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Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

ITS YOUR NATURALLY PRETTY EYES IN A PALETTE! Matte Transforming Eyeshadow Luxe Palette
Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette is rated 4.6 out of 5 by 14.
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The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have pal ... Read full description

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette
ITC

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

Old price $ 54.00 New price $ 45.90
In Stock
2 open days

The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

Shades:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy-beige
  • Mocha – matte light sable
  • Violet – matte lilac
  • Midnight – matte gray-navy
  • Noir – matte black
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl – Radiant pearl
  • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].

Apply the Transforming Pearl shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

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Rated 3 out of 5 by from About me: I have NC25 (fair) skin, with grey eyes and very light blonde hair. I am mid 40s. I prefer a natural looking makeup look. PROs: With 14 shades, the palette offers a good value. With the exception of "midnight", "noir" and "iconic", I find ALL shades are good for daytime wear to the office, even an ultra conservative office. I was pleasantly surprised at how wearable the shades were. Even the khaki green and purple shade look great during the day, to the office (and I generally prefer a "no eye makeup" look.). The shades are all very flattering, even if you are very pale. I was also pleased that all the colours are different from each other, as so many palettes on the market are basically just a range of shades of beige & they look almost the same on your eyelid. I have sensitive skin and I have no problems with these eye shadows. There is no discernible scent. CONs: My biggest complaint is that ALL the shades are matte. I am not looking for a whole tonne of shimmer, just enough that the colour isn't so flat. To make a colour shimmery, you are supposed to dip your brush into the colour, then swipe the brush into the "transforming pearl" to create a shimmered look. Yeah, this doesn't work. It just makes the colour you are using less pigmented. There is no noticeable shimmer. And unfortunately, the colours really aren't that pigmented to begin with. I have to apply several layers and as mentioned, the colours are a little flat. It is also surprising the colours aren't more pigmented because there is no talc in the ingredients. CONCLUSION: A good range of colours which are wearable during the day and to the office. However, the colours need to be more pigmented and if you are looking for even a slight shimmer, this may not be the palette for you.
Date published: 2020-03-19
Rated 5 out of 5 by from Love this palette! I purchased this palette online as I have bought many products from It cosmetics and I have been very pleased with my purchases. I am 54 and was looking for a matte palette that would not accentuate fine lines and signs of ageing. This palette blends beautifully and the colours are nicely pigmented. It is by far my favourite palette! You can create many different looks. I definitely recommend this product!
Date published: 2020-03-30
Rated 4 out of 5 by from Some nice colours There are a half dozen colours in here that are very nice. While I really like an all matte palette, just one light shimmer would make it complete for me. The colours are more powdery than creamy and some colours, if over blended, seem to get muddy unless you are very careful. I like to use the transforming pearl to tone down colour. Decent colour payout for this palette but too powdery to re-purchase.
Date published: 2019-02-13
Rated 5 out of 5 by from Beautiful palette Finally, a palette of ALL MATTE EYESHADOW! I am middle aged and wear makeup every day. There are so many palettes on the market that look beautiful but contain mostly frosted glittery shadows that are so unforgiving on mature skin. Love this palette and it’s mix of complimentary shades
Date published: 2020-03-27
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