"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

BUILD-A-BROW™ - Waterproof 5-in-1 Cream-Gel Eyebrow Pomade

IT’S YOUR BROW PERFECTOR IN A POT!

Waterproof 5-in-1 Crème Gel Stain

$ 32.00

Your Shade Chart
Expected delivery date? Edit
product.reviews.star.rating 85 reviews

$ 32.00

IT’S YOUR BROW PERFECTOR IN A POT!

Waterproof 5-in-1 Crème Gel Stain

  • Share L'Oreal on Facebook
  • Pin It
Why You'll Love IT

Experience 24-hour brow power! This beauty game-changer delivers a waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers—all in one revolutionary formula infused with biotin, lecithin, peptides, saw palmetto and antioxidants to condition each hair for your most beautiful brows. Developed with plastic surgeons and clinically shown waterproof for 24 hours, the budge-proof stain coats each brow hair and adheres to skin with Melted Fiber Technology that fills in gaps and looks like real hair, even if your brows are sparse or missing. For your most flawless application, let your Heavenly Luxe™ Build-A-Brow™ Brush #12 do the work for you; its unique fence-shaped bristles give you natural-looking definition and a polished finish. 

Key Benefits
  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!
Ingredients
ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
How to Apply & Beauty Tips
"Build-A-Brow Waterproof 5-in-1 Crème Gel Stain is unlike anything that’s been done before in the brow category—it’s truly your 24-hour brow power! I can’t wait for you to try it!”

How to Apply

How to Apply

Using the dual-ended Heavenly Luxe™ Build-A-Brow™ Brush #12, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooley end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow™ sets in place, giving you waterproof, budge-proof, beautiful brows that last!

Beauty Tips

This double-duty formula can also be used as a root cover-up to conceal gray hair!

Customer Reviews

BUILD-A-BROW™ - Waterproof 5-in-1 Cream-Gel Eyebrow Pomade is rated 3.9 out of 5 by 85.
Rated 2 out of 5 by from I want to love it but... Perfect color, texture, look, and staying power but the product dries out before you even put a dent in it. It is wonderful to fill in sparse eye brows and make them look natural and the auburn color is perfect to match my hair so my eyebrows don't look fake. The color stays on and doesn't smudge off. I am so disappointed that before I even used a little bit in the jar that the product starting drying out and it wouldn't apply smoothly. I so wish this wouldn't dry out. This was the answer to my search for a brow cream until I couldn't use it anymore and it cost too much to throw away more than 3/4 of the jar.
Date published: 2018-06-12
Rated 5 out of 5 by from The Best The Build a brow is by far the best brow product ever! I love it! I think I have tried almost every product around. From greasy, to chunky,to smeary to one product that is a gel and puts little hairs in place. Sounds great ,right? Well It left hairs all over my face,yuck.So I thought ok I'll try this Build a Brow. I can say amazing! It's been hot here and I didn't sweat it off. Doesn't smear,drip or smudge!! It stays where you put it. I dove into my pool and it stayed there. Like I said AMAZING!! I experiment sometimes narrow brows sometimes more pronounced and thick. Love Love Love it. Try it - you will love it too.
Date published: 2016-07-22
Rated 5 out of 5 by from LOVE❣️ I have used this for years and love it! It does take a little practice but once you figure out the best way to apply it to your brows, you won’t use anything else. That’s why I checked both easy to use and complicated to use (complicated only until you figure it out). Best if applied with the iT applicator. Another plus is that it lasts all day long even on oily skin, in humidity, and water play. There is surprisingly a lot in the little tub and does start to dry out after a while. That is easily remedied by adding just one drop of facial oil. I just happen to have Clinique but I’m sure any brand would work. PLEASE NEVER discontinue this product!
Date published: 2019-05-10
Rated 5 out of 5 by from Love Build a brow! I have had this product for well over a month and it has not dried up on me. It's important however, that you keep the top screwed on tightly or I'm sure it will dry up. This is how I handle all of my cosmetics. I never leave a top off or place it loosely on the container because that is not keeping it clean. The color is perfect for me (I am fair skinned with light eyes and dark hair) and the universal taupe is lovely. This product does not smear through out the day and it's easy to apply. I most definitely will purchase again when I run out. Thank your for all of your lovely products!
Date published: 2017-02-28
  • y_2019, m_6, d_18, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_85
  • loc_en_CA, sid_ITC_0027, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_itcosmetics-canada
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 128ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product