“Imagine 24 hours of full coverage, hydration and confidence—all from one game-changing foundation! Your oil-free complexion must-have is here, and it does all of this while feeling weightless on your skin. Available in 48 shades, there’s a perfect match for every IT Girl and IT Guy!”

Confidence in a Foundation

IT, C’est tes 24H de couvrance hydratante!

Longue tenue, Leger, couvrance totale

42,00 $

33,60 $

Date de livraison prévue? Modifier
product.reviews.star.rating 21 reviews

42,00 $

33,60 $

IT, C’est tes 24H de couvrance hydratante!

Longue tenue, Leger, couvrance totale

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Pourquoi vous aimerez tant ITMC

Confidence in a Foundation is your long-wearing, flawless-looking, velvet-matte finish foundation that provides weightless full coverage—plus, up to 24 hours of wear and hydration! Perfect for even sensitive skin and infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane, this oil-free foundation covers the look of blemishes, redness, dark spots and other imperfections without creasing or cracking to give you all-day confidence every time you wear it. Available in 48 true-to-skin shades!

This product contains a marine-derived ingredient. If you have sensitivity to fish-derived ingredients, please review the ingredient section.*

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Principaux bienfaits
  • Oil-free, humidity-proof, velvet-matte finish foundation delivers up to 24 hours of coverage, hydration and confidence
  • Feels weightless on skin; covers the look of blemishes, redness, dark spots and other imperfections without creasing or cracking
  • Perfect for all skin types, even the most sensitive skin
  • Infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane
  • Pairs perfectly with your Heavenly Skin Skin-Hugging Foundation Brush #707
Ingrédients
*The initial production of Confidence in a Foundation incorporated a slightly higher concentration of marine-hydrolyzed collagen, a fish-derived byproduct of the food industry, than subsequent production runs. IT Cosmetics has labeled the limited number of units affected with a warning, so users who may be sensitive to these types of ingredients can make an informed buying decision.

INGREDIENTS: AQUA/WATER/EAU, CYCLOPENTASILOXANE, OCTYLDODECYL NEOPENTANOATE, PROPANEDIOL, DIMETHICONE CROSSPOLYMER, POLYGLYCERYL-4 ISOSTEARATE, SILICA, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, PEG/PPG-18/18 DIMETHICONE, MARIS SAL/SEA SALT/SEL MARIN, KAOLIN, CAPRYLYL GLYCOL, PHENOXYETHANOL, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, HEXYLENE GLYCOL, SODIUM DEHYDROACETATE, COLLOIDAL OATMEAL, HYDROLYZED COLLAGEN, GLYCERIN, NIACINAMIDE, RETINYL PALMITATE, TETRAHEXYLDECYL ASCORBATE, MAGNESIUM ASCORBYL PHOSPHATE, ALGAE EXTRACT, SQUALANE, SODIUM HYALURONATE, BUTYLENE GLYCOL, PROPYLENE GLYCOL, ALOE BARBADENSIS LEAF JUICE, C12-15 ALKYL BENZOATE, TRIBEHENIN, GLYCYRRHIZA GLABRA ROOT EXTRACT/LICORICE ROOT EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, CARBOMER, SODIUM LACTATE, SOLUBLE COLLAGEN, POLYSORBATE 20, SODIUM LAUROYL LACTYLATE, CERAMIDE NG, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PEG-10 PHYTOSTEROL, TRISODIUM EDTA, LACTIC ACID, POTASSIUM SORBATE, CERAMIDE NP, CERAMIDE AP, PHYTOSPHINGOSINE, CHOLESTEROL, XANTHAN GUM, ETHYLHEXYLGLYCERIN, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, SODIUM BENZOATE, PALMITOYL HEXAPEPTIDE-12, PALMITOYL HEXAPEPTIDE-19, CERAMIDE EOP, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, CI 77007/ULTRAMARINES]. D233263/

Conseils beauté
De vrais résultats
“Imagine 24 hours of full coverage, hydration and confidence—all from one game-changing foundation! Your oil-free complexion must-have is here, and it does all of this while feeling weightless on your skin. Available in 48 shades, there’s a perfect match for every IT Girl and IT Guy!”

Comment l'appliquer

Comment l'appliquer

Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face using your your favorite IT Cosmetics brush for all-day confidence and complexion perfection.

Conseils beauté

Watch this video to learn how to find your perfect shade.

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.

Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.

Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

We’ve made it easier than ever to find your perfect shade of Confidence in a Foundation by including an undertone indicator in each of the 48 shade names: W (warm) N (neutral) and C (cool).

La vraie beauté. De vrais résultats.MC

Real Results

Real Results

Real Results

Real


24 hours of coverage, hydration & confidence!

  • 94% say product does not crack*
  • 93% say product provides full coverage*
  • 92% say product covers the look of imperfections*
  • 90% say product feels weightless on skin*

*Results observed in a consumer study.

Avis IT Girls

Confidence in a Foundation est évalué 3.9 de 5 de 21.
Rated 1 de 5 de par Disappointed. Reminds me of Drug Store makeup Was excited to try a long wearing makeup from IT, but this is NO for me. In the winter I have to mix fair and light CC to get my match, so I went with the Light Nude (N) thinking it would be about perfect. The undertone for this shade was weird, very very yellow. I agree it's full coverage, but it sets on top of my skin and looks dry and unnatural and i felt it accentuated fine lines I didn't know I had, especially around my mouth. This product is comparable to drug store matte make up. I tried mixing it this morning with CC and that helped with the finish and blendability. This was a big miss for me.
Date de publication: 2019-02-28
Rated 5 de 5 de par Finally!!! I am not kidding! I am a foundation hoarder and junkie!!! I have at least 50 bottles, jars and sticks of foundation and have never been totally happy with any of them. And I'm talking I have tried every company there is! I can now throw them all out! OUCH! But it's true! This new foundation IS THE HOLY GRAIL OF FOUNDATION, PERIOD! I am IN LOVE LOVE LOVE! I am 65 years old with dry skin and I look FABULOUS if I do say so myself! And FINALLY found a color that is right! OH MY GOSH I AM ONE HAPPY OLD LADY! Ha! I LOVE It! And I love all the skin care in this line! Shall I go on???? Get it! All of it! I am light skin, silver grey hair, hazel eyes and Lite Natural and Lite Beige work for me.
Date de publication: 2019-03-12
Rated 5 de 5 de par Great coverage I wore this foundation with no primer to test how great it was. No pores were exaggerated no fine lines were exaggerated. I have normal to dry skin and found that while the finish is matte, it wasn’t overly drying. To my surprise I didn’t even have to set my face to keep me matte. I am a very experienced makeup user and have used many different foundations from high end to drug store and this one is one of top favorites. The ingredients are amazing as well. I ordered a shade too light on accident but i love the foundation enough to pay the return fees to get My right shade.
Date de publication: 2019-03-06
Rated 5 de 5 de par Super Lightweight Today is my first day wearing this foundation. My first impression was, "wow this is super light!" I have acne, acne scars, textured skin, oily 't-zone', and my skin tends to melt off any foundation I wear. I am wearing the foundation alone, with no concealer or setting powder. I feel like my problem areas are about 80% covered. It could be more but I'm probably more critical of my skin than the average passerby. I can't wait to layer on concealer, setting powder, bronzer, highlight, and setting spray. I might have to purchase ITcosmetic versions of those before-mentioned items to get the best combination. But so far today, just the foundation feels realllly good on my skin. Very natrual!
Date de publication: 2019-03-08
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