It Cosmetics | Makeup, Skincare & Brushes for the Most Beautiful You!

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Bye Bye Under Eye Bags Treatment — Bye Bye Under Eye Bags Treatment
DEPUFF, TIGHTEN & SMOOTH IN JUST 15 MINUTES!

4.1 (1,834)

Old price New price $ 45.00

One size available

0.5 US fl. oz/15 ml

Bye Bye Under Eye Bags Treatment
DEPUFF, TIGHTEN & SMOOTH IN JUST 15 MINUTES!

4.1 (1,834)

Old price New price $ 45.00

One size available

0.5 US fl. oz/15 ml

Superhero Volumizing Waterproof Mascara — Superhero Volumizing Waterproof Mascara
24HR WEAR…IT’S LIFE-PROOF

4.3 (1,360)

Old price New price $ 38.00

Superhero Volumizing Waterproof Mascara
24HR WEAR…IT’S LIFE-PROOF

4.3 (1,360)

Old price New price $ 38.00

Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide — Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide
INSTANT NATURAL COVERAGE + CLINICALLY FADES DARK SPOTS*

4.5 (2,626)

Old price New price $ 40.00

Select a colour

Fair Neutral 11

Bye Bye Dark Spots Concealer + Serum with 2% Niacinamide
INSTANT NATURAL COVERAGE + CLINICALLY FADES DARK SPOTS*

4.5 (2,626)

Old price New price $ 40.00

Select a colour

Fair Neutral 11

Confidence in Your Beauty Sleep™ Brightening Serum — Confidence in Your Beauty Sleep™ Brightening Serum
1 NIGHT OF BEAUTY SLEEP IN JUST 1 PUMP*

4.6 (3,000)

Old price New price $ 88.00

One size available

1 US fl. oz. / 30 ml

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer — Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (6,626)

Old price New price $ 72.00

Select a size

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (6,626)

Old price New price $ 72.00

Select a size

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream — Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,132)

Old price New price $ 59.00

One size available

0.5 US fl. oz/15 ml

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,132)

Old price New price $ 59.00

One size available

0.5 US fl. oz/15 ml

Bye Bye Breakout 2% Salicylic Acid Serum — Bye Bye Breakout 2% Salicylic Acid Serum

4.4 (301)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Your Skin But Better CC+ Nude Glow with SPF 40 — Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,840)

Old price New price $ 59.00

Select a colour

Light (W): Taupe

Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,840)

Old price New price $ 59.00

Select a colour

Light (W): Taupe

Bye Bye Dark Spots 4% Niacinamide Serum — Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,008)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,008)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum — Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (756)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (756)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Pores 10% Glycolic Acid Serum — Bye Bye Pores 10% Glycolic Acid Serum
Serum against pores formulated with 10% glycolic acid and hyaluronic acid to visibly minimize pores in just 1 week.

4.4 (551)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Pores 10% Glycolic Acid Serum
Serum against pores formulated with 10% glycolic acid and hyaluronic acid to visibly minimize pores in just 1 week.

4.4 (551)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Your Skin But Better™ CC+™ Cream with SPF 50+ — Your Skin But Better™ CC+™ Cream with SPF 50+
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE! FIND YOUR PERFECT SHADE HERE

4.4 (10,597)

Old price New price $ 59.00

Select a colour

Medium (W): Soft Beige

Your Skin But Better™ CC+™ Cream with SPF 50+
IT'S YOUR #1 BEST-SELLING,* AWARD-WINNING BEAUTY MIRACLE! FIND YOUR PERFECT SHADE HERE

4.4 (10,597)

Old price New price $ 59.00

Select a colour

Medium (W): Soft Beige

Your Skin But Better CC+ Nude Glow with SPF 40 — Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,840)

Old price New price $ 59.00

Select a colour

Light (W): Taupe

Your Skin But Better CC+ Nude Glow with SPF 40
A medium coverage CC+ cream and brightening serum with hyaluronic acid, niacinamide, and green tea extract.
FIND YOUR PERFECT SHADE HERE

4.5 (2,840)

Old price New price $ 59.00

Select a colour

Light (W): Taupe

Secret Sauce™ - Anti-Aging Moisturizer for Radiant Skin — Secret Sauce™ - Anti-Aging Moisturizer for Radiant Skin
EXPERIENCE IT! Clinically Advanced Miraculous Anti-Aging Moisturizer for plumper, more youthful looking skin!

4.3 (2,208)

Old price New price $ 90.00

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer — Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (6,626)

Old price New price $ 72.00

Select a size

Confidence in a Cream Supercharged | Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!

4.6 (6,626)

Old price New price $ 72.00

Select a size

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream — Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,132)

Old price New price $ 59.00

One size available

0.5 US fl. oz/15 ml

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Wake up your eyes, wake up your confidence!

