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“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!”

No-Tug™ Waterproof Anti-Aging Gel Eyeliner

IT’s eye opening!

Clinically shown silk waterproof automatic pencil infused with skin loving Hydrolyzed Silk, Collagen, Peptides and Anti-Oxidants.
0.50 GR

$ 29.00

Expected delivery date? Edit
product.reviews.star.rating (470)

$ 29.00

Availability:

In Stock

IT’s eye opening!

Clinically shown silk waterproof automatic pencil infused with skin loving Hydrolyzed Silk, Collagen, Peptides and Anti-Oxidants.

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Why You'll Love IT
Utilizing cutting-edge technology exclusive to IT Cosmetics®, No Tug® Silk Automatic Waterproof Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically shown waterproof even after eight hours of wear! Developed with leading plastic surgeons, these eyeliners are infused with Anti-Aging technology and skin-care benefits including Hydrolyzed Collagen, Silk Proteins, and Vitamins C and E for younger looking lids. Paraben-free, Fragrance-free and Sulfate-free.
Key Benefits
  • No-Tug Technology™ for smooth-glide application of rich, saturated color
  • Anti-aging collagen, silk, peptides and antioxidants help diffuse the look of lines for younger-looking lids
  • Clinically shown waterproof, even after 12 hours of wear!
Ingredients

BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

BLACK-BROWN: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, SILICA, POLYETHYLENE, ISODODECANE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

BROWN: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, DIMETHICONE, METHICONE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).

COPPER: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERESIN, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TIN OXIDE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499).

HIGHLIGHT: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), ISODODECANE, SYNTHETIC FLUORPHLOGOPITE, POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, DIMETHICONE, METHICONE, TIN OXIDE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499), CARMINE (CI 75470).

LUCKY JADE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), BLUE 1 LAKE (CI 42090), CHROMIUM OXIDE GREENS (CI 77288), YELLOW 5 LAKE (CI 19140).

NAVY: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, SILICA, SYNTHETIC FLUORPHLOGOPITE, POLYISOBUTENE, HYDROGENATED POLYISOBUTENE, DIMETHICONE, METHICONE, PHENOXYETHANOL, PALMITIC ACID, TIN OXIDE, BENZOIC ACID, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, ULTRAMARINES (CI 77007), IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470).

PLUM: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, MICA (CI 77019), ISODODECANE, POLYETHYLENE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491), CARMINE (CI 75470).

SILK TAUPE: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, MICA (CI 77019), POLYETHYLENE, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CALCIUM ALUMINUM BOROSILICATE, SILICA, POLYISOBUTENE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDES (CI 77499, CI 77491), TITANIUM DIOXIDE (CI 77891), ALUMINUM POWDER (CI 77000).

SLATE: TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, MICA (CI 77019), POLYETHYLENE, ISODODECANE, CERESIN, SILICA, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, VP/HEXADECENE COPOLYMER, SORBITAN SESQUIOLEATE, POLYISOBUTENE, METHICONE, DIMETHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499), TITANIUM DIOXIDE (CI 77891).

How to Apply & Beauty Tips
“These pencils frame your eyes with rich, saturated color without tugging. They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them as a liner before they completely set for 8 hours!”
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QVC Customer Choice Award
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QVC Customer Choice Beauty Award 2015
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QVC Medallion 2016

How to Apply

How to Apply

Glide along lash line or inner rims of eyes for definition and a youthful, eye-opening look. Pencil twists automatically at base. For a finer line, use built-in sharpener.

Beauty Tips

Get gorgeous results with a soft, smokey eye! Glide No-Tug™ across your upper lash line and use the first few minutes of playtime to smudge the liner before it sets. Add Hello Lashes™ 5-in-1 Volumizing Mascara to quadruple your lash volume instantly!

