I do not use any other lip color product as these are so perfect. They glide on smooth, stay all day, are colorful with a gloss shine. Also the gloss helps to cover the shriveled appearance/lines on my lips-I love this feature! These will be my go to lip stain forever! It is basically a beautifully colored lipstick with a super gloss in a bottle with an applicator. Love IT and it!!!!
Date published: 2016-11-04
Rated 4 out of 5 by from Great for awhile I am a HUGE fan of lip sticks and stains. I never leave the house without it. I was very excited when I found this. I just have one little issue. It looks beautiful when you put it on, but after you wear it for awhile it starts to feel dry and it also kind wears off in the middle of your lips and leaves a "ring" around your lips. I really wanted to love this product, but I think I may trade it in on one of the others by IT.
Date published: 2016-07-20
Rated 1 out of 5 by from The color changes I purchased this gloss in Naturally Flushed. When I first apply it, the color is a perfect nude. Unfortunately, shortly after application it turns to a bright hot pink, absolutely not the color I was expecting or going for. For the price, it's definitely disappointing.
Date published: 2016-11-17
Rated 3 out of 5 by from Very hydrating and smooth Very smooth, not sticky. Only downfall is that all the colors turn the exact same color in about 5 minutes after applying. Wish they would stay the color they are supposed to. All turn a barbie pink. Like the feeling on my lips, but don't love the color.
Date published: 2018-01-07
Rated 3 out of 5 by from Goes on nice and stays on The interesting thing about this is that the color changes as you wear it. I chose the natural blush for that color and initially it looks great but after about an hour it looks reddish pink which is not a good color for me. It needs to stay true.
Date published: 2016-07-13
Rated 5 out of 5 by from The one I always come back to! As an aesthetician and makeup artist, I come across a lot of products. I try them all, but no what this is the one I always come back to. My absolute favorite for years!
Date published: 2019-04-22
Rated 1 out of 5 by from Bad color The gloss is so moisturizing and feels great on your lips, however, the colors were not good. I purchased Je ne sais quoi and Mauve-a-lous darling. They look beautiful in the container, but that is not how they end up looking on the lips. Will not purchase this again.
Date published: 2019-10-30
Rated 3 out of 5 by from Great moisture doesn't last I normally wear the Vitality Lip Flush Stain in Je ne sais Quoi. It is not quite as moisturizing, but the color lasts 6-8 hours; the moisture lasts well unless you eat or drink. With this product, the color lasts 3-4 hours and the texture is a little sticky at first, but that disappears quickly along with the product. If you want a lip gloss look, & don't mind frequent reapplication & frequent product replacement; then this is for you. It's not for me.
Date published: 2017-07-21
Rated 2 out of 5 by from Major color change I purchased this in the naturally flushed shade, when it goes on it is perfect but it stains a bright gawdy Barbie pink. I bought the mauve shade as well and it did the same thing. If the color wasn't so hideous the product would be perfect.
Date published: 2018-12-31
Rated 3 out of 5 by from Soft, silky feel I purchased this about a month ago. I have been looking for a moisturizing stain that will actually last. I have found that the moisture lasts for me but not the stain. I love the way it feels but need the stain to last more than an hour...
Date published: 2018-02-15
Rated 3 out of 5 by from Wine Berry not for me :( I was hoping to love this color but it is more brick reddish than the wine I was hoping for. It is a beautiful warm color bit I prefer neutral or cool shades.
Date published: 2018-06-30
Rated 5 out of 5 by from Best lip gloss/stain EVER I have very, very sensitive lips and have been spending money left and right, shopping for something, ANYTHING, that I could tolerate. It started with the Je Ne Sais Quoi Lip Treatment. I finally decided that I could give the other lip stains a try. I was blown away. It feels amazing, and one application lasts the entire day. I can't say enough. I highly recommend any of the lip gloss/stains.
Date published: 2018-10-21
Rated 1 out of 5 by from Color Changes! While I love the feel of this product on my lips, the stain changed to an AWEFUL! shade of bright pink after I applied it. I will never try this stain again as I was told by It! customer service that is common and expected as it depends on the individual as to what color will appear. Grateful that the store where I purchased it did allow me to return it.
Date published: 2017-02-11
Rated 5 out of 5 by from Lip Flush Serum Gloss Stain My friend gave me my 1st one of these little gems a few months ago. It went in my drawer and I didn't use it for quite a while. I pulled it out recently, and WOW, I love this product. It doesn't get cakey like all the other stains I've used. It feels very creamy and hydrating. The color lasts quite a while but the high glossyness wears off quite fast, which is perfectly fine with me. My color is Sweet Rose and I just love it, so pretty and feminine. I've already ordered my 2nd, one for my bathroom and one for my purse.
Date published: 2018-10-03
Rated 5 out of 5 by from Great product. I bought this over a month ago and have used it daily. Am not trying to buy more, but cannot figure what I have. There is no number on the lipstick and it only says Vitality Lip Flush Stain. When I look on the top of the cap it says Innovative Technology. I am at a loss to how I order it - but, I do love, love, love this product.
Date published: 2018-07-20
Rated 5 out of 5 by from Soft Lips I bought this and loved it. I've gotten so many compliments, so I bought a bunch of it for birthday and Christmas gifts. I also love the stain lipstick. They both keep my lips soft. I'll probably never buy another lipstick, gloss, or stain except these.
Date published: 2016-08-22
Rated 2 out of 5 by from Not a stain I bought this expected it to be a stain, but unfortunately it doesn't stay on like one. The color is not the same on as it is in the tube, but it goes on smooth and feels great, but immediately changes color and does not stain your lips like it claims.
Date published: 2017-06-21
Rated 5 out of 5 by from LOVE, LOVE this product! I purchased this gloss stain in Wine Berry last Fall for my daughter's wedding, and I'm still using it today (May). Granted, I'm retired, so I don't use daily. I love the feel of the gloss, and the stain remains for hours. Will purchase again.
Date published: 2018-05-07
Rated 2 out of 5 by from Just a normal lip gloss I liked the colors in the store. I was looking for something neutral. This does not stay on good at all. It leaves a funny taste on my lips too. It is SUPER sticky! I did not think this was such a great product especially for the price.
Date published: 2016-02-13
Rated 1 out of 5 by from Color No matter what color I buy from IT it always rubs off and the lip is always the same color. I am always stained the same. I was happy to see perhaps this lip stain would indeed be a "flush of color", but no.
Date published: 2018-02-23
Rated 1 out of 5 by from Not natural looking. Not subtle! If you prefer just a little color this is not what you want. I made the mistake of thinking “stain” would be subtle and it’s not. And “naturally Flushed” looked natural and it’s way too much color.
Date published: 2018-03-16
Rated 2 out of 5 by from Color I bought 2 lip stains and I love the actual product but the colors were not at all as they appeared online. The colors I bought were a blush and darker pink and they are both bright pink
Date published: 2018-07-18
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