NEW

Superhero No-Tug Gel Eyeliner

IT’S EYE-OPENING!

High-Impact Smudge-Proof Gel Eyeliner Pencil

$ 29.00

Expected delivery date? Edit
Please enter postal code
product.reviews.star.rating (1,019)

$ 29.00

IT’S EYE-OPENING!

High-Impact Smudge-Proof Gel Eyeliner Pencil

  • Share L'Oreal on Facebook
  • Pin It
Why You'll Love IT

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this game-changing gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.

The super blendable formula allows you to effortlessly create limitless eye looks—whether you want to draw thin, thick or cat-eye strokes or smudge immediately after lining for a smoky eye. Available in 8 high-impact shades, this groundbreaking eyeliner pairs perfectly with your Superhero Sidekick Pencil Sharpener to deliver your most eye-transforming results every time. You do IT all… now your eyeliner does, too!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
  • Available in 8 high-impact shades for your most eye-opening results
Ingredients
TRIMETHYLSILOXYSILICATE, ISODODECANE, HYDROGENATED POLYISOBUTENE, SYNTHETIC WAX, HYDROGENATED POLYDICYCLOPENTADIENE, C20-40 ALCOHOLS, NYLON-611/DIMETHICONE COPOLYMER, DISTEARDIMONIUM HECTORITE, POLYETHYLENE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PROPYLENE CARBONATE, ALUMINA, [+/-: , CI 77491, CI 77492, CI 77499/IRON OXIDES, MICA, CI 77742/MANGANESE VIOLET, CI 77288/CHROMIUM OXIDE GREENS, CI 77891/TITANIUM DIOXIDE, CI 42090/BLUE 1 LAKE, CI 77510/FERRIC AMMONIUM FERROCYANIDE, CI 75470/CARMINE, CI 77007/ULTRAMARINES, CI 77510/FERRIC FERROCYANIDE, CI 19140/YELLOW 5 LAKE, ].
How to Apply & Beauty Tips

How to Apply

How to Apply

Apply along your upper and lower lash line for super smooth glide, super pigment power, and super all-day wear.

Pairs perfectly with Superhero™ Mascara to give your lashes super volume, super length, and super elastic stretch in just one coat!

For easy makeup removal, try your award-winning Bye Bye Makeup Cleansing Balm.

Beauty Tips

For best results, sharpen with your Superhero Sidekick Pencil Sharpener

For an easy smoky eye look, use your Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush to smudge out the liner within 30 seconds of application.

Customer Reviews

Superhero No-Tug Gel Eyeliner is rated 3.3 out of 5 by 1019.
Rated 1 out of 5 by from Bring back the old No Tug!!!! What a HUGE disappointment to discover that you have done away with the twist up version of No Tug! Took me 20 minutes to realize the feature was gone after trying to twist the bottom over and over. No one wants to have to sharpen eyeliner. This was the greatest eye liner EVER and you guys have ruined it. I’m sure it’s cheaper to manufacture this way, but you are going to lose a LOT of loyal customers. Don’t give in to cutting corners and making an inferior product on account of cost. You have a great product line and that is a quick way to ruin it and turn people off!
Date published: 2020-07-18
Rated 1 out of 5 by from Don't bother! This product was very good but they changed the packaging and they don't tell you that when one is ordering. There is no longer a sharpener that comes with the pencil --I thought the thing was broken and I just couldn't get the sharpener out. Turns out one needs to use a separate sharpener on this pencil. I tried using one of my and it only wasted a bunch of the eyeliner. What a joke! I chated with someone named Tina and all she would do is tell me it is now in the product description--why would I read a product description on something I have used for years. Nor did she offer to make good onthis and send me a sharpener. She directed me to buy one on the website. Forget it they just lost me.
Date published: 2020-08-13
Rated 1 out of 5 by from So disappointed This eye liner has been my favorite for a few years now, however, they just renamed it and put it in a different dispenser. It no longer has a dial up more option on it which means the little bit you see sharpened, sticking out of the stick when it arrives, is all you get! Seriously, one liner lasts me less than two weeks now!! I'm not kidding. This is an absolute rip off!! I didn't mind paying the high price for this liner when I would get a month or longer from one pencil, but, I a beyond disappointed that you would charge customers this price for a liner that lasts a little over a week.
Date published: 2021-01-17
Rated 1 out of 5 by from Superhero No Tug Gel Eyeliner I can't imagine why you stopped making the fantastic regular gel no tug eyeliner; it was a superior product. So I ordered this new Superhero liner to try it; it is terrible-it clumps, doesn't glide on or stay on your eyes. I can't believe this is what you desired to take the place of one of your most excellent IT products. If I could return all 3 of these I bought I would. Only positive thing I can say about this eyeliner is the dark brown color was spot on; but since it clumps on and only stays on for a short time it doesn't really matter the color is perfect. [This review was collected as part of a promotion.]
Date published: 2020-03-22
  • y_2021, m_1, d_18, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1019
  • loc_en_CA, sid_ITC_858, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_itcosmetics-canada
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 123ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product