Customer Reviews

No-Tug™ Waterproof Anti-Aging Gel Eyeliner is rated 4.3 out of 5 by 473.
Rated 5 out of 5 by from Glides on easily! I first got this as a sample, then got a full size. This eyeliner is great! You need not be heavy handed when applying it, just a little pressure and you get a smooth, clean line. I use it daily. The best way I have found to use it is to apply very small dots right at my lower lash line then I blend with a liner brush for a softer look. It doesn't fade and lasts all day!
Date published: 2016-02-04
Rated 1 out of 5 by from AWFUL!!!!! My 28 year old daughter, with flawless skin, introduced me to it Cosmetics last year and I have converted almost completely to their products & absolutely LOVE everything I have tried, until now. The No-Tug Eyeliner is, without a doubt, the worst eyeliner I have every used!!!!! It takes me back to my teen years when I used the old pencil style of Cover Girl and had to soften the tip with a cigarette lighter to get it to apply because that is the only way I can get this eyeliner soft enough to go on. The tip feels like hard wax and it takes great effort to make a mark on anything with it. This product definitely needs to be reformulated or done away with.
Date published: 2018-05-07
Rated 5 out of 5 by from Going to Miss This Eyeliner!!!!! I loved this retractable eyeliner in Black/Brown. The one that you are replacing it with is not retractable. So disappointing!
Date published: 2020-02-21
Rated 1 out of 5 by from It's great, while it actually works. I own many IT Cosmetics products. Some of which are my holy grail products. I thought for sure this liner would be equally as good quality. The bad reviews are the ones I should have read, I guess. This liner dried out so fast. I use gel liners because of the creaminess and the staying power, both qualities this claimed to have. I also know very well that caps must be applied tightly and as soon as application is finished. I don't think it was useable for an entire month and at this price, that's unacceptable! So far, this is the only product I would not recommend of the many products I've tried.
Date published: 2019-06-25
Rated 5 out of 5 by from Does what they say! Marissa and Desiree both say, no smudge, no budge, and honestly, I didn't believe it at first. I said, yeah right. I've tried, literally, hundreds of "waterproof" pencil eyeliners. I have very hooded lids and I always, ALWAYS, get that smear on the upper lid of black from the oily waterproof liner. I'm relegated to liquid liner, which runs when my eyes tear in the winter. But not this stuff! It glides on right over eye shadow like they show you. No tugging needed. I am sold forever. I even get my cat-eye wings even! And it comes off easily with micellar water, no rubbing!
Date published: 2019-04-11
Rated 4 out of 5 by from Good product than most I'm not sure about the 'anti-aging' part but the product definitely does not tug. I apply this to my lower and upper lash lines. While the product on the upper lash lines last, the lower does not. I'm still looking for a product that will last all day when I apply it to my lower lash lines. I really enjoy the formula and would still buy (I'm enrolled in the auto shipment). I've done my own extensive "research & development" of various brands of eyeliners, these beat a lot. Just for reference, I have monolids and not many eyeliners dry quickly but workable at the same time for my type of eyes.
Date published: 2019-04-19
Rated 5 out of 5 by from Love it, I'm addicted to eyeliner! Lol! Really I have tried almost every kind. Like this one a lot, super smooth going on. No you can't sharpen the tip but I really don't think you need to. Nice small tip with a twist to raise feature. Also I'm always concerned about irritation of my eyes- no problem there. Could not even feel it, nice and light. When you put it on you can work with it, blend, adjust, etc. a few mins later I tried to rub it off and it stayed put! Which I need, always seem to smear mine. I guess the only downside is I order the jade green color and it really didn't look too green. It was nice, just not as green as I was hoping. No big deal tho, I will definitely be ordering other colors. Yeah! Now I can throw out all the other liners I have!
Date published: 2017-10-12
Rated 5 out of 5 by from Amazing!!! I actually bought it with some hesitation. I am not the one to fall into advertising.... farming my eyes is my signature look. Well this look is hard to pull off... with most eye pencil I end up looking like a racoon a few short hours into the day. And let me tell you I have used many expensive brands just to be extremely disappointed. Not with this one.... this is soft, glide and stay put. Even through a night sleep....expensive? Yes!!! But so worth it. I will never use anything else.
Date published: 2018-03-31
