“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

Naturally Pretty Essentials™ Mini Matte Luxe Transforming Eyeshadow Palette

IT’S YOUR NATURALLY PRETTY EYES IN A PALETTE!

Matte Luxe Transforming Eyeshadow Palette

$ 36.00

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product.reviews.star.rating 54 reviews

$ 36.00

IT’S YOUR NATURALLY PRETTY EYES IN A PALETTE!

Matte Luxe Transforming Eyeshadow Palette

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Why You'll Love IT

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, turn from matte to radiant satin for a total of 13 eye-opening colors that make your eyes come alive! Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids for your most youthful results. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag!

Shades:

  • Imagine: Matte silk beige
  • Wonder: Matte nude khaki
  • Dream: Matte desert sand
  • Passion: Matte nude taupe
  • Intrigue: Matte earthy sepia
  • Allure: Matte smoky gray
  • Transforming Hello Light™: Radiant pearl
Key Benefits
  • Portable palette with 6 must-have matte eyeshadows
  • Anti-aging, talc-free formulas infused with collagen and real silk
  • No-Tug Technology™ smooths and neutralizes for younger-looking lids
  • Highly pigmented, long-wear shades make your eyes come alive!
Ingredients
TRANSFORMING HELLO LIGHT&tm: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499) OTHER SHADES: INGREDIENTS: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE , CHOLESTERYL NONANOATE , CHOLESTERYL CHLORIDE, RETINYL PALMITATE , TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL , CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/- TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499 CI 77492 CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES (CI 77007)]."
How to Apply & Beauty Tips
“When your eyes come alive, your whole face comes alive, and this palette is all about your most beautiful eyes!”

How to Apply

How to Apply

To turn any shadow from matte to radiant satin, dip your favorite IT Cosmetics™ brush into your choice of matte shadow, then tap it into the Transforming Hello Light™ shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tips

Apply the Transforming Hello Light™ shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!

Customer Reviews

Naturally Pretty Essentials™ Mini Matte Luxe Transforming Eyeshadow Palette is rated 4.7 out of 5 by 54.
Rated 5 out of 5 by from Unexpected surprise I've been so consumed with preserving my face and using the absolute best facial products and foundation from IT Cosmetics but I was completely ignoring my eye makeup - until I purchased this product. Ladies, do not hesitate to buy the Matte Luxe Transforming Eyeshadow Palette - it is a game changer! I use the lighter shades over my entire lid area AND below my eyes as powder foundation to brighten and hide the signs of aging. I'm turning 54 soon and people think I'm in my 40's - a few thought I was in my 30's! This product has literally taken 10 years off my face. I'm purchasing my second one soon for fear I will run out.......
Date published: 2018-08-17
Rated 5 out of 5 by from I love these colors! they are not overpowering. I have used up my first palette and order a second one...alas it is back ordered. I can't wait to get my new one. I'm hooked. The shadow can be as dramatic or subtle as you want it to be. Being an older woman, less is more and these are the perfect colors!
Date published: 2017-12-06
Rated 5 out of 5 by from Just What I Was Looking For! This eyeshadow goes on smooth, does not crease & looks good at the end of the day. I have recommended it to others. It is the only eyeshadow I have had success with. Ordered another palette in different colors.
Date published: 2018-02-28
Rated 5 out of 5 by from Great color selection! I am a new IT Girl. This Palette is one of the items I purchased when I decided to switch to IT Cosmetics. I have been using this for about 2 weeks, and I love all of the colors. The eyeshadow does not crease, blends well, and it lasts all day. I also discovered the brown wears well on my eyebrows and the shade looks fabulous. The satin provides a nice sheen, and brightens your eyes if used on the corners and just below the brow. This was my introduction to IT shadows, and I am hooked! Thank you for making this pallet.
Date published: 2016-04-27
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