Brow PowerFULL Eyebrow Pencil

IT’S YOUR BROWS BUT BETTER!™

Universal Brow Pencil with Active Brow Enhancing Technology

$ 32.00

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product.reviews.star.rating 271 reviews

$ 32.00

IT’S YOUR BROWS BUT BETTER!™

Universal Brow Pencil with Active Brow Enhancing Technology

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Why You'll Love IT

Brow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to skin for long-lasting results.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Key Benefits
  • Triangular pencil tip delivers bold volume and shaping
  • Budge-proof formula adheres to skin for bold brows that last
  • Universal Taupe shade transforms to all hair colors—even gray—based on pressure
  • Built-in spooley brush delivers natural, polished perfection
Ingredients
HYDROGENATED COCO-GLYCERIDES, PARAFFIN, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, COPERNICIA CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA, OZOKERITE, HYDROGENATED VEGETABLE OIL, CERA ALBA/BEESWAX/CIRE DABEILLE, TOCOPHERYL ACETATE, HYDROGENATED PALM ACID, STEARYL STEARATE, BHT. [+/-: CI 77491, CI 77492, CI 77499/IRON OXIDES].
How to Apply & Beauty Tips
Real Results

How to Apply

How to Apply

Following the enclosed guide, use the wider side of the pencil to achieve fullness and volume. Use the pointed tip for shaping. Universal transforming shade adjusts to your brow color. Apply softer strokes for lighter hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look.

Real Beauty. Real Results.TM

Real Results

Real Results

Real Results

Real

Customer Reviews

Brow PowerFULL Eyebrow Pencil is rated 4.6 out of 5 by 271.
Rated 4 out of 5 by from I would buy this product again if... So I think the brow pencil works really well. I like the ease of application that the pencil has. The packaging is nice and modern. The actual feel of the spooly and the metal on the outside are wonderful. They feel like quality products. My only issue with the product is that that the "taupe" color is actually more like a dark brown. I can still use it on days that I want a more extreme look, but it does not look as natural as some other taupe pencils I've used. Other than that small issue the eyebrow pencil is great and works perfectly. It stays on all day and allows for small hair like marks! [This review was collected as part of a promotion.]
Date published: 2019-05-07
Rated 5 out of 5 by from Best brow pencil I've ever used ! I have always had good experiences with IT cosmetic products, and this is no exception. I wasn't aware of this brow pencil before, but I'm so happy to have tried it now ! The packaging is very attractive and eye catching. I love that it comes with a spooly attached to the pencil, which is great for quickly and easily blending your brows. This pencil is the perfect shape for getting those defined eyebrows. The color looked amazing with my hair color and gave a very natural appearance. It applies very smoothly and Is very long wear! I can not say enough good things about this product ! [This review was collected as part of a promotion.]
Date published: 2019-05-11
Rated 5 out of 5 by from I have brows now! I usually always give up with brow products because I'm no good at using them. My hand is not steady and no matter how many videos I watch , I always messed them up. Well this brow pencil is a complete game changer. It makes it so hard to mess up because of the way the pencil is tapered. You can just gently guide the tapered shape over your brow and it fills it in perfectly without it looking drawn on or over done. The taupe is a one size fits all shade. You control the color by the amount of pressure you apply with your hand. IT Cosmetics is now my favorite go to beauty brand. [This review was collected as part of a promotion.]
Date published: 2019-06-07
Rated 5 out of 5 by from Looks like real hair I love the shape of the tip, it’s like the shape of a triangle which allows you to choose either a fine marking or a wider more bolder marking. At first, it was hard to get product to show up but once first layer is used, it’s easy to get the look you want. The color is great, matches my brow perfectly. You can adjust how dark and light you want the strokes, by applying less or more pressure. It isn’t smudge proof, takes a good face cleaning to get the product to come off. I love the built in spooley brush which allows me to brush my brows easily. I have never heard of this before receiving it but after using it, I totally recommend giving it a try.
Date published: 2019-05-01
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