Rated 1 out of 5 by from awful!!!! This is the worst eyeliner I've ever used. The color I bought was silk-taupe and looked nothing like the color online. It was super glittery. The pencil is so soft it is like mush and will not make a straight line - trying to smudge it with a brush, etc. only makes matters worse. Trying to sharpen it is a joke, it only breaks off and will never make a point. Another reviewer remarked that their pencil was like hard wax - sounds like the opposite of mine. I don't know what is going on with this product but it is not good.
Date published: 2018-05-12
Rated 1 out of 5 by from worst eyeliner ever. I love the IT brand, just as others have said, but this is the worst product. I'm glad this was part of a kit. I would never buy it. It didn't even go on at all, hard as a rock. I had to start it by rubbing it on my hand and then it broke. Tried it on my eyelid where it left a thick clumpy line, nearly impossible to remove even with eye makeup remover pads. Like a wax crayon, not a gel at all!
Date published: 2016-12-30
Rated 1 out of 5 by from CONFUSED !!! I've read a lot of reviews here and don't understand how they can be so different?? How can this eye liner pencil go on smooth like a gel for some people and stay on all day and for others be hard as rock and breaks???? It makes no sense?? are different pencils being shipped???I'm on a disability pension and $25.00 for an eye liner pencil is a lot to spend if it's NOT as described!!! Can someone please explain how these reviews can be so varied??? Thanks !!!
Date published: 2019-01-07
Rated 5 out of 5 by from LOVE No Tug I've been using this product for more than a year and have NEVER had a problem with application. Goes on very smoothly. Stays moist just long enough to smudge/soften the line if you like, then it is set and goes nowhere for hours. I've fallen asleep without washing my makeup off and the liner is still in tact in the morning. Oddly enough, easy to remove as well. Color is nicely pigmented - bold/strong color that can be muted with a little smudge if you want. I don't use any other liner now that I've been spoiled by No Tug. LOVE it!
Date published: 2016-01-23
Rated 3 out of 5 by from Great Product, but... Can you plz consider doing a tutorial on how to sharpen this pencil. Maybe it's me but I am having trouble. The tip keeps breaking off in the sharpener provided. Unsharpened, the pencil is too thick to line my eyes. I am wasting the product. Thx!
Date published: 2017-10-25
Rated 4 out of 5 by from Some good/Some Bad I received the travel size from my Ipsy bag and I fell in love with it. I ordered another one from here and it was all dried out. I contacted the company and they were very helpful. They're sending me out another one! It slides on well and doesn't rub off like the store ones I used to get did EVEN ON MY WATERLINE! I tried it first on my hand and it didn't work, then I broke the tip off and BAM! it worked until the next day and it was all dry again. I did it again and nothing. That's when I decided to contact the company and they are soo nice and helpful!
Date published: 2016-07-19
Rated 1 out of 5 by from Poor Design I love this eyeliner but the tube is a VERY poor design!!! When you uncap your liner do NOT put the cap on the end of the stick!! The little sharpener in the end of the stick WILL get lodged in the lid and make your lid unusable. I have had this happen with EVERY stick I have purchased. If you’re going to use this liner make sure you have a ziplock bag around for when this happens as the eyeliner WILL dry out in a few day and be unusable, or make sure to pull the sharpener out and toss it as it serves no purpose other than to waste liner.
Date published: 2018-06-12
Rated 4 out of 5 by from Love the liner I love this eyeliner, but I hate the sharpener. I've wasted so much of the product just trying to sharpen the tip. If you could come up with another sharpener, that would be great.
Date published: 2016-02-09
Rated 5 out of 5 by from Wonderful Wear I have been wearing the pencil gel eyeliner for over a year. My college daughter borrowed mine and now she is a fan and I purchase for her as well. Love the way it smoothly goes on and gives you time to adjust any unevenness and make corrections then dries to a lasting perfection. We live in Texas where the days start out hot and end up even hotter. This product is a wonderful wear because it holds up and doesn't melt in our hot humid weather. It's perfect for all skin ages! This is my all-life favorite eyeliner in the pencil form. I'm in my early sixties and I've had years of product sampling and can say this is the best pencil eyeliner I have ever used. My daughter and I both don't want to go anywhere without our IT eyeliner. Texas Sharon
Date published: 2016-07-20
Rated 5 out of 5 by from Absolutely love it!! I was looking so long for the right eye liner. I spent so much unnecessary money on other brands and wasn’t satisfied. I ordered from it cosmetics and have no regrets whatsoever. It is so soft and delicate on my eyelids. No more seaching for what’s right.. I found my home for make up and anti-aging products..
Date published: 2017-10-12