4.6 (1,132)

Old price New price $ 59.00

One size available

0.5 US fl. oz/15 ml

Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage — Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage
IT’S YOUR ONLY STEP! Color Correcting Illuminating Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen

4.4 (2,347)

Old price New price $ 59.00

Select a colour

Medium (W): Soft Beige

Your Skin But Better™ CC+ Illumination™ with SPF 50+ - CC Cream Full Coverage
IT’S YOUR ONLY STEP! Color Correcting Illuminating Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen

4.4 (2,347)

Old price New price $ 59.00

Select a colour

Medium (W): Soft Beige

Bye Bye Dark Spots 4% Niacinamide Serum — Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,008)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Dark Spots 4% Niacinamide Serum
Serum against dark spots formulated with 4% niacinamide and 1% ethyl vitamin C to visibly even skin tone in just 8 weeks.

4.4 (2,008)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum — Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (756)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Bye Bye Lines 1.5% Hyaluronic Acid Serum
Serum against fine lines formulated with 1.5% hyaluronic acid and a peptide-vitamin B5 blend to visibly plump skin and smooth lines in just 2 weeks.

4.4 (756)

Old price New price $ 35.00

One size available

1 US fl. oz. / 30 ml

Confidence In Your Beauty Sleep Night Cream — Confidence In Your Beauty Sleep Night Cream
SLEEP YOUR WAY TO YOUNGER-LOOKING SKIN WITH IT! Skin Transforming Pillow Cream Moisturizer!

4.6 (2,044)

Old price New price $ 79.00

Select a size

Confidence In Your Beauty Sleep Night Cream
SLEEP YOUR WAY TO YOUNGER-LOOKING SKIN WITH IT! Skin Transforming Pillow Cream Moisturizer!

4.6 (2,044)

Old price New price $ 79.00

Select a size

Superhero™ Mascara - Volumizing & Lengthening Mascara — Superhero™ Mascara - Volumizing & Lengthening Mascara
IT TRANSFORMS YOUR LASHES! Give your lashes super volume, super length and super elastic stretch!

0.0 (0)

Old price New price $ 38.00

Select a size

Superhero™ Mascara - Volumizing & Lengthening Mascara
IT TRANSFORMS YOUR LASHES! Give your lashes super volume, super length and super elastic stretch!

0.0 (0)

Old price New price $ 38.00

Select a size

IT's Your Game-changing Make Up Set in Light

IT's Your Game-changing Make Up Set in Medium — IT's Your Game-changing Make Up Set in Medium

4.3 (15)

Old price $ 59.00 New price $ 35.40

IT's Your Make Up Essential Starter Set in Light

DISCOVER IT

Packshots of Brow power pencil, Bye Bye pores pressed powder, Bye Bye undereye concealer, CC cream original, Superhero mascara and Confidence in a cream

MEET OUR BESTSELLERS

Makeup and skincare heroes infused with caring, efficacious ingredients.

SHOP BEST SELLERS

4 bottles of serum and Confidence in a Cream in the middle of the 4 bottles.

GLOW UP YOUR SKINCARE ROUTINE

Doctor-developped skincare formulas to reveal your best skin ever.

Pack shot of CC Nudeglow, CC original and CC oil free on grey background

IT'S YOUR PERFECT FOUNDATION

Your skincare-infused makeup must-haves, including CC+ Cream with SPF 50+, are just a click away.

It's 8 Hours of Sleep in a tube!

Experience our award-winning Full Coverage Anti-aging Waterproof Concealer

Six IT Cosmetics Super Hero mascaras lined up with mascara swatches next to them on a pink background

It Transforms Your Lashes!

Experience super volume, super length and super elastic stretch in just one coat

Airbrushed look from a compact!

Discover Bye Bye Pores Powder to blur the appearance of pores and imperfections

IT’S PROBLEM-SOLVING MAKEUP & SKINCARE!

IT’s Our Story!

Founder Jamie Kern Lima partnered with plastic surgeons and dermatologists to create problem-solving products for you!

IT’s Your Bestsellers!

Discover the problem-solving, skin-loving solutions your IT Community has put at the top of their must-have list!

Skincare SKIN-TRANSFORMING ESSENTIALS!

Create a customized skincare routine with this collection of cleansers, moisturizers, serums and more.

Makeup IT’S YOUR PERFECT FOUNDATION!

Your skincare-infused makeup must-haves, including CC+ Cream with SPF 50+, are just a click away.

ONLINE SERVICES ALL YOUR FAVORITE SERVICES, AT YOUR FINGERTIPS!

Discover all of the benefits of shopping online with IT Cosmetics through our Virtual Try On and find your perfect match.

ONLINE SERVICES PERSONALIZED SKINCARE ROUTINE IN LESS THAN A MINUTE

Every skin has different needs. Checks what yours is in less than minute and 3 simple steps

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