“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette

IT’S YOUR NATURALLY PRETTY EYES IN A PALETTE!

Matte Luxe Transforming Eyeshadow Palette

$ 54.00

Expected delivery date? Edit
product.reviews.star.rating 73 reviews

$ 54.00

IT’S YOUR NATURALLY PRETTY EYES IN A PALETTE!

Matte Luxe Transforming Eyeshadow Palette

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Why You'll Love IT

The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

Shades:

  • Sheer Joy – matte soft peach
  • Soft Light – matte light latte
  • Warmth – matte warm beige
  • Soulful – matte warm rosy-beige
  • Mocha – matte light sable
  • Violet – matte lilac
  • Midnight – matte gray-navy
  • Noir – matte black
  • Love – matte dusty soft pink
  • Sunrise – matte soft amber
  • Sunset – matte rich amber
  • All Heart – matte warm mauve
  • Java – matte chocolate
  • Iconic – matte rich slate
  • Transforming Pearl – Radiant pearl
Key Benefits
  • Must-have palette featuring 14 matte-to-pearl eyeshadows for day to night!
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)].

How to Apply & Beauty Tips
“It’s all about the right shades that truly bring out your most beautiful eyes. No matter if you have brown eyes, hazel eyes, blue eyes, every one of these shades will make your eye color jump out and just pop. They’re so gorgeous, I can’t wait for you to try them!”

How to Apply

How to Apply

To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners.

Beauty Tips

Apply the Transforming Pearl shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette is rated 4.5 out of 5 by 73.
Rated 4 out of 5 by from Wonderful formula, awesome colors! I love this palette, the colors are all neutral enough to wear every day but can really make a statement when you want them to. The formula is awesome; the shadow application is super silky and smooth, easy to blend, wet or dry. The only reason I gave 4 rather than 5 stars is because the container is kind of cheap. I don't mind cardboard containers and find they usually hold up well and I appreciate the large mirror, but the outer surface is a squishy matte finish that gets dirty and dented quickly if you're on the go with your make up like I am, so after a week mine doesn't look very "luxe" anymore. Other than that small issue I LOVE this palette!
Date published: 2017-12-05
Rated 5 out of 5 by from LOVE IT I ABSOLUTELY LOVE THIS EYESHADOW AND GET COMPLIMENTS FREQUENTLY. So much so that I wore IT on my wedding day. In the picture I am wearing mostly all IT products- it bye-bye foundation, it eyeshadow pallet, it trio pallet- bronzer/blush/illuminator, it full coverage foundation powder- lightly applied over the bye-bye foundation with a brush to set he makeup, and it clear lipstick with a pink hue. I applied the eyeshadow and trio pallet with the double ended it brush. I am not makeup artist but I did my own wedding makeup and was 100% satisfied and got may compliments from friends and family. I am wearing Light bye-bye.
Date published: 2017-08-30
Rated 5 out of 5 by from LOVE! LOVE! LOVE! I am a makeup junkie, seriously. I'm not usually crazy about palettes as I end only using just a few of the colors (usually the mattes, especially as I get older). Shimmer shadows look good on the younger crowd (my opinion) for the most part and while I feel young, I'm not into looking like "Roller Girl" in Boogie Nights. I was blown away by this palette, I have used EVERY color. I love that you have the option to add a shimmer if you want (I only use on my inner eye/tear duct area, MAYBE the brow bone but that's rare). The colors are breathtaking and I am now an addict. As time goes on, I will be buying every version of the IT palette I can get my hands on! Thank you Jamie! xoxo
Date published: 2015-11-26
Rated 5 out of 5 by from LOVE this product but SO WISH you had refills!! I LOVE this product and am on my second purchase. However, I have a few favourite colours that I run out of much quicker than all of the others. I HATE having to buy a new palette each time just because I need those few colors again. Isn't there ANY WAY we could get refills?? PLEASE can you make this happen somehow? It's just way too expensive for me to continue using then.
Date published: 2017-12-02
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