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"I hope you love this true beauty innovation as much as I do and it brings you joy every day!"

Eyelift In A Tube™

IT’s your magic eraser!™

Bye Bye Under Eye® &Hello Light™ Liquid Brightener in one.
10.20 GR

$ 38.00

$ 28.50

 Brightening Liquid Concealer
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product.reviews.star.rating (171)

$ 38.00

$ 28.50

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In Stock

IT’s your magic eraser!™

Bye Bye Under Eye® &Hello Light™ Liquid Brightener in one.

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Why You'll Love IT
Eyelift in a Tube is the award-winning Bye Bye Under Eye® Concealer & Hello Light™ Liquid Brightener in a dual-ended wand, giving you the full coverage anti-aging concealer (that can also be worn as a foundation) and liquid brighter for the look of light and lift in one easy-to-use product! It’s your beauty secret weapon for full coverage, bright eyes and beautiful skin! It truly provides that amazing full coverage plus a “lit-from-within” glow without the use of glitter or shimmer. This innovative, full coverage, anti-aging Concealer and Luminizing Brightener was developed with leading plastic surgeons to instantly vanish imperfections from view without creasing or cracking or making you look older! Eyelift in a Tube is formulated with Hydrolyzed Collagen, Peptides, Niacin, Anti-Oxidants and Drops of Light Technology™ for an instant flawless, radiant complexion. Key ingredients such as Hyaluronic Acid, Niacin and Vitamins C, A, & E gives you your most beautiful skin plus full coverage all in one product!
Key Benefits
  • Your best-selling, award-winning concealer and liquid brightener, all in one!
  • Full-coverage, highly pigmented concealer never creases or cracks
  • Brightener with Drops of Light Technology™ adds a subtle touch of radiance
  • Anti-aging peptides, antioxidants and hydrolyzed collagen for younger-looking skin
Ingredients
Hello Light™ Liquid Brightener Ingredients: Water(Aqua), Glycerin , Glycereth-26, Propylene Glycol, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Isostearyl Isostearate, Neopentyl Glycol Diheptanoate , Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Disteardimonium Hectorite, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Propylene Carbonate, Ethylhexylglycerin, Sodium Hyaluronate, Methylisothiazolinone , Vegetable oil, Hydrolyzed Collagen, Ascorbyl Palmitate, Niacinamide, Aloe Barbadensis Leaf Juice, Persea gratissima (Avocado ) Oil, Punica grantum seed oil, Perfluorodecalin, Butylene Glycol , Camellia Sinensis(Leaf) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cholesteryl Chloride, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Chrysin, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil , Hydrolyzed Pearl, Maris Sal, N-Hydroxysuccinimide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Steareth-20, Tocopherol, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Simmondsia chinensis ( Jojoba ) Seed Oil, Hydrolyzed silk, Alumina, Triethoxycaprylylsilane . May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491). Bye Bye Under Eye® Concealer Ingredients: Caprylic/Capric Triglyceride, Bis-Diglyceryl polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20.May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491).
How to Apply & Beauty Tips
I hope you love this true beauty innovation as much as I do and it brings you joy every day!

How to Apply

How to Apply

Apply a small amount of concealer and gently blend using your fingertips or favorite IT Cosmetics™ brush. Apply brightener to areas of your face that you wish to appear lifted, add light to or bring forward for an instant youthful look. Use on bare skin or over foundation.

Beauty Tips

For the look of an instant eye lift, apply a small amount of concealer from the tube onto your eye area, then gently blend in circular motions using your Heavenly Luxe™ Dual Airbrush Concealer Brush #2. Then, using the wand on the other side of the tube, tap the liquid brightener underneath your eyes and along the inner corners to create a youthful, eye-opening effect.

