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Brow Power Powder™

Instant Universal Brow-Perfecting Powder
Brow Power Powder™ is rated 4.5 out of 5 by 136.
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Brow Power Powder™ is your breakthrough brow powder that is clinically tested to be waterproof—and i ... Read full description

Brow Power Powder™
ITC

Brow Power Powder™

$ 32.00
In Stock
2 open days
Brow Power Powder™ is your breakthrough brow powder that is clinically tested to be waterproof—and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair, and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power™ Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder™ is truly unlike any other brow powder you’ve ever experienced!
  • Breakthrough brow powder is so easy to use, it does the work for you—and is clinically tested to be waterproof!
  • Universal shade utilizes award-winning Brow Power™ Technology to transform to all hair colors based on pressure
  • Adds soft volume and definition for brows that look real, never flat or drawn on
  • Brow-enhancing biotin, peptides, saw palmetto, argan and jojoba oils

Universal transforming shade adjusts to your brow color. Using your Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, apply softer strokes for lighter hair colors and press firmer for darker hair. Brush through brows with spooley to finish. Set with Brow Power Pomade™ for a polished look.

INGREDIENTS: MICA, SILICA, MAGNESIUM STEARATE, NYLON-12, DIMETHICONE, HYDROGENATED POLYISOBUTENE, OCTYLDODECYL STEAROYL STEARATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, AQUA/WATER/EAU, GLYCERIN, SERENOA SERRULATA FRUIT EXTRACT, POTASSIUM SORBATE, SORBIC ACID, BIOTIN, BUTYLENE GLYCOL, URTICA DIOICA (NETTLE) LEAF EXTRACT, EQUISETUM ARVENSE EXTRACT, HYDROGENATED LECITHIN, PANTHENOL, CAMELLIA SINENSIS LEAF EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBYL PALMITATE, RETINYL PALMITATE, TOCOPHEROL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, BENZOIC ACID, HYDROLYZED COLLAGEN, ALUMINA, TRIETHOXYCAPRYLYLSILANE, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].
To create your most beautiful brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Learn More About IT

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Real Results

Clinically tested results!
  • 100% say it gave their brows more volume*
  • 92% say it did not smear or smudge*
  • 100% say it covered sparse areas*
  • 96% say it was easy to apply*

*Results observed in a consumer panel survey.

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Rated 5 out of 5 by from Finally! I have been using the IT eyebrow pencil for over a year. I came back to the site to order another and saw the "Brow Power Powder." I got my pencil and ordered the powder. Finally after all the money I've spent on trying to get the right color for brows "IT" has done it! I don't know how it works but the color IS for everyone. Just play with the pressure you use putting it on...that will determine the shade you want. This powder is great at staying in place all day. Use it sparingly. I recommend tapping your brush before applying it to your brows. You need very little. "IT" will be the only place I go to for my eyebrow cosmetics!
Date published: 2018-03-09
Rated 5 out of 5 by from BETTER THAN THE BROW POWER PENCIL!!!! THIS IS SO MUCH MORE NATURAL LOOKING THAN THE BROW POWER PENCIL-WHICH IS WHAT I WANTED......WOW!!! I LOVE IT!!!!! PLEASSSSSSE MAKE COMPLETE A LINE OF YOUR MAKEUP FOR "OILY SKIN" PLEASSSSSSSSSSSE!!!!
Date published: 2017-09-24
Rated 3 out of 5 by from Just ok I was getting ready to return and decided to watch Jamie's video on application. Based on that I kept the product. My brows are very sparse. This product is very powdery, covers well (other than gray hairs) and lasts all day. I usually have to fill in with a pencil (IT of course). I much prefer the Build a Brow even though that product becomes dry in the pot when almost gone (still usable though).
Date published: 2017-11-15
Rated 2 out of 5 by from No staying power I wanted to give this product a fair and honest review so I have been using it for a while. I have gone through chemo a number of years ago and as a result my brows did not return 100%. I do not have any brows at my tail end. This product does seem to grab on to brow hairs but is unable to create tails. Also, I have noticed that it does not have the staying power that the other It Cosmetics brow products do. I seem to have the best results when I wet the It Cosmetic Brow Brush. Over all disappointed with this product!
Date published: 2017-09-12
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