Why You'll Love IT™
Confidence in a Foundation is your long-wearing, flawless-looking, velvet-matte finish foundation that provides weightless full coverage—plus, up to 24 hours of wear and hydration! Perfect for even sensitive skin and infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane, this oil-free foundation covers the look of blemishes, redness, dark spots and other imperfections without creasing or cracking to give you all-day confidence every time you wear it. Available in 48 true-to-skin shades!
This product contains a marine-derived ingredient. If you have sensitivity to fish-derived ingredients, please review the ingredient section.*
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
- Oil-free, humidity-proof, velvet-matte finish foundation delivers up to 24 hours of coverage, hydration and confidence
- Feels weightless on skin; covers the look of blemishes, redness, dark spots and other imperfections without creasing or cracking
- Perfect for all skin types, even the most sensitive skin
- Infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane
- Pairs perfectly with your Heavenly Skin Skin-Hugging Foundation Brush #707
*The initial production of Confidence in a Foundation incorporated a slightly higher concentration of marine-hydrolyzed collagen, a fish-derived byproduct of the food industry, than subsequent production runs. IT Cosmetics has labeled the limited number of units affected with a warning, so users who may be sensitive to these types of ingredients can make an informed buying decision.
INGREDIENTS: AQUA/WATER/EAU, CYCLOPENTASILOXANE, OCTYLDODECYL NEOPENTANOATE, PROPANEDIOL, DIMETHICONE CROSSPOLYMER, POLYGLYCERYL-4 ISOSTEARATE, SILICA, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, PEG/PPG-18/18 DIMETHICONE, MARIS SAL/SEA SALT/SEL MARIN, KAOLIN, CAPRYLYL GLYCOL, PHENOXYETHANOL, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, HEXYLENE GLYCOL, SODIUM DEHYDROACETATE, COLLOIDAL OATMEAL, HYDROLYZED COLLAGEN, GLYCERIN, NIACINAMIDE, RETINYL PALMITATE, TETRAHEXYLDECYL ASCORBATE, MAGNESIUM ASCORBYL PHOSPHATE, ALGAE EXTRACT, SQUALANE, SODIUM HYALURONATE, BUTYLENE GLYCOL, PROPYLENE GLYCOL, ALOE BARBADENSIS LEAF JUICE, C12-15 ALKYL BENZOATE, TRIBEHENIN, GLYCYRRHIZA GLABRA ROOT EXTRACT/LICORICE ROOT EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, CARBOMER, SODIUM LACTATE, SOLUBLE COLLAGEN, POLYSORBATE 20, SODIUM LAUROYL LACTYLATE, CERAMIDE NG, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PEG-10 PHYTOSTEROL, TRISODIUM EDTA, LACTIC ACID, POTASSIUM SORBATE, CERAMIDE NP, CERAMIDE AP, PHYTOSPHINGOSINE, CHOLESTEROL, XANTHAN GUM, ETHYLHEXYLGLYCERIN, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, SODIUM BENZOATE, PALMITOYL HEXAPEPTIDE-12, PALMITOYL HEXAPEPTIDE-19, CERAMIDE EOP, [+/-: CI 77891/TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499/IRON OXIDES, CI 77007/ULTRAMARINES]. D233263/
How to Apply & Beauty Tips
How to Apply
How to Apply
Apply 1-2 pumps and smooth onto skin, blending outward from the center of your face using your your favorite IT Cosmetics brush for all-day confidence and complexion perfection.
Watch this video to learn how to find your perfect shade.
Understanding Your Undertone
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.
We’ve made it easier than ever to find your perfect shade of Confidence in a Foundation by including an undertone indicator in each of the 48 shade names: W (warm) N (neutral) and C (cool).
Real Beauty. Real Results.TM
24 hours of coverage, hydration & confidence!
- 94% say product does not crack*
- 93% say product provides full coverage*
- 92% say product covers the look of imperfections*
- 90% say product feels weightless on skin*
*Results observed in a consumer study.
“Imagine 24 hours of full coverage, hydration and confidence—all from one game-changing foundation! Your oil-free complexion must-have is here, and it does all of this while feeling weightless on your skin. Available in 48 shades, there’s a perfect match for every IT Girl and IT Guy!”