Customer Reviews

Bye Bye Under Eye™ Eyelift in a Tube™ - Brightening Liquid Concealer is rated 4.1 out of 5 by 172.
Rated 5 out of 5 by from BEST UNDER-EYE COVERUP EVER! Unfortunately, I've been cursed with dark under eye circles most of my life. Over the years, I've tried dozens of coverups -- which caked or glommed into the creases. Now that I'm approaching 70, I must admit they're more like bags. This is the 3rd "it" coverup I've tried, and it is BY FAR THE BEST!!! I LOVE IT!
Date published: 2017-07-24
Rated 4 out of 5 by from This is a very good concealer due to the brightener product that works to soften the overall appearance of the eyes. However, I have a fair complexion and have found the Bye Bye Under Eye Illumination Anti-aging Concealer to be easier to apply and blend onto my skin. By the end of my workday the Illumination concealer continues to provide adequate coverage. Whereas, the Eyelift in a Tube may reveal cracks or wrinkles.
Date published: 2019-03-22
Rated 5 out of 5 by from Blush away!!! On special I bought the blush powder and brush. What I like best about this product is that it doesn't stick to individual pores but slides on smoothly and remains so. I am a senior in her eighties and appreciate that IT products stay fresh all day!
Date published: 2016-03-07
Rated 5 out of 5 by from As always - Perfect All products arrived very promptly. I have been using Bye Bye Under Eye Eyelift in a Tube for two years...I am 74 years old and these two products really keep my eye are looking great...with very little effort.
Date published: 2018-12-22
Rated 3 out of 5 by from Great idea, poor packaging I bought this to take while I travel, since the bye bye concealer in the tube is a little messy. I love the concept of having a concealer and a brightener, but the amount of the concealer is minimal. It was almost dry when I received it and I've barely used it. I will not reorder this again.
Date published: 2017-08-30
Rated 5 out of 5 by from Amazing! I honestly think this is the best product you make. I have horrible circles and this helps SO MUCH. I like it better than your other concealer because it’s creamier and easier to spread. Great product!!
Date published: 2019-10-10
Rated 5 out of 5 by from GREAT PRODUCT IN A TUBE I recently was in Ulta and found this little gem. I absolutely love it. The moisture is so beautiful and the highlight does its job. Also, it is so convenient to use and carry. Please do not ever discontinue this product in this tube.
Date published: 2017-03-02
Rated 5 out of 5 by from Try this!! Excellent! The Bye-bye under eye concealer never seemed to work for me, it Tended to cake, and sit in fine lines. This version of concealer is so much better for me! The illuminator is an added bonus as well, sometimes I use that just trying top of the concealer for an added lightning affect. It really helps this tired mom, who also suffers from periodic insomnia. Highly recommend. For reference I have dry, and sensitive skin.
Date published: 2019-11-06
Rated 5 out of 5 by from Coverage and ease of application Wonderful under eye concealer. This concealer works well to mask my under eye darkness. It is flawless and lasts all day. If used correctly, it does not sink into wrinkles. It blends easily. Just a little goes a long way. The Illumination side works as well to enhance areas needing a little highlighting. A great product!!
Date published: 2019-10-29
Rated 3 out of 5 by from Amazing product...not so amazing customer service I’ve purchased this in the past and love love love it. It truly erases the super dark circles I have under my eyes and the brightener is exceptional. Had an issue with this last purchase. Product was dry not its usual consistency and seemed defective or old. I reached out numerous time to customer service over the course of 2 weeks and still no response. Very unfortunate. I have no issue spending my money on these amazing products but when a problem occurs, I expect that someone will help resolve the issue instead of being stuck with a product I cannot use.
Date published: 2019-12-02
Rated 5 out of 5 by from My favorite concealer!!! I bought this in Dec 2016, use it every day, and it is just needing to be replaced! A little goes a long way, as the concealer is very thick and can be smoothed out with a small IT brush. I use the brightener in the inside corners of my eyes to open them up. LOVE LOVE LOVE
Date published: 2017-10-01
Rated 5 out of 5 by from Love, love, love this product As an older woman, it is very hard to find undereye coverage that doesnt age you more. This product is the best Ive ever used. Concealer on one side, illuminator on the other. I use it under eyes, laugh lines, between eyebrows and a dab above upper lip.
Date published: 2018-11-05
Rated 3 out of 5 by from Not my favorite I love the idea of a concealer and brightening all in one tube! The concealer is very thick and did not mask much of the darkness under my eyes. It fills in lines too much and needs a lot of blending. I will try a different under eye fix next time.
Date published: 2020-05-06