Rated 1 out of 5 by from The Best but Not for Long I would give this eyeliner 10 stars if I could. Why in the world is it discontinued?!?! The least you could do it mark it down so we can stock up. Ice searched for a wide for the perfect eyeliner and this was it. Faithfully wearing it for years. I'm so upset by this. [This review was collected as part of a promotion.]
Date published: 2020-01-31
Rated 5 out of 5 by from Amazing I got a mini sized sample in my ipsy bag. It instantly became my all time favorite liner! It's so so so smooth and beyond pigmented! Plus it doesn't irritate my severely dry and sensitive eyes. I'm dumping all of my liners for this! I'm absolutely horrid with pencil linert so I have to pickup product with my angled liner brush, but I used that to apply liner anyways so it's not a big deal. Even if it was, this is seriously the best liner on planet earth; survives my hooded eyes with no primer and VERY frequent eyedrops use! I couldn't love or recommend this more if I tried!
Date published: 2016-08-19
Rated 5 out of 5 by from Best Eyeliner Ever! Believe me when I tell you that I have tried every eyeliner out there on the market! But.....I found at last the one eyeliner that will truly last all day! I apply my makeup around 6:00 a.m. and remove it when I retire around 11:00 pm. My makeup looks as good at 11 pm as it did at 6 am and that includes my eyeliner! No touch-ups required throughout the day! I love this gel liner. It glides on so smoothly and evenly! I hope Jamie never takes it off the market!!!!
Date published: 2016-03-02
Rated 2 out of 5 by from IT no longer my favorite make up brand This eyeliner in Silk Tsipe is my favorite. Very disappointed that it's being discontinued. Since a similar color is not being offered in the new Superhero liner, I am changing to a new line. Buxom has a very nice gel eyeliner in a comporable color. You blew it IT. I'll never buy another IT product.
Date published: 2020-01-30
Rated 2 out of 5 by from Not waterproof I spent the extra money on this because I wanted waterproof. Well..... not waterproof and within few hours I am having it run under my eyes making it look like bigger bags. Not again.
Date published: 2018-03-10
Rated 5 out of 5 by from This is my go to product for lining my eyes. As an older customer I sometimes have difficulty lining my eyes. This product glides on!!! And stays on!!! Love it
Date published: 2018-07-18
Rated 5 out of 5 by from I love the No-Tug Gel Eyeliners! I have always used black eyeliner. I purchased the silk taupe and then wondered, now why did I do that. I tried it. I LOVED it. I wear that every day now. I very, very seldom use black anymore, it seems so harsh. And I am Native American and have very dark hair and med tan skin all year. Now, I am wondering what the copper would do for me? hmmmm
Date published: 2018-06-07
Rated 5 out of 5 by from Withstood the Ultimate Test! Amazing! I cannot believe how incredible this eyeliner is. I tested it in my very sweaty spin class and it didn’t budge! Sweat was dripping into my eyes. I was sure I would be a raccoon at the end. Love this liner - think I’ve found my holy grail!
Date published: 2018-10-05
Rated 1 out of 5 by from Poor Formula The worst! Sorry IT, you didn't score on this one. The liner is too thick, clumpy, crumbly, smeary...just awful! The product slid right out of the plastic pencil and was broken after just ONE application. It skips, it tugs, it does NOT live up to it's name. I love so many of the IT product line, but NOT this gel eyeliner.
Date published: 2016-01-07
Rated 4 out of 5 by from Almost fully love this. I bought the plum color - and I love the color, love the potency of the color, love the ease of which it goes on and the fact it does not smudge. But I do have to agree with some comments- I really dislike the pencil itself, the vehicle you might say. It's not that easy to sharpen, the color part itself seems to break easily due to how the pencil is made, you have to sharpen it far more often than you should because of that. I would prefer an old school eyeliner pencil form instead of this.
Date published: 2019-04-24
Rated 5 out of 5 by from JADE GREEN NO TUG EYE LINER Love the Jade Green 'No tug' eye liner, please start carrying it in stores again. The only one I've even found close was MAC and they discontinued long ago.
Date published: 2019-11-24
Rated 2 out of 5 by from Disappointed I just started using IT Cosmetics and started with the CC cream and loved it. I just happened to have QVC on last night and the waterproof eyeliner was being shown. I have combination skin so I thought this product would be great. No lines left on the upper lid from my liner and finally a liner that would stay put on the lower water line. Well by noon and after having a mineral eye color applied I had a line on the upper lid and the lower water line had all but come off. Very disappointed that the product didn't live up to expectations and sales hype.
Date published: 2017-02-15
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