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Brighten your eyes with the best eyeshadows and create a smoky eye with our long-lasting eyeshadow palettes! Developed with plastic surgeons they are infused with anti-aging ingredients and proprietary No-Tug Technology™. Each talc-free shadow glides on beautifully to define your eyes and smooth your lids!

3 products
3 products



Eyeshadow is an essential part of any makeup look! It is what really defines your eyes and sets the tone for your entire makeup look. At IT Cosmetics, we love eyeshadow which is why we have created the best eyeshadow palette for everyone! Whether you are on the hunt for the best eyeshadow for blue eyes, are looking for glitter eyeshadow, matte eyeshadow, or just want pigment-rich eyeshadow, we have an amazing selection of long-lasting eyeshadow palettes for you to choose from!


When it comes to creating a smokey eye look (or any other look for that matter) the eyeshadow palette you choose is crucial. You need to opt for an eyeshadow palette that includes shades appropriate for the look you are trying to create. We have a wide assortment of the best eyeshadow palettes so that you can create any look you want!

If you love matte eyeshadow, you’re going to love our Naturally Pretty™ Matte Luxe Transforming Eyeshadow Palette. This palette consists of 14 universally flattering shades, all of which are matte. This palette is still cool if you like glitter eyeshadow too though because with a tap of the bonus transforming pearl shade, you can transform any of the matte shades into pearly ones! There is a nice assortment of shades in this palette too, making it a must-have for every IT girl’s makeup collection! If you’re looking for even more shades in this formula, we also have our Naturally Pretty Vol. 2 The Romantics! Eyeshadow Palette. This palette is the same incredible formula as the original but comes with 14 brand new flirty shades! Once again, you can create tons of different eye looks using this palette and it is going to suit all skin tones! If you’re searching for the best eyeshadow for blue eyes, our Naturally Pretty™ Matte Eyeshadow Trio is going to be the best eyeshadow palette for you! The brown tones will look stunning with your bright eyes and you’ll love the pigment-rich eyeshadow formula. If long-lasting eyeshadow is what you’re after then look no further than our Superhero™ Eye Transforming Anti-Aging Super Palette! This eyeshadow palette contains 12 luxurious shades that will look amazing on everyone! The formula contains our Superhero Pigment Power Technology™ so you eye looks will last from day to night. The eyeshadows blend beautifully and look incredible all day and night!

The best eyeshadow palette is going to mean something different to everyone, which is why our palettes include such a wide range of universally flattering shades in each one. Now, no matter what look you want to achieve, you can easily find a palette to do just that! Which of our best eyeshadow palettes will you try first?

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