"IT's latest lip innovation will make you smile! Smooth on this ultra-hydrating treatment for your most supple, pillowy lips and watch as it creates a beautiful pink shade that{'}s yours alone!"

Je Ne Sais Quoi™ Lip Treatment - Lip Balm

IT TRANSFORMS YOUR LIPS!

Hydrating Color Awakening Lip Treatment

$ 31.00

Expected delivery date? Edit
product.reviews.star.rating 106 reviews

$ 31.00

IT TRANSFORMS YOUR LIPS!

Hydrating Color Awakening Lip Treatment

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Why You'll Love IT

Developed with plastic surgeons, this innovative, lip-reviving, color-infused treatment is clinically shown to awaken your lips with intense hydration and your perfect flush of pink! While essential butters and oils, hyaluronic filling spheres and antioxidants smooth the look of lip lines and lock in moisture for your most supple, pillowy-soft results, the proprietary Vitality Lip Flush Technology™ reacts with the warmth of your lips to create a beautiful pop of color that lasts all day.

Clinically shown results!

  • 100% saw a clinically measured increase in hydration*
  • 98% saw softer, smoother lips instantly*
  • 96% said dull, dry lips felt repaired*
  • 90% saw a natural-looking pink flush restored to lips*

*Results observed in a clinical study.

Key Benefits
  • Anti-aging, intensely moisturizing lip therapy treatment
  • Peptide-infused with essential butters and oils, hyaluronic filling spheres and antioxidants for pillowy-soft lips
  • Clinically shown to hydrate and restore your natural flush of pink!
Ingredients
POLYBUTENE, HYDROGENATED POLYISOBUTENE, OCTYLDODECANOL, CERA ALBA/BEESWAX/CIRE D'ABEILLE, OZOKERITE, TRIHYDROXYSTEARIN, POLYETHYLENE, RICINUS COMMUNIS (CASTOR) SEED OIL, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL TRIPEPTIDE-1, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, ASCORBYL PALMITATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) OIL, ARGANIA SPINOSA KERNEL OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, SILICA DIMETHYL SILYATE, BUTYLENE GLYCOL, HYALURONIC ACID, CITRIC ACID, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL. [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED LAKE 7 (CI 15850), RED 27 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), RED 30 LAKE (CI 73360)].
How to Apply & Beauty Tips
IT's latest lip innovation will make you smile! Smooth on this ultra-hydrating treatment for your most supple, pillowy lips and watch as it creates a beautiful pink shade that{'}s yours alone!

How to Apply

How to Apply

Apply directly onto lips for a youthful-looking, natural flush of color that lasts!

Beauty Tips

Wear alone on dry lips or pair with other IT Cosmetics™ lip products for customized results!

Customer Reviews

Je Ne Sais Quoi™ Lip Treatment - Lip Balm is rated 4.5 out of 5 by 106.
Rated 1 out of 5 by from I hope they make a much better lip treatment. It's very rare for me to be dissatisfied with any product from this company. There have only been about three products I found useless in seven years and this is one of them. I wanted this one to work but after months of using it daily I had to admit it wasn't doing what it is supposed to do. For dry chapped lips or as a lipstick primer I've had better results from using Confidence In A Cream, Vitality Lip Flushes, and lip balms from other companies. This has no color or fragrance but that's not why I purchased it. No SPF either. It just doesn't make lips feel great nor does it feel like it absorbs much. The Vitality Lip Flush in the same color is better in my opinion.
Date published: 2017-01-19
Rated 2 out of 5 by from Je ne comprends pas. I hoped this would be similar to (or better than) Fresh lip treatments or PMD's lip products all of which are priced similarly. After using this for two weeks, many times a day, and exfoliating my lips, I haven't found it to be as hydrating as those products that feel more like luxury lip treatments. This feels like a waxy balm. It does help protect lips from cold weather and it's a decent primer for dry long wear lipsticks. If this could be plumping and have at least SPF15 in the future, I'll buy it!! My lips are so pale yet "Your Perfect Pink" is colorless on me. I swipe some Vitality Lip Flush over it for natural color in Je Ne Sais Quoi, Love Story, Pretty Woman.
Date published: 2016-12-06
Rated 5 out of 5 by from MY lips, but way better! I’m on my second tube and I must say - from the lips of a lipstick junkie - this is one of those rare products that actually delivers. The texture is smooth and lasts. It feels emollient and moisturizing. The self developing color is just right; not garishly pink or understated. I feel that my lips look and feel plumper, softer, fuller, and more vibrant. The vermillion border of my lips looks more defined, and it is not the least bit sticky. If I had to pick only one lip product, this would be it. I do wish it had a better tube - it seems to wind back into itself when I apply the product, which is frustrating. Overall, the best lip product I’ve tried. And I’ve tried so many.
Date published: 2017-10-20
Rated 5 out of 5 by from Best Ever Lip Balm Received this in December in a TSV on QVC. It is the best ever lip balm for me. It's not sticky or greasy. I like that there is no color. Lasts for a long time not like another brand I'd been using for YEARS. Carry in my purse. For Christmas I received the duo set of It Vitality stain sticks. Keep one beside my chair in living room and the other on nightstand in bedroom. I've ordered 2 from your web site and ordered again from QVC on auto delivery for me and single purchase for my sister's birthday. I love this product.
Date published: 2017-01-30
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