Rated 5 out of 5 by from no creasing! This is the second time I've bought this product. I love that it goes on so nicely & doesn't crease. I'm 60 years old and have trouble with concealer caking under my eyes. This one does not! YAY!
Date published: 2016-09-26
Rated 5 out of 5 by from Love this! I have tried other IT brand under eye concealer but really like this one. I use the light as a brightner & concealer.
Date published: 2019-10-05
Rated 5 out of 5 by from Worth the $ I have gone back and forth on which eye concealer to buy. I’ve read all the reviews and am so glad i settled on this one. I am 44 w some wrinkles. This doesn’t cake or flake. It looks like i am wearing nothing. LOVE IT.
Date published: 2018-07-03
Rated 4 out of 5 by from Good coverage It has a nice coverage, how ever, it cracks and goes in to my under eye line.. the highlight side is pretty nice. [This review was collected as part of a promotion.]
Date published: 2020-04-01
Rated 1 out of 5 by from Bye Bye Under Eye Lift I was charged for product but didn't receive it! I only received the powder. I tried to get someone on the phone....impossible. i sent an email......never heard back. So, basically, I paid tor a product I didn't get. This has not been resolved. I am not happy with IT. I will never order f6om them again. They owe me $18.00 + tax!
Date published: 2020-05-20
Rated 1 out of 5 by from Sticky Does not spread nicely without stretching your skin. Need to mix it on your fingers with eye cream before applying. This is the second time I’ve tried under eye concealer from IT and haven’t liked it.
Date published: 2020-05-23
Rated 5 out of 5 by from love the 2 colors! excellent product. even after eye-lift surgery, my under-eye area is a bit dark - so this product is a god-send for me. Use one under the eye, and the brighter color on the eye-lid - it help to hid the 'red' in that delicate skin area which is the result of the surgery - and.....old age. absolutely recommend this.
Date published: 2016-12-29
Rated 5 out of 5 by from G Love both sides of this concealer. It helps cover a lot of my hyper pigmentation !!! [This review was collected as part of a promotion.]
Date published: 2020-09-13
Rated 2 out of 5 by from Product seemed very old The concealer was thick, very sticky and very dry, not creamy and was hard to spread out. Had to wipe it off and start makeup over
Date published: 2020-07-03
Rated 5 out of 5 by from OMG, this is seriously a fountain of youth I'm 65 years old and have been using cosmetics since I was 15. I never thought I would find the truly PERFECT under eye cover, but this is amazing. I'm practically without words to describe how incredible this product works. I'm very happy with all my IT cosmetics, but this one is pure GENIUS.
Date published: 2017-04-13
Rated 5 out of 5 by from Two reasons to love! I love that the highlighter is not as thick as the concealer and you are able to almost 'thin out' the thick under eye concealer to help achieve a very natural look. Obsessed with all of my IT Cosmetics products, and honestly this is no different.
Date published: 2018-09-12
Rated 5 out of 5 by from I like it! This is my second time ordering this product. It definitely conceals and brightens. I notice it when I don’t use it under my foundation. I suggest laying with a setting powder because it’s not waterproof and very hydrating. I also use a primer before applying to give it more starting power. Not a super heavy concealer so I would not recommend for super dark circles.
Date published: 2019-07-12
Rated 3 out of 5 by from Only one side is good As other reviewers have mentioned, the illuminator side is great. I buy this product so I can use that side only. I find it’s amazing under my eyes. I do not like/use the concealer as I find it settles in and emphasizes lines. Please make the illuminator a stand-alone product, It!
Date published: 2020-03-30
Rated 1 out of 5 by from Do not like I do not like this product at all! It's so thick and it pulls my eye area when applying. It feels like stage make-up or pancake make-up. I'm returning it.
Date published: 2020-06-03
Rated 5 out of 5 by from Holy Grail! I’ve tried every concealer out there it seems. I’m middle age so I have lines under my eyes but this formula is so emollient that it does the work without accentuating what I don’t want. I’m on my 3rd tube! The highlight pairs nicely. It’s not too shiny but adds a little glow to top of cheekbone. You must try this especially if dry around the eyes.
Date published: 2017-10-16
Rated 5 out of 5 by from Perfect coverage! Love this! Immediately upon using it the bags under my eyes were diminished! This covered my tired dark circles and was easy to use. It brought the beauty out in my eyes the way they used to have.
Date published: 2020-08-11
Rated 4 out of 5 by from Use the highlighter for no creases! Unfortunately, the concealer creases in the lines under my eyes, but the highlighter doesn’t! I wish IT would come out with an under eye concealer in the consistency of the highlighter (or the bye bye lines foundation, which is what I was using before) but with a touch more coverage. Not sure if that’s even possible, but I’d be a fan for life!
Date published: 2020-02-21
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